How to Drive TARGETED (& Free!) SITE TRAFFIC with Pinterest! With the constant decrease in the reach of Facebook pages, it is becoming increasingly difficult to get your blog articles and offers seen by your audience for free. Pinterest is a great place to publish your content and inspire pinners to click through to your website and even share your content with others. Wondering how you can make Pinterest work for your business? How do you set up your Pinterest page to drive a targeted audience to your website? Here’s some very practical advice to build a Pinterest page that will send you highly targeted traffic.
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Pinterest is a gigantic search engine organised around areas of interest. Think of it as Google with very pretty pictures. People roam around on Pinterest in search of ideas, practical advice. They seek to be inspired. For a targeted search, the keywords used by searchers to look for content are extremely important. However, the big difference with Google is that the search results on Pinterest always show images rather than text results. The image determines whether someone decides to click to access, save or purchase the content. Not only do you need to use the right keywords, you also have to seduce people with an attractive image to make them want to engage with your content.
What keywords would your target audience use when searching for your product or service? Use these keywords in:
Keywords play a vital role. They optimise your content for Pinterest searches and increase the likelihood of appearing in Pinner feeds. In addition, it is likely to improve your SEO on Google, since Pinterest ranks well in Google search results.
So how do you identify the best keywords to use on Pinterest? Download the Pinterest Page Builder Pack to find out.
Do not expect quick results. It may take a few months before you start getting results with Pinterest. However, once you start getting some traction, it tends to snowball, bringing you website traffic, leads and sales for months and even years to come. Even if, one day, you decide to stop pinning. I bet you won't though 😉
So, ready to get business with Pinterest and drive more traffic to your website from a targeted audience? For practical and detailed guidelines download the 10-page Pinterest Page Builder Pack.
My name is Mary Lumley, founder of BornToBeSocial. I show businesses how to design an effective Pinterest Marketing Strategy to grow their website traffic, increase conversions and drive sales. Interested to know how Pinterest can benefit your business?
Mary Lumley | BornToBeSocial - Your Pinterest Partner | Pinterest Marketing, Consulting | Conseil
How to Drive TARGETED (& Free!) SITE TRAFFIC with Pinterest | Pinterest for Business
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