How Pinterest makes it super easy to find & buy the stuff you see!
Discovery is at the heart of Pinterest Search. This month, Pinterest introduced 3 new functionalities that seamlessly move Pinners from the moment of discovery to fulfillment. Google, watch out! Given that 97% of monthly searches are unbranded, i.e. pinner is searching open-mindedly and not for a particular brand, the potential to capture new customers in the upper-funnel is undeniable. If you sell products or services online, it’s time to start optimising your Pinterest Search.