HOW TO GROW YOUR EMAIL LIST WITH PINTEREST. Do you use Pinterest to grow your mailing list? Pinterest is not just a go-to place for ideas and inspiration. It’s a huge search engine that business owners, like you, can use to build your email list. Here’s how you use Pinterest to grow your mailing list with targeted visitors.
Any of these statements sound familiar?
"... e-mail marketing is dead!"
"... these days, communication happens mainly via social media and chat boxes."
Well actually, e-mail marketing is enjoying a bit of a come-back. In fact, it never really disappeared in the first place. People are getting tired of the continual social media “noise” and alerts. They want to be more in control of the information they receive. Subscribing to e-mails they are truly interested in is a great way to filter their information stream.
According to a recent French study* e-mail marketing is a real asset when guiding your readers towards a purchase decision:
With stats like these, making e-mail an integral part of your marketing strategy is a no-brainer!
This is where Pinterest can lend you a helping hand 🙂 .
Almost every day, Pinterest sends me new mailing list subscribers.
So, how does it work?!
Growing your mailing list with Pinterest requires a strategic approach. First of all, you need a Pinterest page that attracts the right kind of people who will subscribe to your mailing list. If you want to know how to go about this, download the Pinterest for Business Page Builder Pack below. I explain in detail how set up your Pinterest business account for success. You have to do this groundwork first.
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Your page is fully optimised and in top shape? Excellent! You are ready to move ahead.
CONTENT - Your website needs to have content that brings real value to your readers, i.e. your future clients. It is this content that will feed your subscription engine 😉 . If you already have a lot of content on your website, take a look at your analytics (Pinterest and Google) and note down which articles generate the most site traffic.
VISUALS - Create a Pinterest image for each of these articles. To ensure that they attract attention, your images must be eye-catching with an irresistible message that makes people want to click to find out more. Make your images stand out.
LEAD MAGNET - You must have at least one freebie as an incentive for potential new readers to leave you their e-mail address. The content that drives most traffic to your site must contain a subscription button or box from where people can sign up and download the free product you have on offer.
TIME TO PIN! - Once you have put all these elements in place, it’s time to create and publish pins directly from your website. You should pin a variety of content every day.
Pinterest gives you a marvellous opportunity to reach your target audience. Your favourite clients search for inspiration, advice and ideas on Pinterest. You can get them to sign up for your mailing list by attracting their attention and providing valuable content.
In summary: optimise your Pinterest page, have a freebie, publish inspiring and valuable content that matches the searches of your future subscribers. Publish regularly and strategically on Pinterest.
Over to you !
P.S. To get traction on Pinterest daily pinning is essential. If you want some help with that, I strongly recommend using Tailwind, a Pinterest-approved scheduling tool. Click here if you want to try it out for free for one month (affiliate link).
*Source : EMA BtoC – Email Marketing Attitude 2017
Let's create the next Pinterest success story.
Mary Lumley | BornToBeSocial - Conversion Focused Pinterest Marketing | Consulting & Coaching
How to grow your mailing list with Pinterest
This article is also available in: French