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​4 Ways AI is Raising the Bar on Pinterest Marketing

Pinterest is rapidly becoming one of the most promising digital marketing platforms. In 2018, 77.4 million people in the United States had accounts with Pinterest. The social networking site is rapidly gaining traction in other countries as well. Since Pinterest is still not nearly as saturated as Facebook and a number of other social networking sites, advertisers have the opportunity to capitalize off of a large base of potential customers. However, the most successful advertisers leverage an arsenal of tools at their disposal. They are turning to new advances in big data to squeeze the most value out of their Pinterest marketing campaigns.

Here are some of the biggest benefits of using big data to improve the ROI of your Pinterest marketing strategy.

15 February 2019 |

Pinterest founder Ben Silbermann on creating the anti-social media platform

Founder Ben Silbermann said the app, which allows users to "pin" pictures from around the web onto personal "boards," says its primary goal is to inspire and ultimately get people offline. People can use Pinterest to gather recipes, help plan weddings or come up with ideas to redecorate their homes.

"At its most basic level, it's just about you," Silbermann told CNN Business' Laurie Segall in a recent interview. "It's not about following the news. It's not about accruing followers. It's not about following celebrities. It's really about your personal interests."

13 February 2019 |

Pinterest’s CMO on the Company’s Unique Approach to Growth and Burgeoning Ad Business

Pinterest just might be the internet’s most undervalued platform.

The company, once grouped together with other social media giants like Facebook and Twitter, has managed to forge its own path and remain a place where people go to be inspired. While other platforms are plagued by ongoing harassment or data breach issues, Pinterest isn’t—which the company’s new CMO, Andréa Mallard, attributes to the founders who knew growth at any cost wasn’t the right path for them.

On Thursday, at Brandweek: Challenger Brands in New York, Mallard touched upon Pinterest’s status as a unicorn in the industry, how advertisers are using the platform and why context is everything.

12 February 2019 |

Pinterest fully automates ecommerce with Shop the Look

Pinterest is bringing full automation to Shop the Look, a feature that helps users buy products from companies that work with Pinterest, so you can, for example, buy a pair of jeans you see in a picture.

Previously, Shop the Look, which made its debut in 2017, was powered by artificial intelligence to find objects in Pinned photos that resemble products in stock from vendors, but included a human in the loop for curation. The automated Shop the Look will begin with the home decor category.

10 February 2019 |

Pinterest Expands eCommerce Potential with Automated 'Shop the Look' Pins

Pinterest has long noted that it's not a social network, that it's a discovery tool, designed for connecting people with products and ideas, as opposed to users with one another. On one hand, that means Pinterest is not directly competing with Facebook, which can help in its market valuation and prospects, but on the other, it also enables Pinterest's engineering team to focus on more direct shopping and search experiences, as opposed to regular engagement and interaction options.

And this new innovation is, potentially, a significant development on this front.

8 February 2019 |

Pinterest dethroned Spotify, Tinder as the most-popular app in January 2019

Last summer, social network and idea-sharing app Pinterest ($PINTEREST) passed Tinder ($NASDAQ:MTCH) as the most-used app. It has since then held its place as the most-logged-into app according to Facebook token login data, dethroning 2018's most-popular app Spotify ($NYSE:SPOT).

That's an excellent thing for Pinterest, not just because it's the most-popular app but also because it's preparing to go public in an upcoming IPO.

6 February 2019 |

The top trends for February 2019

February is the month of love, and people on Pinterest have their hearts set on a whole new set of trends. From tiny cabins to mulled wine-colored hair, here’s what they’re crushing on this month.

5 February 2019 |

6 Wedding Trends That Will Be Huge In 2019

6 Wedding Trends That Will Be Huge In 2019
Getting married is basically like planning the biggest party of your life, so any tips from other brides are generally welcomed. And when those tips come from wedding central itself — aka Pinterest — we can’t help but listen up.

Pinterest has released its Pinterest 100 report, complete with plenty of ideas and inspiration for your big day. Analysing the trending decor ideas, dress colours and the food everyone is trying, the report breaks down what we can expect to be big in the year ahead.

4 February 2019 |

​Pinterest taps Goldman Sachs, JPMorgan to lead IPO

Pinterest, the owner of the image search website known for the food and fashion photos that its users post, has hired Goldman Sachs Group Inc and JPMorgan Chase & Co to lead its initial public offering (IPO) later this year, people familiar with the matter said on Tuesday.

Pinterest could raise around $1.5 billion in the IPO, which is likely to come in the first six months of 2019, the sources said, requesting anonymity to discuss the planning arrangements.

30 January 2019 |

How Pinterest got dragged into the UK's content moderation debate

Pinterest has been dragged into the ongoing debate over whether social media companies are doing enough to protect vulnerable users of their platforms from harmful content after the Sunday Times published an investigation over the weekend.

The Sunday Times found "multiple graphic images of self-harm on Pinterest that could be viewed by children as young as 13, including bloodied arms showing self-inflicted wounds, a cartoon of a young girl hanging and quotations that normalised suicide".

29 January 2019 |

Meet the 8 chief financial officers leading 2019's tech unicorn IPO spree

In the world of tech startups, the race to go public is often kicked off with the hiring of a chief financial officer.

With a mountain-high line up of extremely expensive private companies preparing for 2019 IPOs, there's no shortage of interesting CFOs who are about to hit a major milestone.

These are 8 CFOs expected to take companies public in 2019:

28 January 2019 |

How to use Pinterest to promote a fashion business

With its 250 million users, Pinterest is much smaller than other social networks: Facebook has a massive user base of 2.2 billion, while YouTube gathers 1.8 billion, Instagram counts 1 billion active users and Twitter, 326 million. But marketers looking to promote fashion brands shouldn’t overlook Pinterest just because of its smaller size, as it is a very powerful tool to reach out to new customers.

28 January 2019 |

Pinterest's diverse workforce helped it design a better skin tone filter

Last April, Pinterest began testing a search feature that allows users to filter results by skin tone. The idea being that those looking for beauty tips will be able to find relevant makeup and hair advice, regardless of their race. Today, the company is announcing that this feature will roll out more broadly across its user base, and that it's also coming to its mobile app. Not only is it a particularly useful feature, it's also emblematic of Pinterest's ever-growing efforts at increasing the diversity and inclusion within the company.

25 January 2019 |

Launchmetrics teams up with Pinterest to provide data to brands and influencers

Launchmetrics, the data insights company specializing in the fashion, beauty and luxury markets, has partnered up with Pinterest to educate brands and influencers on how to best use the visual search platform to gain insights into their audiences, find the right partners to work with and increase the reach and engagement of their campaigns.

24 January 2019 |

How’d You Get That Job? Questions for a User Experience Researcher at Pinterest

Larkin Brown, who studies how and why people use the social-media site, describes her role and how she got there in a new Wall Street Journal column that explores today’s career paths.

Wondering what a “user experience researcher” does all day? Meet Larkin Brown, who works as one at Pinterest. She studies how and why people use Pinterest, a site where users search for products and ideas ranging from this afternoon’s lunch to a maybe-someday dream house. In her role, Ms. Brown determines which features on the site need improving or what should be added to improve a consumer’s visit.

21 January 2019 |

Pinterest is interviewing bankers — a sign that the IPO is finally happening

Will the company go public before any looming recession? Pinterest, the search and discovery startup valued at $12 billion, interviewed some bankers last week hoping to underwrite its initial public offering later this year, according to people familiar with the matter. That’s a sign that the nearly 9-year-old startup is finally preparing to go public this year.

Pinterest is expected to decide on its lead bankers soon, although some people close to the company believe that Goldman Sachs has had the edge. Selecting bankers in January would put Pinterest on pace for an IPO as early as the second quarter of this year, perhaps once the company has a full quarter of 2019 financials to share with Wall Street.

17 January 2019 |

Pinterest's Secret Weapon: High Value Goods

Over the years, Pinterest has carefully crafted an image of a cheerful, do-it-yourself community center where users can swap ideas, photos, and videos--and of course buy stuff.

But the unicorn’s most intriguing asset might be its burgeoning relationship with people who sell expensive goods over its platform.

The more premium the user, the more premium the advertiser.

16 January 2019 |

Pinterest creates “travel personas” to help marketers drive conversions

Pinterest says 250 million people use its site each month to look for ideas and inspiration, and travel is one of its most active categories. “Travel pinner” is the platform’s term for people who have actively shopped for or bought travel in the past three months.

To help brands fine-tune their marketing messages on the platform, Pinterest has categorized these “travel pinners” into five personas [...]

16 January 2019 |

Pinterest misses 2018 hiring goal for underrepresented minorities in tech roles, hits other targets

In its annual diversity report, Pinterest continues to hit its hiring goals for women in engineering and underrepresented minorities in non-technical roles, while struggling to reach its goals for underrepresented minorities in engineering roles.

At the end of 2018, Pinterest’s employee base was 47 percent female, compared to 45 percent female last year. Also, 47 percent of Pinterest employees are white, 42 percent are Asian, 5 percent are Hispanic or Latinx, and 4 percent are Black. The company has more than 1,600 full-time employees.

15 January 2019 |

Pinterest Widely Rolls Out 'Scheduling Pin' Feature To Business Accounts

Pinterest has now rolled out some cool new features that are very much in line with the general direction that the world of social media is headed in.

The new update is going to allow business account users to schedule their pins in advance (currently this feature is not available for regular pinners however users can convert a personal account into a business one to get this built-in scheduler).

15 January 2019 |

Pinterest Releases Seasonal Insights Guide for 2019

Pinterest has released a new 'Seasonal Insights' guide to help Pinners plan out their 2019 approach, and tap into key opportunities.

The guide includes a range of stats and data points, including the latest platform usage trends. But the main focus is the seasonal activity guide - to start with, Pinterest has provided a planning chart which highlights when on-platform interest starts to ramp up around specific events throughout the year. The chart can help in planning when you should boost your advertising activity around each event.

9 January 2019 |

Three ways marketing will change in 2019

Good marketing doesn’t happen in a vacuum. The best strategies come from paying close attention to what people care about, and how their needs change over time. In today’s consumer-led marketplace, it’s not enough to be the loudest, or the brand that spends the most. You need to show you’re listening the hardest, too.

As we head into 2019, here are three marketing topics Jon Kaplan, Global Head of Partnerships Pinterest is especially excited about.

3 January 2019 |

Pinterest may go public as soon as April

Pinterest may follow Lyft and Uber to the public markets in the first half of 2019, according to a report from The Wall Street Journal.

The visual search engine and shopping tool is expected to tap underwriters in January and complete an initial public offering as soon as April. The company was valued at just over $12 billion with its last private fundraise, a $150 million round in mid-2017, and is on pace to bring in $700 million in revenue this year.

The company, founded in 2008 by Ben Silbermann (pictured), is also in talks to secure a $500 million credit line, per the report, not an uncommon move for a pre-IPO giant like Pinterest.

20 December 2018 |

Pinterest reveals most popular health and wellness trends for 2019

If you’d just about got your head around understanding the benefits of buti yoga and the acronym CBD, you might want to take a deep breath because there are a whole host of new health and wellness trends coming your way in 2019.

Pinterest has just released its list of top trends – from fashion and travel to home decor and hobbies - after analysing search behaviour of more than 250 million users around the world.

The reason? To find out exactly what piqued our interest for a period of six months or longer this year to find out the next biggest trends.

18 December 2018 |

How Many Marketers in the US Use Pinterest?

The number of US marketers that use Pinterest continues to steadily rise. eMarketer forecasts that 31.9% of US marketers will use Pinterest in 2018, up from 29.1% in 2017.

“We’re expecting more than one-third of US marketers to use Pinterest next year, and that milestone is in large part due to the impressive user growth over the past few years,” said Chris Bendtsen, senior forecasting analyst at eMarketer. “The reach of marketers may be lower than other social networks due to stiff competition from Facebook and Instagram, but what sets Pinterest apart is that the audience is further along the customer journey. Users are already there looking for ideas on projects and purchases, and that provides a unique offering for both brand awareness and performance marketing. Advertising on Pinterest is at an earlier stage than competitors, so as the audience continues to grow, so will the number of marketers on the platform.”

16 December 2018 |

Pinterest Suggests More Women Are Looking to Propose to Men

The holiday season is upon us, which means parties, presents, and oh yeah, a bunch of random Facebook friends popping the question. According to Wedding Wire, five of the most popular engagement days in 2017 occurred in December alone.

Which is, well, nothing new. The holidays are such a popular time to “say yes” that the period between Thanksgiving and New Years is often called “engagement season” (although that’s shifting).

But what is new? The person popping the question. A December 2018 report from Pinterest says searches for “Women propose to men ideas” are up 336 percent year over year.

13 December 2018 |

Pinterest has nabbed Google and Alibaba's former head of investor relations — the biggest sign yet that it's gearing up for a 2019 IPO

Pinterest has hired a key executive to lead investor relations as it gears up for the possibility of going public in 2019.

The company has tapped the former Google and Alibaba exec Jane Penner to spearhead investor communications and manage shareholder relationships on its behalf.

Penner led investor relations for the Chinese e-commerce giant Alibaba ahead of its $25 billion initial public offering in 2014 — the largest IPO in history. Before that, she was head of investor relations at Google.

12 December 2018 |

100 Pinterest trends for 2019

It’s that time of year again! Welcome to the official 100 Pinterest trends for 2019, your sneak peek into what people are dreaming about for the year ahead.

Pinterest is its own positive corner of the internet, the place where more than 250 million people around the world come to discover new ideas to try.1 This year's trends range from accelerating trends with 1+ million searches on average, to new trends that are just starting to take off. These trends are what the world’s most style-inspired, parenting-passionate, food-smart people are dreaming about for the year ahead. In a time when so much seems to divide us, these ideas represent the projects, plans and dreams we all share in common.

11 December 2018 |

Pinterest links up with Levi’s on personal styling tool

Pinterest’s first test as a personal styling tool is with a first-of-its-kind partnership with Levi’s. “Styled by Levi’s” uses Pinterest data to create personalized Pinterest boards for Levi’s customers.

The feature is promoted on Pinterest and is accessible on a Levi’s microsite. Customers select five favorites from a variety of images, then grant access to Levi’s and Pinterest to generate a custom Pinterest board based on their responses and previous activity on Pinterest. Recommendations can include stylized editorial images, flat images of single products and pins promoting Levi’s chatbot or its customization division. When applicable, pins link to corresponding purchase pages on the brand’s website.

11 December 2018 |

Noon Year’s Eve Parties are Trending on Pinterest and Parents Are Going to Love It

Your 3-year-old loves the idea of New Year’s Eve…but a sugar-crazed toddler staying up until midnight? Yeah, not happening. Luckily, there’s a creative new trend popping up all over Pinterest that will let everyone in the family, young and old, ring in the new year together. Let us introduce you to the magic of the Noon Year’s Eve Party.

Basically, it’s New Year’s celebration in the middle of the day, and it’s seriously trending. Searches for the festive event are up 132 percent on Pinterest. Just like its late-night adult counterpart, there are thousands of game, decoration and food suggestions out there to make it as much fun as a midnight bash. You know, without the sleep deprivation.

7 December 2018 |

Pinterest Searches for Meatless Christmas Meals Up By 53 Percent This Year

Pinterest revealed that searches for meatless Christmas meals have increased by 53 percent this year. The platform named vegetarian and vegan dishes a winning category in the Pinterest 2018 UK Food + Drink Awards and identified dishes such as vegan sausage casserole, mushroom Wellington, and chai spice biscuit cake as its top trending searches. Other category winners—selected from the top-pinned shortlist by BBC Good Food and Pinterest UK’s editorial team—included toast toppings and Indian cuisine. 

6 December 2018 |

Pinterest’s Algorithms Are Becoming More Intuitive

"We’re constantly scaling the number of Pins saved and matching them to people with overlapping interests, serving more than 10 billion recommendations every day.", announced Pong Eksombatchai a software engineer at Pinterest, in a Medium blog post. Adding further, "To make this process as efficient as possible, we built Pixie. Pixie is a flexible, graph-based system for making personalized recommendations in real-time."

3 December 2018 |

Quick tips: How to pick the right landing page for your Pins

Landing pages are a vital, often-overlooked piece of a successful Pinterest marketing strategy. Your landing page experience can have a big impact on whether your campaign achieves its goals. This experience is becoming even more important as we migrate all ads to One-tap, since people will see your landing page quicker than before.

When someone clicks on your Pin, you want the landing page to feel like a natural second step. People need to understand where the Pin will take them, and what to expect next. Here are two simple steps to make sure your landing pages are relevant and effective:

1 December 2018 |

Pinterest Partners With Brands To Create Gift-Finding Tools For Holiday Shopping

Pinterest has partnered with several brands to create special gift-finding tools to help shoppers with their holiday shopping.

Macy’s, Lowe’s, and Kohl’s have all launched new special gift-finding tools that will help them with their holiday strategies on Pinterest, while Etsy in partnership with Pinterest has developed “The Etsy Gift Guide.” The tools all help the brands with their holiday strategies and provide users with personalised shopping experiences.

28 November 2018 |

Chase and Pinterest Uncover What Home Renovation Projects & Trends Consumers Care about Most

Chase Home Lending, in conjunction with Pinterest, today debuted its “Pins & Properties: Chasing Your Dream Home” report at the Pinterest New York City office. Jon Kaplan, Global Head of Partnerships, Pinterest, said, “Chase and Pinterest have similar missions in helping people make their dreams a reality. The partnership between our companies on the Chase Dream Boards visual interactive experience demonstrates the way in which we're able to offer personalized recommendations that deliver unique value and guidance to potential home renovators [...]”

21 November 2018 |

Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe

Retailers Macy's, Lowe's and Kohl's are using Pinterest Gift Globe experiences that focus on specific product categories to connect with holiday shoppers. The brands are leveraging Promoted Videos at maximum width and Promoted Pins to drive shoppers to the Gift Globe experience. Shoppers use the Gift Globe by entering information about what they're shopping for to get personalized gift suggestions when they shake their phones. They can purchase one of the items with the press of a button [...]

19 November 2018 |

6 small businesses that are finding success on Pinterest

Small businesses everywhere use Pinterest to help them grow their business and increase their bottom dollar. Why? Because people’s mindset on Pinterest is different than it is on other websites. People come to Pinterest to decide what to try or buy next. In fact, 90% of people say Pinterest gives them ideas for which products to purchase next1—that's some serious marketing potential.

Pinterest is sharing six stories from small businesses that are seeing success with Pinterest. From bakeries to bag-makers, here’s how these local businesses are using Pinterest to achieve their goals.

18 November 2018 |

Pinterest’s Redesigned Feed May Drive More Referral Traffic

Pinterest has updated its chronological feed with a redesign as well as an easier way to visit publishers’ web pages. These updates can be found in the ‘Following’ tab, introduced earlier this year, which only contains pins from accounts that a user has chosen to follow.

By comparison, the main Pinterest feed contains a mix of pins from followed accounts as well as algorithmic recommendations. The feature that publishers and brands may end up appreciating most about this redesign is that it’s easier to visit originating web pages.

15 November 2018 |

Pinterest Introduces following tab updates for more discovery

Earlier this year we launched a chronological following tab entirely dedicated to the people and boards you’re following. In continuing to respond to Pinner feedback, today we’re launching an immersive single Pin format for easy scanning from idea to idea. And, now just one tap on a Pin in the following tab will take you to directly to the website for more information from the creators, driving traffic to influencers, publishers and brands.

This gives Pinners control, as a platform where you can truly toggle between experiences - whether you want chronological or not, algorithmic recommendations or not, or a mix.[...]

9 November 2018 |

Pinterest CEO: Visual technology is changing the way people get inspired

Pinterest CEO Ben Silbermann discusses the ways that visual technology is inspiring the consumer.

8 November 2018 |

Design for life: Pinterest chief out to inspire as it gets personal with users

While the world obsesses about Facebook, Google and Twitter, Pinterest is quietly dominating the world of design, planning and practical ideas. The company has 700,000 active users in Ireland, who 'pin' 260,000 items every day.

Its global figures make it one of the most powerful online platforms for advertisers; 250 million users a month, two billion searches and three billion Pinterest 'boards'. Its financials, though undisclosed, are reportedly at about €700m revenue with a valuation of around €11bn, roughly half that of Twitter (which is a few years older).

Amid such strong numbers (it is only eight years old), the company's co-founder and CEO, Ben Silbermann, is targeting Dublin as an important expansion hub in Europe. Dublin is our biggest office in Europe and we plan to double its size next year," [...]

8 November 2018 |

Pinterest Ads now available in France

We’re thrilled to announce that Pinterest Ads are now available to all businesses in France. People in France save over 3 million ideas on Pinterest daily—they're looking for everything from food to beauty and home decor to fashion. Now, with the general launch of Pinterest Ads, all businesses can use Promoted Pins to help people in France decide what to try or buy next—and business are already seeing results!

7 November 2018 |

Pinterest is bringing in a retail exec to handle its top marketing role

Pinterest is bringing in a retail exec to handle its top marketing role as the company looks to beef up its advertising business ahead of a potential IPO.

The company has tapped Andréa Mallard, Gap's Athleta CMO, to be its first CMO. She will oversee Pinterest's marketing and creative teams and report to chief operating officer Francoise Brougher.

Mallard has held the CMO role at Athleta since March 2017, and was previously CMO at digital health startup Omada Health for four years. According to Pinterest, she will be responsible for explaining the company's platform to advertisers and partners.

5 November 2018 |

Pinterest taps former Athleta exec as first CMO

Andréa Mallard, the former chief marketing officer of the Gap -owned line of athleisure clothing Athleta, has joined Pinterest as its first-ever CMO.

Overseeing Pinterest’s global marketing and creative teams, Mallard will report to the visual search company’s chief operating officer Francoise Brougher, who joined in February from payments company Square. Mallard previously spent four years as CMO of digital health company Omada Health and eight years with IDEO, where she led the company’s global brand strategy practice.

5 November 2018 |

Pinterest Lets Businesses Promote Multiple Products in a Single Ad

Pinterest has introduced a new ad format, which lets businesses promote up to 5 different products in a single advertisement.

Of course, a Promoted Carousel could also be used to display 5 images of the same product, but businesses will likely get more mileage out of displaying different products.

As the company explains, this new ad format can be an effective way to raise brand awareness and drive performance goals like traffic and conversions.

4 November 2018 |

Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad

Pinterest rolled out a new ad format on Thursday, introducing Promoted Carousel ads that allow brands to include up to five images.

Very similar to Facebook’s carousel ads, advertisers can include a distinct title, information and landing page for each product image included in a Promoted Carousel ad.

The ads will display in a user’s feed like a regular Pin, but users will be able to swipe through the images directly in their feed or tap to display one of the five images and launch the landing page.

1 November 2018 |

Pinterest top trends for November 2018

Ahhh November, the month for gathering and gratitude. As we settle into fall, we’re seeing people prep for the most delicious and hospitable month of the year. From updated takes on traditional foods to entryway upgrades, here’s what people are looking for on Pinterest right now.

1 November 2018 |

Pinterest CEO Ben Silbermann explains how he's built a multibillion-dollar company that reaches 250 million people

Ben Silbermann is the cofounder and CEO of Pinterest, the image search tool that lets users save and share their favorite photos, designs, and recipes.

Over the last eight years, Silbermann has quietly built Pinterest into a global brand with 250 million active users. And while the company is private and keeps financials to itself, CNBC reported in July that Pinterest may hit $1 billion in ad revenue this year, and in September the New York Times reported that number will be closer to $700 million, and that the company has a valuation of $12.3 billion.

28 October 2018 |

Pinterest Scores On Key Fronts With Marketers

While it’s not the most popular app, Pinterest continues to rank highly on other indexes that matter to marketers.

For example, a new report from mobile ad measurement firm Kochava picks Pinterest as the top media partner in terms of data-signal quality, fraud detection, user retention and correlation of clicks to installs.

Other top partners include mobile ads firms like Crossinstall, Pinsight, LifeStreet and Liftoff.

25 October 2018 |

Why did Apple’s Jony Ive name Pinterest co-founder Evan Sharp as one of the figures in technology who will change the future?

If you were wondering about that, here’s a great chance to learn a little bit more about Sharp and make the call yourself. During the 25th anniversary festival for WIRED last week, the Gadget Lab team had the chance to interview Sharp on stage, among other high-profile technologists. 

In this interview, Mike and Arielle ask Sharp what it’s like to receive praise from Ive, how machine learning is changing software design, and whether Pinterest can remain once of the internet’s last happy places.

22 October 2018 |

Pinterest’s Latest ‘Product Pin’ Feature Gives Sellers 40% More Clicks

Pinterest is doing everything it can to make shopping even better for its users. The visual sharing platform recently introduced Product Pins, Shopping Recommendations, and a new shortcut. These new features aim to provide its 250 million active Pinners with a more intuitive and streamlined shopping experience.

The company has commenced testing these new features last quarter, and the clicks on retail products have reportedly increased by as much as 40 percent. This will certainly help Pinterest’s goal of becoming a more “shoppable” platform.

22 October 2018 |

Trending Halloween searches for people who want tricks and treats

Halloween is creeping up on us, and that means people are turning to Pinterest for ghoulishly good ideas. We’ve got inspiration for everything from the perfect Halloween costume to frightful home decor.

In fact, in the past year alone there have been 95 million Halloween-related searches on Pinterest—over 51% YoY growth. That’s scary good!

To help you reap the benefits of this spooktacular time of year, our insights team has identified the top Halloween trends that are rising from the grave, and that we think will continue to thrill up until Hallow's Eve.

19 October 2018 |

Pinterest Upgrades its Self-Serve Ads Manager With New Features, Reporting, More

Pinterest is rolling out a series of updates to its self-serve advertising tools.

The updates include improvements to the campaign creation process, new targeting features, and advanced reporting capabilities.

Here is an overview of everything that was announced.

19 October 2018 |

'It's a hallelujah moment': Pinterest just overhauled its ads platform in a move to get advertisers of all sizes on board

Pinterest just revamped its Ads Manager tool, in what's the biggest overhaul of the self-serve ads platform since it was rolled out in 2016.

The company has unveiled a suite of new tools designed to make it easier for its partners, including large brands, ad agencies and small businesses, to define and target their audiences, create and ultimately buy ads as well as analyze them.

"This redesign of the self-serve platform is the culmination of over 40 updates that address a lot of the major feedback we've received from our partners," Francis Larkin, Pinterest's head of ads product marketing, told Business Insider. "

17 October 2018 |

Can Pinterest succeed as the 'un'-social network?

Pinterest has long shunned being labeled a social network. Because of that, it doesn't push users to add friends or build connections the way rivals have done to grow quickly. But while this has meant that Pinterest is smaller than, say, Twitter, Instagram and Facebook, the service has also avoided much of its peers' troubles around misinformation, hate and abuse.

Still, if Pinterest is to start selling shares to the public, as it's widely expected to in the coming year, potential investors will be looking at how much money it makes and how much it will grow. In another step toward revenue growth, the company announced Tuesday that it is making more of its "pins" — the photos and illustrations users post and save for inspiration — "shoppable."

16 October 2018 |

Pinterest is turning more of its window shoppers into buyers with newest features

Visual search engine Pinterest is rolling out new features this morning that will make it easier for people to purchase the products on its platform.

The $12 billion company, which has 250 million monthly active users, has rebuilt the infrastructure behind its product pins with a goal of making the mobile app and website more “shoppable,” per Pinterest’s head of shopping product Tim Weingarten.

The three new features include up-to-date pricing and stock information on all product pins, with links that take pinners to the retailer’s website, plus a new “Products like this” category under each fashion and home decor pin, which includes stylistically similar products that Pinterest thinks that user will like. It’s also added a new shopping shortcut within the app that connects users to similar products to a given pin. 

16 October 2018 |

Pinterest unwraps 6 trends holiday shoppers are searching for now

More than 62 million people come to Pinterest to get ideas and find the perfect gifts for the holidays.1

And here’s the shining star on top of the tree: Holiday shoppers are willing to spend. In 2017, the average spend per person during the holiday season was nearly $970—that’s some serious dough!

To help you earn a slice of the pie, our insights team looked into the gifting trends for this season. To do this, they dug into searches containing the word “gift” from January to June of this year, and compared them to last year’s search patterns.

Here are the gifting trends we think will continue to sparkle this holiday season, and how we recommend using them to guide your seasonal merchandising and marketing campaigns.

10 October 2018 |

Pinterest’s ‘More Ideas’ tab suggests new notions based on your old ones

Can’t get enough Pinterest ideas? Pinterest boards will now have a second section filled with suggestions based on your current pins and board topics. On Tuesday, October 2, Pinterest launched a new tab for boards called “More Ideas” to house personalized recommendations. The update comes alongside suggested sections to streamline organization.

Pinterest says the new tab is inspired by ideas already saved to the board, creating suggestions tailored specifically to that board. The new tab is located underneath the name of the board on both mobile apps and the web-based version, effectively dividing the board into two sections, your pins and more ideas.

4 October 2018 |

Lowe's will test sharing transactional data with Pinterest

Lowe's has partnered with Pinterest for the past five years and now that relationship is getting cozier than ever thanks to a shared focus on leveraging data to enhance marketing. Sharing transactional data with Pinterest could help take these efforts to the next level by enabling Lowe's to better tailor content at a time when consumers are demanding more personalization while gaining a deeper understanding of social content's role in the shopping journey.

4 October 2018 |

Pinterest Introduces New Solutions To Help Brands Measure Its Impact

Pinterest is working with Oracle Data Cloud’s Moat Measurement for viewability, and NinthDecimal for foot traffic, to help brands measure the platform’s impact on their business.

With its two latest measurement solutions – Oracle Data Cloud’s Moat Measurement for viewability, and NinthDecimal for foot traffic – Pinterest promises to provide even more insight into what drives brands’ performance on its platform.[...]

3 October 2018 |

Pinterest expected to hit $1 billion ad revenue by 2020

New ad products, including video, and a growing audience will put Pinterest's average ad revenue per user in the US closer to Snapchat and Instagram, according to eMarketer.

Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing it audience through advertising. The privately company has held ad revenue numbers close to the vest. Sources told CNBC earlier this year that the company already hit the $500 million mark last year, and is closing in on $1 billion in ad revenue this year. What’s driving growth? [...]

2 October 2018 |

eMarketer Unveils Pinterest Ad Revenue Forecast

In our first-ever ad revenues forecast for Pinterest, we expect the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.

By the end of the forecasting period in 2020, Pinterest ad revenues are estimated to cross the $1 billion mark. "Marketers are seeing Pinterest’s potential for reaching consumers as they’re considering products. Placing ads is one way they’re inserting their brands into that interaction,” said Monica Peart, senior forecasting director at eMarketer.

Pinterest is also rising among the ranks of major video ad publishers, like Roku, with the introduction of its new video ad product.

1 October 2018 |

How Pinterest, Google and Amazon Are Improving Visual Search

Google, Snap, Inc. and Amazon revealed new visual search tools this week, highlighting the upcoming change in how consumers find products and information.

Companies relying on search have long envisioned search engines that launched queries with images rather than text. Recent improvements in computer-vision technology have finally made this dream a reality, and the biggest technology companies, including Pinterest, Google, Amazon, Microsoft and eBay, now have visual search tools. As they attract users and improve accuracy and relevancy, these tools will continue to post strong growth in visual search volume.

28 September 2018 |

UK Possibilities Planner for 2018-2019: your cheat sheet to seasonal moments on Pinterest

Seasons change, but one thing stays the same: people use Pinterest to plan for holidays and celebrations.

The new UK Possibilities Planner for 2018-2019 is your cheat sheet to seasonal moments on Pinterest. It tells you when people start planning for each moment, and what matters most at that point in time. From big moments like Halloween and Valentine’s Day to newer Pinterest moments like Wonder Women Week and Kindness Week , there’s plenty of inspiration to help you curate your Pinterest boards.

27 September 2018 |

Pinterest opens shop in Toronto to stick into $11.52bn Canadian market

Pinterest has announced the opening of its first office in Canada, located in downtown Toronto.

The expansion has been made for the social platform to serve the thousands of local advertisers in the country, and to tap into a market said to spend $11.52bn in national advertising in 2018. According to Comscore, 12 million people use the platform, and have saved over 4.5 million ideas on Pinterest in Canada each day.

In a blog post, Pinterest said that 80% of signups come from outside of the United States, and has marked international growth as an opportunity.

26 September 2018 |

At Pinterest, AI implementations start small and add complexity over time

Silicon Valley is known for its cutting-edge technology, but true scale and application will come from simplicity. "There is no technology that's really useful if it cannot be explained with plain words," said Vanja Josifovski, CTO and VP of engineering at Pinterest, speaking Thursday at The AI Summit in San Francisco.

25 September 2018 |

10 tips to drive holiday sales on Pinterest

We’re still at least two months away from peak holiday season—when retailers start blasting their holiday playlists and offering their steepest deals of the year. But on Pinterest, holiday shopping has already begun! That’s right: Christmas-related searches and saves on Pinterest start ticking upward as early as September (two times earlier than when shoppers tend to begin exploring products on other platforms).

So, what’re you waiting for? Here are 10 easy wins to help you reach more holiday shoppers on Pinterest this season.

23 September 2018 |

Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins

Previously only available to large businesses, Pinterest Shop the Look Pins are now available to all business accounts. Shop the Look Pins allow businesses to tag products within organic Pins. The tags appear as small white dots. When users tap on one of the white dots in a Shop the Look Pin, they’ll see more information, including pricing and availablity, and a link to buy the item. [...]

21 September 2018 |

Pinterest Survey Highlights: Full Steam Ahead for a 2019 IPO

Wall Street’s love-hate relationship with social media companies has been pretty evident this year. After climbing 91 percent this year, Twitter shares dropped 34 percent on recent Q2 earnings. Facebook shares have dropped 20 percent twice this year, and remain the laggard in the legendary FANG group of stocks. Snap shares, which once traded at $27 per share, are dipping into single digit territory.

Given the volatile nature of the relationship between Wall Street and social media darlings, investors naturally wonder when Pinterest, one of the world’s most highly valued unicorns, will pull the IPO trigger. Quick answer: not until late 2019, even though the San Francisco interest sharing company continues to demonstrate impressive growth.[...]

20 September 2018 |

Pinterest's Evan Sharp Trusts Design To Keep Things Simple

AS APPLE’S HEAD of design, Jony Ive is responsible for everything from the curves at the edge of the iPhone’s screen to the haptic bup of an Apple Watch notification. When asked to name a person who will make a measurable impact on our future, Ive points to Evan Sharp of Pinterest. “He understands that complex problems can be simplified and often resolved visually,” Ive says. “Nuance and subtlety characterize his work. He doesn’t just address a functional imperative.” [...]

19 September 2018 |

Pinterest launches API that lets brands find and track influencers

Influencer marketing is on the rise, you might have heard. There’s sound logic driving that growth: About 30 percent of consumers are more likely to buy a product recommended by a “non-celebrity blogger,” according to a survey conducted by Collective Bias, and 60 percent of all consumers say they’ve been influenced by a social media post or blog review while shopping. The trouble is, influencers can be tough to find on platforms like Pinterest, where they’re siloed in niche communities that don’t always bubble to the surface.

That’s changing, luckily — at least on Pinterest. Today, the social network rolled out a new API intended to help brands find and keep track of influencers [...]

18 September 2018 |

Pinterest eyes influencer marketing budgets with new API

Pinterest is helping brands work better with influencers on the platform by providing more resources for campaign measurement. Today, Pinterest expanded its content marketing API to third-party influencer marketing platforms for the first time. Pinterest announced eight influencer marketing platforms as launch partners, joining the other official Pinterest Marketing Partners that provide services for advertising, audiences, content marketing, creative and measurement. The new partners are OpenInfluence, Hypr, Klear, AspireIQ, Mavrck, Izea, and They will have direct access to statistics on profiles such as monthly views and followers as well as impressions, click-through rates and saves for pins.

18 September 2018 |

Pinterest: most searched fashion terms around the world

With more than 600 million boards and 21 billion pictures of fashion, Pinterest is one of the most popular tools to find fashion inspiration and trends. “Pinterest is a truly international platform. When searching for something, one gets results from several different countries. It is a passport to looks from the other side of the world”, said Larkin Brown, fashion designer and researcher, to FashionUnited. But what are people actually looking for? The visual search engine has unveiled the most searched fashion terms in 11 countries, between January and July 2018.

15 September 2018 |

2018 Prophet Brand Relevance Index® Finds Apple, Amazon, and Pinterest as the Most Relevant Brands to U.S. Consumers

Global consultancy Prophet announced the results of the fourth Prophet Brand Relevance Index® (BRI), a ranking of the most relevant brands in consumers' lives today. Apple maintained its standing as the most relevant brand for the fourth year in a row, while KitchenAid and Nike moved into the top ten, replacing Disney and Pixar. Pinterest remains the highest ranking social media brand for the third year in a row, but there were many other changes to this year’s top 50 with the addition of several new brands. These include: Uber, Fitbit, Dyson, Turbo Tax, Folgers, Chevrolet, Ford, Clorox and Ben & Jerry’s.

13 September 2018 |

Transparency At Pinterest Is Leading To A More Diverse Team

In 2013, Tracy Chou became a household name in Silicon Valley after posting to Medium with an appeal for companies to turn over the numbers for women in engineering roles. At the time, she was a software engineer at Pinterest and had taken note of the lack of women at both her workplace and others in the valley. In the article, she offered to start up the conversation and disclosed that, at the time, Pinterest’s own engineering department was only 12% female - despite touting a user base that was overwhelmingly made up of women.

Fast forward two years and not much had changed. So, in 2015, Pinterest began its public campaign to better its diversity marks specifically citing goals to hire more women and employees from underrepresented groups [...]

12 September 2018 |

Pinterest reports 25% increase in monthly active users

Two hundred and fifty million people are using Pinterest every month, up from 200 million last September, according to new numbers the company shared this morning. The visual search giant is also reporting that more than half of its users and 80 percent of new sign-ups come from outside the U.S.

“Pins,” or items saved to the site, are growing, too. There are now 175 billion of them, a 75 percent increase YoY. To facilitate that growth, Pinterest has been on a hiring spree. It now has more than 1,500 employees, a 32 percent increase from last year.

The company has secured more than $1 billion in venture capital funding, most recently raising $150 million at a $12.3 billion valuation. Reports indicate Pinterest is looking at a mid-2019 IPO and expects to reach $1 billion in annual revenue for the first time [...]

11 September 2018 |

Pinterest Is a Unicorn. It Just Doesn’t Act Like One.

Ben Silbermann does not enjoy being interviewed. He isn’t a fan of speaking at tech industry conferences. Nor does he like sitting for glossy magazine portraits. He doesn’t think he should have to explain Pinterest, the web service that allows people to save images to virtual pinboards, to anyone other than those who want to use it.

That is the case even in the last couple of years, when Pinterest and Mr. Silbermann, its co-founder and chief executive, could have been shouting the company’s virtues from the rooftops [...]

7 September 2018 |

Pinterest passes Tinder as the most-used app in August according to Facebook

It appears that many people spent the hot and humid days of August indoors near an air conditioner dreaming of more comfortable climes as they perused Pinterest. That's because the discovery app beat out all other apps as the most active via Facebook login token data.

We track active-user rank data for apps via Facebook ($NASDAQ:FB) login tokens (Facebook publishes the data via an API - we just track the data over time to understand performance and change). In July, the most-used app was Tinder ($NASDAQ:MTCH), as people looked to pair up for the summer. In August, however, Pinterest ($PINTEREST) took the top spot as Tinder moved down three spots.

7 September 2018 |

The Conran Shop and Pinterest Collaborate For Personalised Shopping Experience

Visual discovery engine Pinterest is collaborating with design brand The Conran Shop as part of London Design Festival, enabling people to engage with the inspiration they see in-store to save and take action with a personalised shopping journey.

Over the next month, visitors to The Conran Shop's flagship Chelsea store will experience an interactive journey through the world of design thanks to a one-of-a-kind installation created in partnership with Pinterest. The experience aims to blur the boundaries between the physical and digital worlds, and begins with a landmark window display that presents customers with a winding pathway lined with 1,600 red-topped ceramic pins.

The pathway will lead visitors into the store to discover The Conran Shop's broad product range, which includes new special editions designed by a selection of renowned brands.

6 September 2018 |

Personalised Christmas Eve box ideas are trending on Pinterest

The trend for personalised Christmas Eve Boxes on Pinterest is continuing to soar, as the visual discovery engine has revealed a 165 per cent increase in searches in the past month.

As the festive season nears, Pinners in the UK are planning ahead, looking for creative ideas on how they can fill a Christmas Eve box with goodies.

'People come to Pinterest to try new ideas, especially around seasonal moments, and we’ve seen a significant rise in people searching and saving Christmas Eve Boxes,' a spokesperson for Pinterest tells House Beautiful UK. 'From statement socks to homemade reindeer hot chocolate bags, there are plenty of interesting ways that people are creating these crafty boxes with their own personal touches.

'Pinterest is an ideal place to browse ideas for new twists on seasonal traditions and as well as be inspired by what other people have tried.'

5 September 2018 |

Pinterest consumer study: Third of Brits want more ‘me time’ after summer

With the summer holiday period coming to a close, a large number of Brits are looking to focus on themselves with more “me time” and a balanced approach to going back to work, according to new research.

Reaching out to share a nationwide survey that Pinterest conducted about the ‘back-to-life’ mindset that consumers have as life resumes after the summer holidays, which businesses can leverage beyond the usual back to school push.

This allows brands to engage with audiences in those moments when both new and existing customers are more open to discovering new possibilities. Pinterest knows that people want to buy the things they find on Pinterest, and it’s committed to making that the best possible experience – for both shoppers and retailers.
Pinterest found that people in the UK are planning the following ‘changes [...]

4 September 2018 |

Pinterest CTO Vanja Josifovski details AI’s present and future challenges

Artificial intelligence (AI): It’s more than marketing mumbo-jumbo. You needn’t look further for evidence of its pervasiveness than Amazon’s Echo smart speaker lineup, Facebook’s photo-tagging facial recognition systems, or Apple’s Siri.

Yet another influential player in the space is Pinterest. The social bookmarking tool, which boasts more than 200 million monthly active users, leans heavily on computer vision and natural language processing to “get people to do things in the real world,” in the words of chief technology officer Vanja Josifovski.

“We don’t see ourselves as a social networking engine. There isn’t a part of the company where we don’t use AI,” he said onstage at VentureBeat’s Transform 2018 summit [...]

23 August 2018 |

Pinterest Labs created a graph convolutional network for better Pin recommendations

Pinterest today shared details about how it created PinSage, a graph convolutional network that can learn about things like nearby Pins, or nodes, in massive web-scale graphs.

Pinterest began to use PinSage for ad recommendations in February then used more broadly for things like shopping recommendations in June, a company spokesperson told VentureBeat in an email.

With 3 billion nodes and 18 billion edges, Pinterest engineers believe PinSage is 10,000 times larger than typical graph convolutional networks.

17 August 2018 |

Pinterest says it will attract some 50M back-to-school shoppers this season

The National Retail Foundation reported that $29.5 billion was spent on K-12 supplies during the 2017 back-to-school shopping season and that families with kids in elementary school spent, on average, $687.

No wonder Pinterest, with its visual pins and boards of ideas and products, is positioning itself as the place for back-to-school marketers aiming to reach parents during this peak shopping moment.

Citing comScore data from January 2018, Pinterest says that roughly 47 million US shoppers used its platform to find back-to-school product ideas last year and expects that number to rise this year.

16 August 2018 |

Pinterest opens its max width ad format to all brands

Pinterest is offering a bigger video ad format to all brands after testing it with Adidas, Warner Bros. and U.K. retailer John Lewis, according to a blog post from the image-collecting company. Pinterest's "max.width" format is about four times bigger than its standard video ads and fills out the width of a smartphone screen.

9 August 2018 |

Twitch, Pinterest, Instagram, chatbots and video are the future of social media say Social Buzz judges

Social media is moving at such a fast pace it can be hard to keep up with what’s hot or not and what’s tapped as the next big thing. The Drum spoke to six industry experts from Nasa, O2, Dentsu Aegis Network, The Fashion Digital, Jellyfish and FleishmanHillard, as they delve into what’s next for the social media space in 2019.

7 August 2018 |

Pinterest Adds New User Insights Section to Underline Brand Opportunities

Have you considered the benefits of Pinterest for your business?

This new initiative might help – this week, Pinterest has launched a collection of user profiles which are representative of its audience base. The short summaries outline who these people are, what they’re interested in, and why they use the platform.The stories, which Pinterest will expand on over time, provide more context as to why people come to the platform, which will help businesses to better assess the potential fit within their strategic approach.

But more than that, they also underline why Pinterest is growing, and the expanding array of opportunities within the app. And advertisers are already taking notice – according to CNBC, Pinterest is on pace to almost double it’s 2017 ad revenue figure, closing in on $1 billion in sales this year.

29 July 2018 |

Pinterest ad revenue set to rise 2x to $1B this year ahead of IPO, CNBC reports

Pinterest's mobile ad sales strength may bode well for a company that built a large following early on but has seen its user growth slow with time. The company has struggled to build its digital ad business, particularly against older and bigger rivals like Google and Facebook. That "duopoly" commands about 57% of the U.S. digital ad market, per estimates by eMarketer, leaving many brands to yearn for a viable alternative for targeted ad placements. While Pinterest is a smaller ad platform overall than Facebook or Google, its unique positioning as a social media network for inspirational ideas makes it an attractive investment for some mobile marketers.

27 July 2018 |

Pinterest nears $1 billion in ad sales and valuation rises as it looks to go public in mid-2019

Pinterest has taken a long time to justify its monstrous private market valuation. However the social media company is finally approaching $1 billion in ad revenue as it pushes toward an IPO in mid-2019, according to people familiar with the matter.

After hitting $500 million in sales in 2017, Pinterest is on pace to almost double that this year. Pinterest is having particular success with mobile ads, as the site becomes a more popular place for big fashion and beauty brands to get in front of the company's 200 million monthly active users.

23 July 2018 |

Pinterest Adds Night Mode, Outlines Mobile Web Improvements

Pinterest has outlined the steps it’s taken to improve its mobile web experience, which is aimed at helping more people access the platform, particularly those in low-bandwidth environments and with limited data plans.

Pinterest’s mobile web browser experience has mostly been an afterthought, given the vast majority of users access the platform via the Pinterest app. The mobile web experience was largely ignored, so over the last year, Pinterest has worked to improve it, reducing data load and boosting performance.

And the results speak for themselves.

23 July 2018 |

Gen Xers on Pinterest: An audience you’ll regret to forget

These days it seems like it’s all about Millennials, and rightfully so. They aren't just big spenders, but there’s 75 million of them—more than even Baby Boomers. But between the two massive generations sits one that’s been largely forgotten, much to the detriment of marketers: Gen X.

This generation has 75% more spending power than Millennials, and had an average household net worth of $130k versus Millennials’ $90k in 2016. On top of that, over ⅓ of Millennials live with these Gen X parents, giving Xers sway over a big chunk of the younger generation. So what’s this mean for brands on Pinterest? They dug into the data to help you learn more about reaching this audience.

22 July 2018 |

Pinterest's rudimentary consultancy gives retailers advice on in-store merchandising

Pinterest has been gleaning its visual insights to offer brand partners data-backed advice on how and when to display products in the offline world.

By turning its Pins into a data-rich “visual discovery engine” that will one day be ready to shop, Pinterest has begun using its insights into a consultancy business for brands in the offline world. The platform is able to inform retailers which products couplings generate the most user interest, advice that can be translated to its stylists and merchandisers.

13 July 2018 |

Pinterest is adding a way for users to collaborate on boards

Pinterest is trying to further tap its popularity as a place to plan events, this time adding ways for users to collaborate across boards that are baked directly into the app.

Group boards will have their own designated feed, where users will be able to communicate with others collaborating on that board and also get updates on new member additions or added pins. There are also the other typical social structures you’d expect on an app these days, including @-mentions or liking comments. It’s another step to get people onto Pinterest and sticking around as they look to plan events, and create more ways to make the platform more and more sticky. It’s also another quality-of-life improvement that Pinterest seems to have needed for quite some time.

12 July 2018 |

The biggest trending World Cup decoration ideas, as revealed by Pinterest

Now that World Cup fever has properly taken hold of the nation after England made it through to the knockout stages, it seems football fans up and down the country are eager to decorate their homes in World Cup fashion.

In the past three months, Pinterest has seen a 1,180 per cent increase in searches for World Cup-related ideas across the world, while searches for World Cup viewing party decorations has increased by a whopping 1,460 per cent globally.

The idea-sharing platform has revealed the World Cup decoration themes that are trending on Pinterest in the UK right now, which include drink stirrers, England banners, a football themed swirls hanging decoration, England paper party cups and football balloons.

10 July 2018 |

Pinterest Adds One-Click Saving from Desktop

Pinterest is looking to make it easier to collect ideas on the platform by adding one-click Pin saving for desktop, so you can quickly gather images and reference points.

“Instead of having to click the Save button and pick a board, now you only have to click once to save. One-click saving works on Pins you see in search results, your home feed or following tab.”

The change may not seem like a big deal, but it could be helpful when you’re looking through various products and trying to track the different options – now, you’ll be able to do so in a more efficient way, then go back to your profile to view and compare all the results.

The process also includes a new drop-down menu of your boards, which will appear on any Pin you hover over, enabling you to organize your Pin groups faster.

2 July 2018 |

Google is testing a new image search on desktop that looks more like Pinterest

Pinterest has set the pace for how to present visual search results to those who are looking for pictures rather than words as answers. Now, Google has taken a cue from the startup in its own search product on desktop.

It’s testing a new look for its images search on desktop that is aligning pictures vertically rather than horizontally, making the results look more like Pinterest’s. The images now have short captions and sometimes small badges describing what it is (“product” or a video, for example).

And then, clicking on the images, you now get more dynamic information about what you are seeing.

28 June 2018 |

Pinterest highlights from Cannes Lions 2018

Last week we hit the beach in France along with thousands of creatives and marketers. It was our fourth year at the Cannes Lions International Festival of Creativity, where we celebrated the great work that brands and agencies are doing on Pinterest.

26 June 2018 |

'This Is Not Just Another Box,' Pinterest Exec Says Of New Offering With FabFitFun

These days, it seems like every brand has a box, and now Pinterest does too—and it's so limited that there's only one (it's not a recurring subscription). The digital scrapbooking company is teaming up with women's lifestyle brand FabFitFun on the "Pinterest Box," which includes products from Pinterest's top-rated trends in beauty, wellness and apparel.

Debuting at the Cannes Lions International Festival of Creativity, the $49.99 box has nine products including a vase from Pier One, sweatproof mascara from beauty brand Tarte, and KPops Food seaweed snacks.

19 June 2018 |

Pinterest Marketing Partner program adds creative segment with 7 ad platforms

Pinterest is adding a new segment to its Pinterest Marketing Partners program, now offering advertisers seven new platforms that provide creative elements for ad campaigns.

The “Creative PMPs” include Popular Pays, QuickFrame, Shutterstock Custom, Social Native, Vidmob, Vidsy and The Online Studio. All seven platforms have built Pinterest APIs that will allow advertisers to leverage creative development assets and tools for ad campaigns on the site.

18 June 2018 |

These Are the Trendiest Beach Destinations, According to Pinterest

From tried-and-true New Jersey beach boardwalks to California-cool surfer spots, the thrill of discovering a new beach keeps us coming back to the shore time and time again. Lucky for us, Pinterest shared its top trending beach destinations with USA TODAY, and from the unspoiled beauty of Hawaii's hidden coves to the rocky Pacific Northwest coastline, we are ready to take a beach vacation to all of them.

8 June 2018 |

Summer heats up on Pinterest - Here's what's trending

People turn to Pinterest to get the most mileage out of their longer summer days, finding ideas on vacation getaways, outdoor entertaining and outfits to beat the heat. And Pinners are willing to spend what it takes to make summer fun. They're expected to shell out 10% more than non-Pinners this summer. July 4th marks the peak of summer-related searches and Pinners are now saving ideas to over 13m boards as they gear up for the holiday...

7 June 2018 |

Pinterest returns to Cannes Lions 2018

Pinterest always feels right at home at Cannes Lions, the annual festival where 16,000-plus people swarm the French seaside town to celebrate the best in creativity. After all, Pinterest was designed to help people be more creative—and 73% say that we inspire them to do just that.1

This isn’t just our 4th year at the festival… it’s our biggest one yet! Check out what we’ve got in store, from inspiring talks to the Pinterest Tasteshop..[ ...]

5 June 2018 |

Pinterest gives advertisers a way to show promoted videos that take up the screen

Pinterest is continuing its push into video as a potential avenue for advertisers by today saying that it will offer advertisers a promoted video tool that takes up the width of the entire screen.

While Pinterest normally offers users a grid that they can flip through — compressing a lot of content into a small space — taking up the full width of the screen with a promoted video would offer advertisers considerable real estate if they’re looking to get the attention of users. Pinterest pitches itself to advertisers as a strong alternative to Facebook or Google, giving marketers a way to reach an audience that behaves a little more differently than when on those other platforms and coming to Pinterest to discover new things.[ ...]

1 June 2018 |

Pinterest Is Growing Faster Than Twitter And Snapchat

Pinterest has now grown to close to 250 million monthly active users, having added 50 million users since September. This rate of growth is something Snapchat and Twitter can be envious of [ ...]

31 May 2018 |

CMO playbook: How Pinterest uses data to create great customer experiences

Every marketer needs to understand how data and analytics can help create the right experiences for customers. A top practitioner from Pinterest shares his secrets for making investment decisions and driving positive outcomes for business and consumer users. This is a must-read for Chief Marketing Officers.[ ...]

30 May 2018 |

Pinterest 2017 Sales Rise 58 Percent to $473 Million

Pinterest Inc. sales jumped 58 percent to $473 million last year after marketers spent more on its digital ads, people familiar with the matter said.

The online image search company missed internal revenue goals for the first half of 2017, but exceeded expectations in the second half, one of the people said. It’s on track to meet or beat targets for the first half of this year, the person added. The people asked not to be identified discussing private company details.

“Pinterest is in a stronger financial position than ever before,” a representative for the San Francisco-based company said, declining to comment on the numbers. “We are taking a disciplined approach in building our business and are very pleased with the company’s prospects for long-term growth.[...]

28 May 2018 |

Pinterest’s Amy Vener: How brands can spark purchasing through the social media funnel

Pinterest has become a highly successful purchasing funnel, yet many brands are not taking advantage of this powerful social media platform. In fact, 72% of Pinners say that Pinterest inspires them to shop when they aren't actually looking for anything and 98% report trying new things they find on Pinterest. In addition, Pinners are 39% more likely to be active retail shoppers and spend 29% more than people who don't use Pinterest.

FierceRetail sat down with Amy Vener, retail vertical strategy lead at Pinterest and formerly of Walmart, to learn more about how marketers can harness Pinterest to engage users and begin the purchasing process.[...]

25 May 2018 |

10 Pinterest Secrets to Help Build Your Business

Love using Pinterest to find drool-worthy recipes, unique home decor ideas, and easy-to-follow fitness plans? We do too! The beloved visual discovery engine is also a game changer when it comes to planning parties and picking out the perfect present. Even more, Pinterest is a powerful business tool, helping side hustlers and entrepreneurs find inspiration and connect with people to grow their companies. Brit + Co caught up with the Pinterest team to learn which business features are worth paying attention to and how to smartly Pin for professional success.[...]

24 May 2018 |

How does Pinterest develop its employees’ creativity?

Creativity is one of the most difficult skills to hone, but it seems Pinterest has crafted a way to ensure its employees always stay creative. Having skills such as communication, empathy and creativity will be what separates us from the advancing technology. However, these are not the easiest skills to develop. If you had to develop an online course to train a person to be more creative, what would that look like? For inspiration, we looked to tech giant Pinterest, the social media platform best known for its users’ creativity and crafting skills.[...]

22 May 2018 |

Why the royal wedding is a bigger deal on Pinterest than Facebook

When it comes to Royal Wedding Fever, not all social media networks are handling the excitement equally.

A new analysis of all those Prince Harry and Meghan Markle tweets, posts, and pins by NewsWhip Analytics shows how wedding mania is affecting different social media sites, and there are some stark differences between two of the biggest platforms [...]

18 May 2018 |

Pinterest is redesigning biased algorithms to make its search more inclusive

About a year ago, Pinterest realized its searches didn’t work. Users could type in something like “women’s hairstyles,” and get results, but they tended to heavily favor images of white people. So the Pinterest team tried something new: filtering search results by skin tone.

The feature rolled out in late April and gets prime real estate when users search for certain beauty-related topics, like hairstyles and makeup tutorials. It’s not perfect, Pinterest’s head of discovery product Omar Seyal tells Quartz, but the feature has increased engagement with a more diverse set of posts on the site, and is giving exposure to a group of creators who didn’t traditionally get top billing in search.[...]

17 May 2018 |

Your new Pin stats are here!

We’ve made some updates to Pin stats that we’ll be rolling out in the next few weeks.

Pin stats are an easy way to see how your Pins are performing at a glance. Dive deeper to see the performance of each of your Pins including impressions, closeups, clicks, and saves, as well as which boards your Pins are being saved to. So, what’s new?

16 May 2018 |

Feelunique & Pinterest Launch Beauty Without Boundaries

Today marks the dawn of a new day, the launch of Beauty Without Boundaries with Feelunique and Pinterest. In our ever-changing landscape, one thing that is certain is that beauty knows no parameters. “There are no limits as to what we can offer our customers globally,” explains Joel Palix, CEO at Feelunique. “Beauty Without Boundaries is an opportunity to promote a positive and inclusive take on the beauty world.

In tandem, Pinterest, the largest digital platform for beauty, is a destination for enthusiasts to garner ideas, watch tutorials and harness inspiration. “At Pinterest, we believe Beauty Without Boundaries means giving you the confidence to discover new possibilities”, says Larkin Brown, user experience researcher and in-house stylist at Pinterest [...]

13 May 2018 |

Pinterest co-founder and York Suburban grad returns to York, meets with local pinners

Rebecca Wattenschaidt didn’t know what to expect when a Pinterest employee reached out a few weeks ago and invited her to have dinner with the visual discovery platform’s founders. She wasn’t sure how they got her name or why she was selected. “It was totally random,” she said. But when Pinterest calls, you don’t say no, she laughed.

The idea was for Sharp and Silbermann to learn more about how the public is using Pinterest and what changes they’d like to see, Sharp said in an interview Tuesday. Every so often, they travel across the country to meet with “pinners” – people who use Pinterest. But instead of visiting larger cities like Los Angeles or Chicago, they decided to return to their roots and talk to pinners, like Wattenschaidt, in their hometowns – where it all began.

9 May 2018 |

Pinterest reminds Brits how it can provide the inspiration to solve everyday problems

Pinterest has launched a new ad campaign called 'Start here' that goes to great lengths to show how the social network can be a source of inspiration to users. The brand's third UK ad campaign demonstrates how people can use the app to find ideas for everyday life, be it haircut inspirations or how to life-hack a dog bed.

Mac Huynh, creative lead at Pinterest, said: "Seeing a good idea is the spark you need to get started. When you see what you’re looking for, you’re one step closer to getting started. “Pinterest is an essential tool for any self-starter: You find the right idea, and then save it, organise it, share it, build on it, and get right down to doing it. Whatever project you’re ready for, big or small, there’s no better place to start.”

6 May 2018 |

18 quirky interior trends for the year so far, according to the Pinterest Home Report

Have you incorporated the Lagom lifestyle into your home interiors or started decorating with geometric prints? If so, you may be much trendier than you thought. Both of these were named as popular interior design trends by Pinterest, who has just released their latest Home Report detailing the trends that homeowners are loving in 2018 so far. Over the past few months, Pinterest users have been saving and searching for some rather quirky décor ideas.

“Today's generation looks at their homes as an ever-changing canvas for their lives, a place that reflects their experiences, interests and values,” the report states. Here are the top quirky Pinterest trends for your home styling inspiration…

30 April 2018 |

Pinterest now lets you filter search results by skin tone

Pinterest has rolled out new changes that let users filter hair and beauty search results by skin tone ranges, as a way to make it easier to find what you may be looking for. The changes come after the social media platform conducted a survey and found that 70 percent of people used the service to find and save everyday looks and styles [...]

27 April 2018 |

Pinterest Just Redesigned Its App For Blind People

Last year, Long Cheng sat down with a group of engineers as they studied people using Pinterest. For Cheng, lead designer at the company, this sort of user testing was commonplace. But that day, something was different. The testers weren’t thirtysomething moms, or whatever stereotypical demographic pops in your head when you picture one of Pinterest’s 200 million users. They were people with a range of visual impairments, from macular degeneration to complete blindness. And Cheng wanted to see how well they could use the app. Here’s how the company confronted its own shortcomings on inclusive design–and systemically redesigned its app for everyone. [...]

26 April 2018 |

These Are The Home Trends You’ll See All Year, According To Pinterest

When we’re looking to jazz up our homes, outfits, or even diets, Pinterest has become our go-to for all things awe-inspiring while completely attainable.

Because it is one of the first places people go to for lifestyle inspiration, Pinterest recently released their list of the year’s most-searched home trends, and they’ll have you wanting to redefine what your living space means to you. Looking to refresh your home sometime soon? Get some inspiration from Pinterest with their 2018 home trends [...]

25 April 2018 |

Pinterest’s head of diversity Candice Morgan welcomes you to Silicon Valley

Two years ago, on January 11, 2016, a new head of inclusion and diversity was inducted at Pinterest. Candice Morgan became the company’s first-ever employee to hold this position. Prior, Morgan worked at Catalyst Inc., the leading nonprofit organization with a mission to accelerate progress for women through workplace inclusion. She was there just short of a decade working with organizations across a range of industries from finance to construction, technology and consumer goods.

Rolling out recently spoke with Morgan at the PUSHTech2020, Rainbow PUSH Coalition and Citizenship Education Fund’s 2018 Annual Summit held in Silicon Valley. [...]

23 April 2018 |

Pinterest redesigns business profile pages with monthly viewer counts

Pinterest is giving the 1 million businesses on its platform refreshed profile pages.

The company aims to give brands more control over the content they highlight on the platform. A spokesperson says the newly designed business profile pages will include more customization options, as well as a monthly viewer count that shows the total number of people who have seen a company’s pins during the past 30 days.

According to Pinterest, the monthly viewer count that will be displayed directly under a business’s name on its page gives businesses — and the people who visit their page — a glimpse of how far their influence extends on the site [...]

17 April 2018 |

Essie Just Launched a New Tool With Pinterest That Will Help Brides Find Their Exact Bridal Nail Color

It’s a match made in mani heaven. In October 2017, the internet fascination with nails reached an all-time high on Pinterest with the platform boasting more than 46 million nail-related Pins within its wedding-friendly ecosphere.

From there, a natural partnership formed between Pinterest and Essie, now resulting in a newly-launched tool appropriately named the “Pinterest & Polish” finder [...]

11 April 2018 |

Pinterest aims for products from the store down your street as its next big ad business

Pinterest is known for having, and promoting, a lot of business content. It’s actually a majority of the content, and it’s usually from some of the most well-known brands that feed into the kinds of sometimes dream-level wants and needs of its users.

And while a majority of Pinterest’s potential is locked up there, the company has increasingly turned its gaze toward smaller and smaller businesses to try to entice users with local content — including that clothing store right down your street. That’s part of the reasoning behind Pinterest’s Propel program, which it started a year ago to work with small businesses that really either didn’t know what they were doing, or had just never done it before. In another step toward that goal [...]

10 April 2018 |

50 percent year-over-year increase in small business advertisers since launching Pinterest Propel - It's now launching in 5 new markets

In the past year, Pinterest Propel has helped companies like artnaturals, Chatbooks, Craftsy and Hubble reach their marketing goals on Pinterest. And because every Pinterest Propel participant gets a custom marketing plan, they see really great results. Businesses using Pinterest Propel see up to 3x more clicks on their ads than businesses not in the program. They also see up to 15% lower costs per click in the first ninety days of the program.

We’ve seen a lot of growth in our advertising business over the past year. That includes substantial growth in our small business category. Since 2017, we’ve seen a 50% year-over-year increase in small business advertisers on Pinterest. We’re excited to announce that [...]

7 April 2018 |

One of Pinterest’s top product executives, Jon Alferness, has left the company after less than a year

Jon Alferness, the head of Pinterest’s advertising products who just joined the company last summer, has left.

Pinterest exec Jon Alferness left the company.
Jon Alferness LinkedIn
Alferness joined Pinterest from Google last August as VP of ad products and was temporarily overseeing Pinterest’s entire business after president Tim Kendall left in late November. Alferness went back to running ad products exclusively when Pinterest hired former Square exec Francois Brougher as COO in February.

Alferness was part of a small group of executives who report directly to CEO Ben Silbermann. Lawrence Ripsher, who is also part of this exec team, will now oversee consumer product and advertising product together, part of what the company is calling an “integrated product team.” [...]

5 April 2018 |

Pinterest trend forecast: Glossy eyeshadow, wellness decor and fried pickles

April showers bring… lots of new trends. We had our Insights team analyze what people are looking at on Pinterest right now. From food to fashion, here are the latest emerging trends. [...]

3 April 2018 |

Pinterest's New Feature Takes the Algorithm Out of Your Feed

THE BEAUTY OF a site like Pinterest lies in how little you have to do to use it. Choose a few things you're interested in—vegan food, knitting, travel—then kick back and enjoy scrolling through algorithmically generated collections of images.

But sometimes, you want to see what you signed up to see, and not what the machines think you might like. Pinterest is introducing a new feed populated only by the people and boards you follow.

Pinterest's algorithmically generated home feed will remain the default, just as it's always been. But now, users have a way to take back some of the control over what they're scrolling through. When you've run out of new content from the boards and people you follow, you can always toggle back to the main feed to get more recommendations. [...]

2 April 2018 |

Pinterest Introduces the following tab

Today we’re starting to roll out the following tab—a place focused entirely on the people and boards you follow on Pinterest.

One of the best ways to discover new ideas is to see what people and brands who share your taste are saving. By introducing the following tab, it’s now easy to see the latest Pins from all the people you follow, in the order they save them [...]

30 March 2018 |

Pinterest announces 2018 UK Interiors Award Winners

The results are in! We’re thrilled to announce the winners and runners-up of the Pinterest UK Interior Awards 2018, which celebrates the best home decor, DIY and interior design across the UK.

The 2018 award nominations and winners demonstrate that Brits are being more imaginative with their spaces - no matter the size, people are looking for unique ideas to boost positivity in the home. From injecting personality into new builds to promoting self care and embracing bolder, more playful themes inspired by Wes Anderson or Hockney, it seems there is nothing Brits aren’t hesitant to try. [...]

29 March 2018 |

Ben Silbermann On how your camera will turn into your best search & shopping buddy!

Pinterest visual search is changing how people shop –and we’re just getting started. Ben Silbermann announces Pinterest's next shopping milestone: "We’re expanding Shopping Ads from a couple dozen retailers, to hundreds of businesses. With Shopping Ads, businesses can seamlessly turn their product catalog into visual, actionable ads. Since Shopping Ads pull automatically from an existing product feed, they’re especially useful for brands that want to scale their Pinterest advertising." [...]

27 March 2018 | Watch on

Pinterest Thinks the Future Lies in Visual Discovery—and Wants Retailers to Take Notice

Pinterest is trying to prove that it’s a visual discovery platform that can actually drive purchases and a connection for brands. That’s not to say the company has it all figured out, but Pinterest is trying to understand the consumer behavior that drives a visual discovery with an action, said Amy Vener, retail vertical strategy lead at Pinterest.

In a keynote at Shoptalk, a retail conference in Las Vegas, Ben Silbermann, CEO and co-founder of Pinterest discussed how visual discovery will be a key part of the future and how we use a camera will expand beyond just taking photos. “I think in the very near future, people are going to query the world around them all the time,” Silbermann said. “Its going to open up the possibility for retail experiences to happen anywhere where you are.”[...]

25 March 2018 |

Home Depot Is Building Out Visual Discovery and Shopping on Pinterest

Home improvement retailer Home Depot and visual network Pinterest have partnered to expand Pinterest’s visual discovery feature—Shop the Look, with more than 100,000 shoppable products—to capitalize on consumer search behavior on the platform and overcome search engine shortcomings.

To shop a pin, users tap the white circle on a product to see similar, shoppable items, including vanities, faucets, lighting, textiles and décor [...]

23 March 2018 |

Pinterest Shopping Ads now out of testing, available to hundreds of advertisers

Pinterest’s Shopping Ads, launched last year, were first used by a limited number of major brands, including Ulta Beauty, Venus, Overstock, Lowe’s, eBay, Wayfair and IKEA Canada. The ad product allows advertisers to create ads automatically on the platform by pulling images from their product feeds.

In addition to offering its Shopping Ads to more businesses, Pinterest says it is testing new ad designs aimed at prompting “more visual shopping cues” and expanding its Shop the Look program (an ad product for fashion and home decor brands that allows users to shop directly from a Pin) to France, Germany, Japan and the UK [...]

21 March 2018 |

Pinterest is slowly rolling out its automated shopping ads to more marketers

Pinterest is looking to continue to increase its portfolio of ads, though sometimes that can take a little while to see the light of day — and that includes a new-ish tool called Shopping Ads that’s slowly getting opened to more marketers and advertisers.

Getting new ad formats is important for a smaller company looking to build out an advertising business, as it has to show potential advertisers it can offer an array of tools to play with as they experiment with that service. The company said today that it’s expanding those shopping ad tools to hundreds of additional advertisers after launching a pilot program last year as it looks to continue to ramp up that tool [...]

19 March 2018 |

Why Pinterest is So Valuable for Niche Retail Brands

The ultimate goal of any ecommerce website is to get customers to buy a product or service and in 2018 there are plenty of strategies to improve conversion rate and increase your chances of making a sale. One particular strategy that is working extremely well for many niche retail brands is Pinterest. This social media platform is becoming invaluable for businesses such as Lace & Favour, an online wedding accessory specialist, so let’s explore why. [...]

16 March 2018 |

SXSW 2018: Here's a taste of what happened at Pinterest House

Pinterest two-stepped to Texas this past weekend for SXSW Interactive, one of the world's largest gatherings for digital marketers. For our biggest SXSW yet, we took over Austin’s famous Container Bar on Rainey Street. We hosted speakers and official SXSW panels. Topics included how people can move from discovering ideas to actually doing them and how artificial intelligence is revolutionizing marketing. Didn’t make it to Austin for SXSW? Below are video links for all of the panels hosted at Pinterest House—as well as for a fun tour of the space. You’ll also find a short video with highlights from the action-packed weekend, [...]

15 March 2018 |

These are the biggest DIY craft trends for 2018 – according to Pinterest

With many of us struggling to find a healthy work-life balance, the word 'hobby' doesn't often feature on our To Do lists. And if it does, let's be honest, it probably comes under just the one heading of Netflix. What many of us forget, however, is the joy that can be found in DIY crafts. Not only that, but partaking in craftwork may actually benefit your health... Put simply, if you can make room for DIY crafts it could benefit you in all sorts of ways.

So, to get those craft ideas flowing, where better to look than Pinterest, the home of crafts? [...]

14 March 2018 |

The Most Buzzworthy Spring 2018 Decor Trends According to Pinterest

Spring is juuuust about here, and we’re already taking mental notes of how to style our homes for the season ahead. We may be a bit biased, but we love *any* excuse to infuse extra color and patterns into our space. Luckily, that’s what this time of year is all about! So we teamed up with Pinterest to get the latest on the fun new trends to expect for the months ahead. With eight standout styles to choose from, there’s one thing we’re confident about: March, April, and May never looked better. Scroll down to see the full trend spreads. [...]

13 March 2018 |

After Facebook news-feed changes, publishers look hopefully to Pinterest

Publishers casting about for new referral sources after Facebook decided it wants the news feed to be, ironically, less newsy are taking a fresh look at Pinterest. The big shift last year in terms of referral traffic was Facebook declining as a source of traffic for publishers while Google surpassed it. Pinterest, along with Instagram, grew as traffic sources as well, although from smaller bases. Pinterest represented nearly 8 percent of publishers’ social traffic in the second half of 2017, up from 4.5 percent in the first half of 2016, according to Shareaholic [...]

12 March 2018 |

Forget Facebook? Why Marketers Are Embracing Pinterest and Instagram

With 2.13 billion monthly users, Facebook has more reach than any other social network, but it’s not the best option for consumers to get ideas and enjoy visually pleasing experiences. In recent years, Pinterest and Instagram have filled that void.The visual nature of Pinterest and Instagram puts more focus on imagery and style. They’re a welcome alternative to Facebook’s status updates, political rants and personal milestones. The two networks are where consumers turn to find visual inspiration, whether it’s in food, fashion or home design. [...]

8 March 2018 |

How Pinterest’s Cofounders Are Turning Cameras Into Keyboards

Seven years after encouraging users to curate the internet with photos rather than hyperlinks, Pinterest cofounders Ben Silbermann and Evan Sharp have unveiled their next act: Pinterest Lens, which launched last February and enables people to search for information and inspiration simply by aiming their phones’ cameras at objects around them. With advertisers increasingly embracing Pinterest—–2017 revenue was reportedly just shy of $500 million, up 64% from the previous year–CEO Silbermann and chief product officer Sharp talk about how visual search is the next frontier for users and brands alike [...]

2 March 2018 |

How Amazon and Pinterest Plan to Change the Search Advertising Industry

Users still use Google as a go-to option for major searches, what will change is specialized searches as seen in the case of Amazon and Pinterest who have already started to chip away at Google’s dominant share.

While Amazon and Pinterest may not have plans of becoming the ultimate search point, it’s clear that they want to carve their own niche in certain areas like product and visual search[...]

1 March 2018 |

Pinterest has hired former Google and Square Executive Francoise Brougher as its first COO

Pinterest just made an important new hire: The visual search company is bringing on Francoise Brougher, a former executive from both Google and Square, to be its first-ever COO.

Brougher has some serious street cred in the tech industry. At Google, where she started in 2005, Brougher eventually led the global sales and operations teams for Google’s small-business advertisers. As my colleague Jason Del Rey wrote about Brougher in 2014, it was a role “similar to the one Sheryl Sandberg held [at Google] before she departed for Facebook.”[...]

28 February 2018 |

Pinterest behind Facebook as the second-biggest social source of referral traffic

Search engines sent more traffic to global publishers than social platforms did in 2017, according to data from content amplification platform Shareaholic. The company found that search drove 34.8% of site visits in 2017, compared with 25.6% for social.

Pinterest trailed Facebook as the second-biggest social source of referral traffic.Pinterest accounted for 7.5% publishers’ website visits in H2 2017, up from 6.1% the same period one year prior. The company’s share of referral traffic will likely continue to grow [...]

27 February 2018 |

Why Pinterest Could be Hidden Social Media Marketing Gem for Your Brand

Are you looking for ways to broaden your social media marketing scope in 2018, or to offset potential traffic declines caused by Facebook's algorithm shifts?

If so, Pinterest could be the platform for you - in this post, we're going to look at some of key benefits of the visual-focused platform, and how some unexpected brands are using Pins to great effect [...]

26 February 2018 |

Pinterest's Wedding Report 2018 Reveals the Biggest Upcoming Wedding Trends

You don’t have to spend your life savings on a champagne fountain at your wedding. Instead, people are going back to basics with au naturale makeup and venues, and focusing on making meaningful memories with loved ones. Here are some of the top trends to help you get the party started. [...]

22 February 2018 | Read more at ​​​

The Spring 2018 Fashion Trends To Watch For, According To Pinterest

It’s time to spruce up those beloved statement pieces with some top trends from the season ahead. That’s why we turned to the trend experts at Pinterest for some guidance on what trends we can expect to see as the warmer weather rolls in. There are more than 16 billion pins across Pinterest, which gives their trend experts unique insight into creating their own mood board for spring 2018 fashion and beauty.

Whether you’re hoping to wear your booties into the new season, or want to bite the bullet on your first pair of cropped high-rise trousers, we’ve pulled together the top trend inspo to be on the lookout for this spring. [...]

21 February 2018 | Read more at ​​​

6 Clever Ways To Use Pinterest To Grow Your E-Commerce Business

Organic traffic is the name of the game. The more traffic you can drive to your website without having to pay for Google or Facebook ads, the better it will be for your bottom line. Social media is not only a high traffic driver but if utilized effectively, it can drive traffic for little to no cost.

With over 200 million monthly users, Pinterest has a plethora of soon-to-be-customers searching for the next DIY craft project, fashion trend or health and beauty tips.

In fact, the industries that align with the most popular Pinterest categories, and in turn could benefit the most from Pinterest traffic, are craft and hobby companies, flowers, food, drinks and gifts, and apparel companies.With half of all Millennials in the U.S., and 68% of U.S. women between the ages of 25 and 54 using Pinterest, it's definitely a social media platform worth investing time in. So what are some ways to tap into Pinterest's user base? [...]

19 February 2018 | Read more at ​​​

A retailer’s guide to driving sales on Pinterest

90% of people in a recent study said Pinterest gives them ideas about which products to purchase. Pinterest recently hosted a webinar called “How The Home Depot Drives Sales on Pinterest” that featured tips from the retailer on how to use Pinterest to generate sales. Here are some of the key takeaways. [...]

16 February 2018 | Read more at ​​​

Pinterest will finally let you rearrange your pins

Here is a thing that falls under Today In Very Good Things: Pinterest is going to, finally, finally, let you move pins around on your boards. This seems really small and trivial but, really, this is one of the biggest quality of life improvements to the service that I’ve seen (and probably many others) in many months now. Pinterest has been working on [...]

14 February 2018 | Read more at ​​​

Pinterest's visual search platform is growing

Pinterest’s Lens visual search tool is now used to complete 600 million visual searches each month, up 140% year-over-year (YoY) following its February 2017 launch, the company announced Friday. Pinterest attributed the increase to three key factors. First, the number of Pinners using Lens to conduct searches has doubled in the past six months, [...]

13 February 2018 | Read more at ​​​

Pinterest Launches New Planning Calendar to Assist with Campaign Optimization

Pinterest has published a new guide to help brands ensure they make the most of their Pin campaigns by launching them at just the right time – which, according to Pinterest, is often earlier than they would on other platforms [...]

10 February 2018 | Read more at ​​​

Pinterest will let people use its image-recognizing Lens feature to augment text searches

A year after its debut, Pinterest’s Lens feature has become so capable of parsing what an image contains and what a person is searching for that the company will now use it to support text-based searches. Starting next week, people will be able to attach images to textual search queries on Pinterest to have Lens aid in finding what they are looking for.

9 February 2018 | Read more at ​​​

How six of the best travel brands use YouTube, Snapchat, Instagram, Twitter, Pinterest & LinkedIn

Travel brands no longer rely so heavily on TV advertising to reach holiday-hungry consumers. Now, with a whopping 97% of millennials reported to have posted photos or videos of their travels on social networking sites – the internet is a veritable treasure trove of inspiration. So, which brands are succeeding on social? Here’s a run-down of how brands are utilising various platforms and why their strategies are working [...] 

2 February 2018 | Read more at ​​​

Pinterest hires former Google research lead as new head of computer vision

As Pinterest increasingly tries to sell itself as a startup specialized in computer vision that it plugs into visual discovery, it’s continuing to pick up additional pieces to help continue to build that out. Today, the company said it is hiring former Google computer vision research lead Chuck Rosenberg, who was at Google for 14 years [...] 

30 January 2018 | Read more at ​​​

New Year, New You

Pinterest is a place where people come for inspiration about what to aspire to in the New Year, and also for the encouragement to stay focused and achieve their goals. Some 18 million Pinners engage with New Year-related content on Pinterest each year, saving some 63 million ideas.Top resolution categories on Pinterest that matter for brands include [...] 

23 January 2018 | Read more at ​​​

3 marketing trends to watch in 2018

A group of us from Pinterest went to the Consumer Electronics Show, which is always a wonderful way to kick off the new year. From personal robots to UV sensor stickers, it’s inspiring to see the new innovations that will shape 2018 and years to come [...] 

19 January 2018 | Read more at ​​​

Marketing Bonanza: Facebook Attracts New Users, Pinterest Generates Sales

eBay alternative Bonanza shared its marketing plans for early 2018 along with some interesting results from last year’s marketing that all sellers may find interesting. In a nutshell, Facebook attracts new users, while Pinterest generates sales [...] 

18 January 2018 | Read more at ​​​

​How Pinterest keeps the internet trolls away

Valued at a staggering $12 billion, Pinterest is one of the digital world's most successful platforms. Yet somehow, the image-sharing app has managed to sidestep the pitfalls that have tripped up some of Silicon Valley's other big players, such as Twitter and its trolls, Facebook and its fake news and YouTube and its filter failures [...] 

15 January 2018 | Read more at ​​

What the development of visual search will mean for SEO

The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions. [...] 

12 January 2018 | Read more at ​​

4 Success Lessons From the Entrepreneur Who Quietly Grew Pinterest Into a $12 Billion Company

Ben Silberman left a safe and lucrative job at Google to start a company. When it failed, he started another one that succeeded big time.Just how did Silbermann become the private holder of one of the most successful social media channels in existence? [...] 

10 January 2018 | Read more at ​​

Pinterest’s Third Way - 2018 could be the year it breaks out

Ben Silbermann and company have built tech’s most misunderstood platform. 2018 could be the year it breaks out with a model markedly distinct from its Valley cousins. [...] 

5 January 2018 |

Predictions: How Search Will Be Transformed In 2018 And Beyond

Facebook and Google will stagnate. The cost per click will rise. Pinterest and Facebook will become "search engines." Microsoft will gain a higher share of advertising revenue, while newer entrants like Verizon, Oracle, and SAP will find their place to support marketers, brands and campaigns [...] 

3 January 2018 |

Pinterest adds former CBS Corp. CFO Fred Reynolds to its board

Pinterest announced today it’s adding former CBS and PepsiCo exec Fred Reynolds to its board of directors. Reynolds’ background includes global financial and strategic planning as well as business analysis, the company notes. He will also serve as Pinterest’s Audit Committee Chair [...] 

31 December 2017 |

4 Predictions for Social Media Marketing on Pinterest in 2018

Predictions season is coming, which means you can expect to read an array of opinions on what to expect in digital marketing, what trends to watch, and which platforms to be active on. This week, we're publishing our predictions on what's coming next for all the major social platforms in 2018. So what does the Pin network have in store for us in the coming year? 

29 December 2017 |

It’s moving slowly, but Pinterest and other tech companies are becoming less white and less male

Slowly but surely, Pinterest is getting more diverse. The company released its annual workforce diversity report on Tuesday, and claims that underrepresented minorities now make up 9 percent of its workforce, up from just 7 percent in 2016. Pinterest is also hiring more female employees: Women account for 45 percent of Pinterest’s workforce, up from 44 percent last year, according to this latest report.

20 December 2017 | Read more at ​​​

A Self-Service Insights Tool Is Coming to Pinterest in Early 2018

Pinterest announced Tuesday that it is making a self-service insights tool available to businesses on the social network in early 2018.The tool—which is currently being tested by “a select group” of brands—is powered by Pinterest’s Taste Graph, and it will show brands their audiences’ top categories and interests, down to specific interests such as farmhouse, kitchens and paint color.

13 December 2017 | Read more at ​​​

Why Pinterest Deserves The Spotlight

CEO Ben Silbermann is changing the way we think about visual search, and the future.Pinterest is part social network, like Facebook; part visual, like Instagram; there is a discovery component, like Google; and its business model involves both e-commerce and ad-supported media. That means Pinterest’s story can offer insights for multiple industries and varied companies [...]

12 December 2017 | Read more at ​​​

Pinterest Sees The Future

How visual AI will change the way we eat, play, and shop.It all started 16 months ago with an avocado. (This is California, after all.) This particular avocado was set on a boardroom table in Pinterest’s San Francisco headquarters. Surrounded by half a dozen colleagues, Albert Pereta approached the fruit and carefully aimed his phone [...]

12 December 2017 | Read more at ​​​

Inside Pinterest’s 12-Person AI Team That Is Taking On Google

Google has hundreds of researchers working on visual machine perception. Pinterest has a fraction of that. Here’s how the pinning service could still win the race to master visual search.

11 December 2017 | Read more at ​​​

Pinterest brings on a new head of corporate and business development

Pinterest today said it is hiring a new head of corporate and business development, bringing on former Facebooker Gary Johnson as it looks to continue to expand. The hiring comes at a time when Pinterest recently saw its president, Tim Kendall, depart to start his own company. 

8 December 2017 | Read more at ​​​

Born on the cloud but behind the times: How Pinterest doubled down on containers and Kubernetes

Pinterest was one of the first clear cloud-computing success stories: now valued at over $12 billion, the massive site launched on Amazon Web Services and has never looked back. But the cloud has changed since Pinterest first put into place the technologies and policies that allowed to scale to over 200 million monthly users, and the company is now in the middle of a two-year project to reorient itself around containers and Kubernetes.

7 December 2017 | Read more at ​​​

Pinterest rolls out chatbot, native features for Facebook’s Messenger

Pinterest is making a home for itself on Facebook’s Messenger. On Tuesday, Pinterest debuted a chatbot for the Facebook-owned messaging service and a new way for people to interact with pins shared on Messenger. Both moves make it possible to use Pinterest within Messenger without needing to use Pinterest outside of Messenger [...] 

6 December 2017 | Read more at ​​​

Pinterest integrates deeper with Facebook with a new bot and messenger extension

As Pinterest looks to further expand beyond just the audience you’d expect to use it, it’s going to have to start chasing down users and meet them on different territories — and that includes messaging apps. So today Pinterest is launching a pair of updates that is going to help it tap into that audience of people that are sharing content on Facebook Messenger.

6 December 2017 | Read more at ​​​

Pinterest thinks it can challenge the Facebook-Google duopoly

Google and Facebook have an absolute stranglehold on the digital ad business, and while some believe that Amazon is most likely to emerge as the third leg of the stool, Pinterest president Tim Kendall thinks that the visual search platform can "absolutely" break the so-called duopoly.

4 December 2017 | Read more at ​​

Tim Kendall, Pinterest’s top business executive, is leaving the company

Tim Kendall, Pinterest’s president and its most important business executive, is leaving the company at the end of the year. Kendall, who has been with Pinterest more than five years and oversees all of the company’s advertising products, sales and marketing efforts, is leaving to start his own company in the health care space. Jon Alferness is taking over Kendall’s responsibilities. 

1 December 2017 |

Coca-Cola, Amazon offer personalized gift ideas via new Pinterest tool

Pinterest launched its first-ever Secret Santa, a personalized gift-giving tool that allows users to find custom gift ideas for friends and family, the company announced in blog post. Brand partners for the tool include Amazon, Bed Bath & Beyond, Coca-Cola, CVS and Universal Pictures.

24 November 2017 |

Behind Pinterest’s push to make the world pinnable

Traditional search engines are built around intent, but they usually fall short when it comes to discovery. This is an area where Pinterest believes it can shine. In the past couple of years, the company has sought to redefine the future of retail, one pin at a time. It seems Pinterest’s work is starting to pay dividends. 

22 November 2017 |

Pinterest sharpens visual search focus with scannable codes, personalized style suggestions

Pinterest's new features show how the company is continuing to build out a focus on visual discovery and inspiration but also point to an overall trend where marketers and digital platforms are more often using smartphone camera technology to tie their online businesses with brick-and-mortar shopping. 

16 November 2017 |

Pinterest launches Lens Your Look fashion search feature and visual scan codes

Pinterest will begin to roll out a new series of features today, including Lens Your Look, which allows you to add a photo to any text query. Also announced today are QR codes to enable commerce, responsive visual search to quickly find pins, and the release of a Pinterest browser extension for Firefox.

15 November 2017 |

Pinterest now lets you create sections within your boards to further tidy up ideas

Pinterest today said it is introducing what it’s calling board sections, which gives users a way to slice a bigger idea — like a wedding — into smaller components while sitting on the same board. Think of this new feature like a board-within-a-board.

10 November 2017 |

Pinterest has released its Christmas 2017 trend report, AKA the very nice list!

Thanks to our Pinsights team, we have a best-of list featuring 111 of the top trending holiday ideas people are searching and saving on Pinterest. From how to freshen up your Friendsgiving and meh menorah, to rocking around a pineapple tree and champagne bar, these are the top ideas for every holi-YAY celebration.

7 November 2017 |

Pinterest Pinners Have Highest Purchase Intent Among Social Network Users, Finds Study

Pinterest has slowly built eCommerce into its platform. It also is establishing itself as a discovery network and a resource for ideas.
To highlight how marketers can benefit from it, Pinterest has released a new commissioned research of more than 1,500 users. The latest figures prove the value of Pinterest for brands that tap into its trends.

6 November 2017 |

Insider Q&A: Pinterest CEO Ben Silbermann talks AI, rivals

NEW YORK (AP) — Pinterest often gets lumped in with social media apps like Instagram, Snapchat or Facebook, but people don't use it to meet new people or to keep in touch with old classmates. It's designed more to let you get in touch with your own interests, tastes and hobbies. Still privately held, Pinterest is valued at more than $12 billion based on its latest funding round. It has 200 million monthly users. Ben Silbermann, the company's CEO and co-founder spoke to The Associated Press about new technologies and competition. 

30 October 2017 |

Pinterest moves into paid search: What you need to know

Pinterest has announced its long-awaited move into the self-serve paid search space. With innovative visual search technology and an ambition to corner the ‘discovery’ phase of search, this could prove an enticing complement to AdWords for many brands.  So, how does Pinterest PPC work, how does it differ from other paid search options, and how can advertisers get started?

26 October 2017 |

Facebook attacks Pinterest with ‘Sets’ of posts

’Identity is prismatic. You show different sides of yourself to different friends in your life. Now Facebook wants to let you share the niches of your interests while stealing thunder from Pinterest’s boards. Facebook is now testing a feature called Sets that lets you select several status updates, photos or videos and share them as a themed collection to everyone or specific friends.

21 October 2017 |

Top Ranked Relevant Brands: Lessons Learned from Pinterest, Waze, BAND-AID and Disney

We just released our third annual Prophet Brand Relevance Index™, and while some of the results are somewhat predictable–yep, Apple, Google and Amazon still rule the rankings–we see intriguing consumer shifts that have implications for all marketers. Pinterest ranks No. 5 overall, and No. 1 in its ability to inspire people [...]

20 October 2017 |

Square and Pinterest's newly released employment data reveals a lack of diversity in top ranks

The lack of diversity among the upper ranks of Square and Pinterest is consistent with other tech companies, and highlights the ongoing issue within Silicon Valley of bringing in leadership that isn’t white and male.

20 October 2017 |

Pinterest opens up search advertising in its Ads Manager

Pinterest began rolling out targeted ads based on searches for its partners earlier this year, giving it another moment in time to catch potential customers as they try to sniff out new things they might buy — and now everyone else will get a piece of that.

The company said it is adding search ads to its Ads manager today, letting businesses target customers searching for potential products, [...]

19 October 2017 |

You & Mr. Jones Reveals $20M Investment In Pinterest, Cites Visual Search

The brand tech group You & Mr. Jones revealed Tuesday that it made a $20 million investment in Pinterest, as part of the platform's series H round of $150 in funding made by several investors in June.

With the investment, You & Mr. Jones became a stakeholder in Pinterest, one the largest strategic venture capital infusions the company has made to date.

18 October 2017 |

Why Pinterest boss Tim Kendall takes a daily ice bath

When you think of the giants of Silicon Valley, Pinterest may not immediately spring to mind.
But with 200 million active users and a recent valuation of $12.3bn (£9bn), the platform that started out in 2012 as a quirky online scrapbook has quietly become a hot commodity for advertisers and investors alike.
Perhaps that's why Pinterest president Tim Kendall chooses to keep his cool with a daily ice bath.
And the BBC's Zoe Kleinman found out that's not his only unusual routine...

15 October 2017 |

Walmart's Social-Media Chief Has 30 Times More Pinterest Followers Than Walmart

Walmart's social-media chief has 5 million Pinterest followers. Walmart has only 137,000, so she clearly sees room for improvement. And one of the brands she sees doing best there is rival Lowe's, she said in a talk Thursday at the Brandemonium conference in Cincinnati.

14 October 2017 |

How to Turn Your Company's Pinterest Efforts Into a Lead-Generation Machine

By thinking like a search engine marketer, you just might discover a powerful new marketing channel. Pinterest is one of the most underrated social networks for lead generation and customer acquisition. But, in fact, Pinterest is one of the largest social media networks in the world. Used by 175 million people, it's growing at a rate that's doubling and tripling in some international markets.

12 October 2017 |

New trends because, finally, it feels like fall

October officially opens the door to the holidays, and we’ve got the shortlist of trends you’re going to love all season long—think throwback-inspired styles, cozy decor, comfort food and more.

12 October 2017 |

Target US Pins Pinterest Visual Search Deal

US-based Target is among a raft of retailers turning to new visual search streams to reach fresh customers. The retailer has signed an exclusive deal to integrate Pinterest’s Lens technology into its shopping app.

3 October 2017 |

Pinterest opens up more than 5,000 interests for advertiser targeting through its Taste Graph

Pinterest said today that it’s unlocking more than 5,000 interests that advertisers can now target against using what the company is calling its “Taste Graph.” That’s Pinterest’s nomenclature for its system that is able to figure out not only what users like, but also how what they like changes over time - [...]

22 September 2017 |​​​​ 

Ipad Users Can Now Drag and Drop to Pinterest, Thanks to IOS 11

With new operating systems come new app features. Pinterest is launching a slew of new shortcuts powered by the new iOS 11 on Tuesday, September 19, the same day as the availability of iOS 11, alongside new features for the Pinterest-owned read later app Instapaper.

21 September 2017 |  Read more at​​​

Pinterest is launching a self-serve platform to make it easier for brands to work with influencers

Pinterest has unveiled a new self-serve tool which promises to help advertisers connect with influencers and quickly develop ads for the visual search platform at scale. The custom tool automates the process for brands wishing to work with content creators via Pin Collective – Pinterest's own network of external influencers who help brands develop Pinterest-friendly creative.

20 September 2017

Pinterest’s new Sections feature begins beta testing, public launch in ‘weeks’

Pinterest is rolling out a new feature inspired by its power users, said Pinterest CEO and co-founder Ben Silbermann, speaking today at TechCrunch Disrupt San Francisco. The new addition, called Sections, allows Pinterest users to divide their board into various sub-groups related to the board’s main topic. 

19 September 2017 |

Full video: Tim Kendall of Pinterest from Code Commerce

If Pinterest surpasses its projected $500 million in revenue in 2017, Kendall will be a big reason why. As the president of the fast-growing image-discovery website, it’s on Kendall to help turn the attention of Pinterest’s 175 million monthly users into advertising dollars — and perhaps, someday, a real e-commerce business.

18 September 2017 | 

Just what Pinterest users were pining for: boards within boards

Discovery app Pinterest marks 200m-user milestone with promise of most requested new feature coming soon. Pinterest has revealed it will start testing the most requested feature by Pinners: the ability to create boards within boards to help users better organise their ideas.

18 September 2017

Pinterest tops 200M members through growth in mobile & in France, UK, Germany, Brazil, Japan

Pinterest grew 38% from a year ago, to more than 200 million members, as an increasingly popular mobile platform to search for food, style, home and beauty. "As the smartphone has become a consumer's companion, we have enhanced our search and organizational tools on mobile," Ben Silbermann, Pinterest told USA TODAY on Wednesday.

15 September 2017

Pinterest crosses 200 million monthly active users

In April, the company said it hit 175 million monthly active users, so it seems it’s been able to grow pretty methodically in the past year or so. That’s going to be a good sign for the company, which set some very ambitious targets in early 2015 but has since had to recalibrate it.

14 September 2017

Tim Kendall: Fewer than 10 percent of images on Pinterest are buyable but that will soon change

“Only a small set of Pinterest users want to buy on Pinterest,” Pinterest President Tim Kendall said. “A majority are still going to the retailer and the retailer takes the entire retail transaction. We don’t take a cut. According to Kendall, that’s part of the way Pinterest sees itself more: As an ad company rather than a retail company.

14 September 2017

16 fall trends. Here. Now. Go.

Trend forecast - Read on to see the most searched and saved ideas on Pinterest right now.

13 September 2017

Pinterest "What if" by Pinterest

Pinterest's second TV campaign in the UK will consist of at least 10 different spots, tailored to fit specific Channel 4 programmes including The Great British Bake Off, Grand Designs and Gogglebox.

11 September 2017

Pinterest Announces Its First Ever UK Style Awards Winners

Pinterest has announced the winners of its inaugural UK style awards, based on the extensive data collected from the millions of Pinterest users across the nation.
The awards celebrate the best shoppable British fashion and beauty brands on Pinterest.

7 September 2017 | 

Cath Kidston collaborates with Pinterest

Cath Kidston and Pinterest have launched a new initiative to promote the home and fashion retailer’s latest “Colour” range. The new collaboration will allow shoppers in 68 Cath Kidston stores to scan QR codes using Pinterest’s Lens app on any bags in the new range. This will take the customer to a Pinterest board on the platform created for each item.

5 September 2017 |