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Pinterest-Samsung Partnership Has Everything to Do With Google Search

Pinterest just gained a powerful ally in the battle for search ad dollars.The company announced today at Samsung's Unpacked event that Pinterest visual search technology will power image search in the new Galaxy S8 and Bixby, Samsung's AI assistant.The move allows people using the Galaxy S8 to take photos of anything through the phone's standard camera app and get related ideas and products from Pinterest. Take a picture of your friend's sofa, for example, and find out where you can buy it.

30  March 2017

Read more at adage.com

Pinterest goes after some of Google's most-lucrative advertisers

Pinterest Inc. has started pursuing a segment of advertisers that may one day contribute a quarter of its revenue: small and medium-sized businesses.The company unveiled a new program Wednesday, called Pinterest Propel, that provides special services for new advertisers unfamiliar with the way its site works. By committing to spend up to $100 a day on Pinterest ads, companies get extra support and education, and Pinterest will design some of their ads for them. 

30  March 2017

Read more at bloomberg.com

Pinterest Is Taking Care of Its Spanish-Language Users

Pinterest is rolling out Promoted App Pins, a new format which will allow advertisers to purchase app-install ads within its walls.The move will let iOS users download apps to their device without leaving Pinterest, the visual bookmarking platform has been testing the feature with the likes of Glu Mobile, Stash and Ibotta since July.

29  March 2017

Read more at adweek.com

Pinterest rolls out app-install ads as it appears to be chasing the Facebook effect

Pinterest is rolling out Promoted App Pins, a new format which will allow advertisers to purchase app-install ads within its walls.The move will let iOS users download apps to their device without leaving Pinterest, the visual bookmarking platform has been testing the feature with the likes of Glu Mobile, Stash and Ibotta since July.

29  March 2017

Read more at thedrum.com

Pinterest expects to make more than $500 million in revenue this year

Pinterest, which makes all of its money from advertising, is targeting more than $500 million in revenue in 2017, according to multiple sources familiar with the company’s plans. Some believe the company could generate as much as $600 million this year.

22  March 2017

Read more at recode.net

Pinterest is now blocked in China

China has blocked one of the few Western social media sites that had remained accessible to its population: Pinterest.The site has followed the example of Facebook, Twitter and many others after the photo sharing site was blocked in China, according to data from censorship monitoring organization GreatFire. GreatFire checks a range of the internet’s top websites for accessibility in China on a regular basis, and its system noted that Pinterest.com has been unavailable in China for the past seven days.

17 March 2017

Read more at techcrunch.com

Why Pinterest Believes It's The Best Social Platform For Branded Video

 Last year, Pinterest introduced native video ads onto the visual social platform that has long been a place where people are more receptive to brands, thanks to the very nature of how they use it. President Tim Kendall says that because Pinterest is a place where people plan things, it makes us more receptive to brand messages. "Because it's a platform based around discovery, people are in an open mindset," he says. "They're here with the intention of finding something new. The vast majority of content on Pinterest comes from businesses, brands, and partners. There isn't a user-generated component on the platform, so people aren't here to learn about what they're friends are doing. They're there to plan their lives. And people plan their lives through content that brands produce."

15 March 2017

Read more at fastcocreate.com

Pinterest opens Lens visual search tool to everyone in the U.S.

Pinterest has launched its new Lens visual search tool to everyone on iOS and Android in the U.S.First unveiled last June, the new Lens feature lets users snap a photo with their mobile camera, or use an existing image on their camera roll, to find themes and pins related to the photo. The feature arrived in beta early last month to a handful of users, and now, it seems, it’s ready for prime time. Well, almost.

11 March 2017

Read more at venturebeat.com

Pinterest Lens Is Still in Beta, But All U.S. iPhone and Android Users Can Play With It

Lens, one of three visual discovery features introduced by Pinterest last month, rolled out to all of the social network’s U.S. iPhone and Android users, with some new tweaks, although the feature is still in beta. Engineering manager, Steven Ramkumar said in a blog post that Lens now allows users to tap the Lens icon and swipe up in order to access new idea Lenses to try out.

11 March 2017

Read more at adweek.com

Campbell’s Taps Into Pinterest Data To Soup Up Its Content Strategy

Consumer packaged goods brands like Campbell’s Soup are the epitome of content and commerce.The company ladles up recipes and cooking tips through an online community, app and email newsletter called Campbell’s Kitchen. But socially distributed content increasingly is its main ingredient for success.To boost content engagement across its owned-and-operated site and social channels, Campbell’s is beta testing a new tool called Muse developed by Pinterest marketing platform Ahalogy. 

10 March 2017

Read more at adexchanger.com

Pinterest’s updated browser extension turns off-Pinterest images into search queries

On Tuesday, Pinterest began updating its browser extensions so that people can click on an image on any web page and be shown related pins from Pinterest. The browser extension’s search results will not include ads, according to a Pinterest spokesperson. For now, the visual search feature is only available through Pinterest’s Chrome extension.

10 March 2017

Read more at searchengineland.com

Pinterest acquires Jelly, a truly terrible search engine

Pinterest said today that it has acquired Jelly, a bad 4-year-old search engine, for an undisclosed sum. Jelly, which was created by Twitter co-founder Biz Stone, tried to reimagine search as a social question-and-answer network.The deal seems to be an “acqui-hire” for Pinterest.

9 March 2017

Read more at theverge.com

Pinterest will now let you search for products using any image you find online — without visiting Pinterest

If you find an item you like online, you’ll now be able to find that item, or similar items, on Pinterest without ever visiting Pinterest’s website. The new feature is part of an update the company launched Tuesday to its Chrome extension, the browser tool that lets you save images you see online back to Pinterest as you surf the web. The new tool lets you select an item in any photograph online, and ask Pinterest to surface similar items using its image recognition software.

9 March 2017

Read more at recode.net

Pinterest brings its visual search technology to the web

Pinterest has been ramping up its efforts in visual search to make its search and discovery features more useful, but today it’s opening up the technology a bit more with an integration into the company’s Chrome browser extension. With the updated extension, you’ll be able to hover on any image on the web in order to find related ideas and products – that is, you can now use visual search on other websites, not only on Pinterest itself.

8 March 2017

Read more at techcrunch.com

Pinterest Hires Google Exec Christine Flores As General Counsel

The company on Tuesday said it has hired Christine Flores, a former Google executive, as its new general counsel. Flores will report directly to cofounder and CEO Ben Silbermann and will lead Pinterest’s legal and public policy teams of about 10 people. Flores  will help the company scale its advertising business and ensure it complies with the law as it grows internationally, a company spokesperson said.

8 March 2017

Read more at forbes.com

Amazon and Pinterest Threaten to Shake Up the Search Ad Market

Google continues to dominate search advertising, but ad buyers say they welcome the competition. Most search advertisers spend the vast majority of their budgets with Google, perhaps sprinkle in a bit of Microsoft’s Bing, and call it a day. But that could be changing, thanks to Amazon and perhaps Pinterest. That’s welcome news for search advertisers, who hope for more options for clients, as well as better products and pricing that could be spurred by more competition.

7 March 2017

Read more at wsj.com

How to use Pinterest's cool new feature as a visual search engine for the world around you

In February, Pinterest announced it was rolling out an exciting new feature: Lens. The new addition to the app lets you use your camera to identify decor, clothing, and food you see in the real world. By pointing your camera at a pair of shoes, for instance, you'll be able to see similar styles on Pinterest and get ideas for how to wear them. Lens is still in beta, but I got invited to test it out. Here's how it works.

6 March 2017

Read more at uk.businessinsider.com

What in the world are we eating? Food faves from Alabama to Australia

If we’re going to crunch numbers, we’re going to crunch ones related to fun stuff—like food and booze. Who put Coca-Cola in their meatballs? WTF is survival bread? Who’s still drinking Peach Schnapps? Read on for answers to these questions, and more.

4 March 2017

Read more at blog.pinterest.com

Pinterest Taps Amen-Kroeger As New Ads Engineering Head

Pinterest just hired Chris Amen-Kroeger as its new head of ads engineering, the company is expected to announce Wednesday. Tim Kendall, Pinterest president, said Amen-Kroeger’s expertise fit perfectly with the company’s needs. “Chris brings to Pinterest significant ads experience in search and video which are two strategic focus areas for us,” Kendall stated.

2 March 2017

Read more at mediapost.com

Pinterest Labs aims to tackle the most challenging problems in AI

What happens when you add machine learning to a database of 100 billion image-rich objects and ideas? Pinterest is already scratching the surface of a potential answer to that question with its AI-powered tools, including visual search and Pinterest Lens, but now it wants to dig deeper.The company wants to join the ranks of industry giants Facebook and Google in accelerating the growth of artificial intelligence through open research and collaboration.

2 March 2017

Read more at digitaltrends.com

Pinterest doubles down on AI because 'most of Pinterest hasn’t been built yet'

When you think of artificial inteligence, Pinterest is likely not the first tech giant that comes to mind.The company is hoping that will soon change. Pinterest is launching a new group within its organization dedicated to machine learning and AI research. Pinterest Labs, which will be run by the company's chief scientist, Jure Leskovec.

1 March 2017

Read more at mashable.com

Pinterest forms Labs research group under chief scientist Jure Leskovec

Pinterest today is announcing the formation of Pinterest Labs, a new research unit under the leadership of the startup’s chief scientist, Jure Leskovec.Currently the group contains around 20 people who are spread across existing departments; they’ll keep working in their current positions, but they have the mandate to do more research-oriented activities, including collaborating with people inside and outside the company on academic papers, experimental applications, challenge problems, open source software, and releases of data.

1 March 2017

Read more at venturebeat.com

Amobee Rolls Out Pinterest Ad Solutions Down Under

Global marketing technology company Amobee has announced it has introduced new digital advertising solutions in Australia for Pinterest. Amobee’s Pinterest Marketing Developer Partners program enables technology partners to build tools and services to help marketers reach audiences by scaling their presence on the photo sharing and ideas hub.

27 February 2017

Read more at bandt.com.au

Pinterest Is Extending Promoted Pins to Ireland, Australia and New Zealand

Pinterest Promoted Pins are now available to brands in three new countries: Ireland, Australia and New Zealand. Launch partners include Aer Lingus, Tesco Ireland, Jo Malone, Avoca, Superdry, Colourtrend, Daintree, The Ark and Lost My Name.

23 February 2017

Read more at adweek.com

How Pinterest’s visual search went from a moonlight project to a real-world search engine

Sometime around 2013 and 2014, deep learning was going through a revolution that required pretty much everyone to reset their expectations as to how things worked, and leveled the playing field for what people were doing with computer vision.At least that’s the philosophy that Pinterest engineer Andrew Zhai and his team have taken, because around that time he and a few others began working on some internal moonlight project to build computer vision models within Pinterest.

23 February 2017

Read more at techcrunch.com

How Barry Schnitt is elevating the virtual pinboard

Pinterest’s head of brand communications and community, Barry Schnitt, is putting lessons he learned at Google and Facebook in place to elevate the virtual pinboard company from its suburban roots to global domination. Steve ­Barrett gets the full upload.

22 February 2017

Read more at prweek.com

Pinterest Releases New Data on How People Use the Platform for Wedding Plans

If your business operates in the wedding industry, you likely already know that Pinterest is an important platform.But in case you didn’t, it is. Pinterest recently commissioned a study by research firm DeepFocus to examine wedding-related Pins and Pin activity to get an idea of just how big weddings are on the platform. They found that over 40 million people “turn to Pinterest for guidance across the wedding planner journey” every year.

21 February 2017

Read more at socialmediatoday.com

Can Pinterest crack (and monetise) visual search?

Pinterest made a clear declaration of intent last week with the announcement that Randy Keller, Google’s former head of image search, has joined the photo sharing site as Head of Search.This appointment is reflective of a strategy to challenge both Google and Amazon in the product-based visual search market. Notably, Pinterest also rolled out their paid search offering, driven initially through a partnership with Kenshoo, in 2016.

20 February 2017

Read more at searchenginewatch.com

Behind the scenes: How 'Shop the Look' was engineered

Shop the Look combines Pinterest's computer vision technology with human curation to recommend a variety of related products and styles you can bring to life in just a tap. In this post, they share how Shop the Look ws engineered.

14 February 2017

Read more at engineering.pinterest.com

Socialbakers Announces Pinterest Collaboration to Enhance Content Sharing Experience

Socialbakers, a provider of social media analytics, has announced new provisions for integrated access to Pinterest Content Marketing API. Consequently, over 2500 brands will be able to make use of Pinterest to reach out to their audience by sharing increasingly relevant content.The most recent addition to the social media analytics and publishing platform at Socialbakers, Pinterest will be able to utilize it to track social data across Facebook, Twitter, YouTube, Instagram, Google+, and VK.com. 

14 February 2017

Read more at martechadvisor.com

Pinterest hires Google Image Search vet as its first search chief

Pinterest has hired Randy Keller as its head of search, a new position. Keller joins after more than a decade at Google, where he was most recently a senior staff engineer and lead for ranking and features on Google Image Search. Before leaving Google, Keller led a team of 40 engineers, according to his LinkedIn page. He was responsible for incorporating machine learning and computer vision signals into Google Image Search ranking.

13 February 2017

Read more at venturebeat.com

Pinterest and Curalate are now pinned - to each other

"Shop the Look content is three or four times greater than with traditional, noninteractive content"

Connecting the dots in its image-driven product identification and purchase strategy, the Philadelphia start-up Curalate announced a significant new partnership on Wednesday with social media giant Pinterest and its Shop the Look project.

10 February 2017

Read more at philly.com

Pinterest co-founders on Lens, company's mission

Pinterest has just introduced a new visual way to search called Pinterest Lens, which allows you to find new ideas by taking a photo. Co-founders Ben Silbermann and Evan Sharp join "CBS This Morning" to show how the new feature works.

10 February 2017

Watch at cbsnews.com

Pinterest and Curalate are now pinned - to each other

"Shop the Look content is three or four times greater than with traditional, noninteractive content"

Connecting the dots in its image-driven product identification and purchase strategy, the Philadelphia start-up Curalate announced a significant new partnership on Wednesday with social media giant Pinterest and its Shop the Look project.

10 February 2017

Read more at philly.com

Pinterest co-founders on Lens, company's mission

Pinterest has just introduced a new visual way to search called Pinterest Lens, which allows you to find new ideas by taking a photo. Co-founders Ben Silbermann and Evan Sharp join "CBS This Morning" to show how the new feature works.

10 February 2017

Watch at cbsnews.com

Pinterest and Curalate are now pinned - to each other

"Shop the Look content is three or four times greater than with traditional, noninteractive content"

Connecting the dots in its image-driven product identification and purchase strategy, the Philadelphia start-up Curalate announced a significant new partnership on Wednesday with social media giant Pinterest and its Shop the Look project.

10 February 2017

Read more at philly.com

Pinterest co-founders on Lens, company's mission

Pinterest has just introduced a new visual way to search called Pinterest Lens, which allows you to find new ideas by taking a photo. Co-founders Ben Silbermann and Evan Sharp join "CBS This Morning" to show how the new feature works.

10 February 2017

Watch at cbsnews.com

Pinterest's 'Lens' Matches Real-World Objects With Products For Sale

Pinterest launched a slew of new offerings Wednesday, including one that matches real-world objects with similar-looking images found on Pinterest. Think Shazam for products.The visual search tool, dubbed Lens, allows users to search by using the phone's camera. Take a picture of a clock, for example, and Pinterest will show various clocks to decorate a home.

10 February 2017

Read more at adage.com

Pinterest introduces Lens, a Shazam for objects in the real world

Pinterest today introduced Lens, a new visual search tool that uses machine vision to detect objects in the real world and suggest related items on the service. Lens, which is now in beta, is a tool inside the Pinterest mobile app that functions as a kind of Shazam for objects. Point it at food, furniture, or even the night sky, and Pinterest will return objects that it believes are related.

9 February 2017

Read more at theverge.com

Pinterest users can now jump to other products within an image

Pinterest is looking to continually decrease the friction from finding something they’re interested in and drilling further into newer products and ideas, and it now has another product to try to close that gap.The company today said it’s launching a new feature that allows users to find and jump to additional products within a photo they’re currently viewing.

9 February 2017

Read more at techcrunch.com

Pinterest crowns winners of first ever UK food awards

Pinterest's UK team has hosted its first ever Best Of Pinterest UK Food Awards to find the ultimate recipes in 12 categories from best brunch to best Sunday lunch. It handed out prizes for the best recipes in categories including 'best brunch'. Fearne Cotton, Hemsley + Hemsley and food bloggers were among winners.

8 February 2017

Read more at dailymail.co.uk

Building Pinterest’s video platform

Pinterest Engineering blog: Pinterest is one of the largest visual platforms in the world, where people have saved billions of pieces of rich media, making it ripe for further video disruption. As part of our progress with video, we launched native video Pins last year to help Pinners more seamlessly watch videos right on Pinterest. Here we’ll cover how and why we built a video platform behind it. Read on!

7 February 2017

Read more at engineering.pinterest.com

Find out what to pin this month!

Tailwind analyzed all of the Pins from Tailwind members from February of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.

6 February 2017

Read more at blog.tailwindapp.com

Attract prospects to your e-commerce site with Pinterest posts that encourage clicks

Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that may generate more clicks.In fact, in a resource meant to help marketing campaigns perform better on the site, Pinterest has outlined several of these practices that should increase the relative number of clicks that pins earn. 

4 February 2017

Read more at practicalecommerce.com

Pinterest is Gaining the One Thing Facebook is Losing

When it comes to social media marketing, many brands stick to the major players. With unrivalled reach and advertising revenue, Facebook and Instagram reign supreme.Recently, however, with the news that it has added search advertising, Pinterest could be one to watch in 2017.

3 February 2017

Read more at mediapost.com

Why brands should be making more use of Pinterest

When it comes to social media marketing, many brands stick to the major players. With unrivalled reach and advertising revenue, Facebook and Instagram reign supreme.Recently, however, with the news that it has added search advertising, Pinterest could be one to watch in 2017.

3 February 2017

Read more at econsultancy.com

Pinterest goes after Google with new search ad product

Pinterest is making a play to cut into Google’s dominance over the search ad market.The social platform is partnering with brands like Home Depot, Target, Garnier, eBay and Barilla to introduce its first search ad product tied to keywords and brand campaigns. It’s a natural progression for Pinterest, which has evolved into an important search tool for consumers seeking ideas on anything from what to have for dinner to which sofa to purchase.

2 February 2017

Read more at prdaily.com

Introducing Search Ads on Pinterest

"Today, we're excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services. We’re rolling out a full suite of features, including Keyword and Shopping Campaigns that are shown in search results, along with powerful new targeting and reporting options." - Jon Kaplan - Head Global Sales at Pinterest

1 February 2017

Read more at business.pinterest.com

Pinterest begins rolling out search ads for keywords and shopping campaigns

Pinterest is adding another piece to its arsenal of advertising services, opening up search advertising to its partners and with companies advertising through the Kenshoo marketing suite.With Pinterest looking to continue to grow into a must-have tool for advertisers, it’s begun building more and more products to capture all parts of a person’s buying behavior.

1 February 2017

Read more at techcrunch.com

How Pinterest's co-founder kept his surging company from losing its identity

Pinterest has become the one-stop-shop for DIY-ers and wedding-planning brides looking for inspiration. But not too long ago, its co-founder and CEO Ben Silbermann said, he was puttering around a Palo Alto Apple Store, changing the laptop screens to display his fledgling website. At the Economic Club of Chicago, he spoke about his entrepreneurial journey.

1 February 2017

Read more at chicagotribune.com

Marketers Push Pinterest to Ramp Up Advertising

Some ad buyers and marketers are still trying to pin down Pinterest.The digital platform, where people post images of everything from future travel destinations to dream kitchen makeovers, continues to befuddle many in the ad community. Pinterest has also frustrated some ad buyers with what they say has been a slow rollout of ad products and various data and ad tech offerings.

31 January 2017

Read more at wsj.com

Pinterest Makes First Push in Targeting Super Bowl Viewers With Personalized Microsite

This year, Pinterest is taking its first stab at courting Super Bowl watchers and advertisers with a microsite dubbed “Most Valuable Party Planner,” which scrapes users’ accounts for their likes to create a football-themed board of recipes, fashion and party tips.

30 January 2017

Read more at adweek.com

How to Optimise Pinterest's Shopping Features

If you’re an e-commerce brand or online retailer preparing to take your sales to the next level this year, why not take advantage of Pinterest’s shopping features? 

25 January 2017

Read more at searchenginejournal.com

Pinterest Resorts to Deep Learning to Help with the Generation of Related Pins

In order to help generate better Related Pins, Pinterest has decided to switch from board co-occurrence to deep learning. Related Pins uses a collaborative filtering system that would work by using co-occurrence signals from the different boards Pins are saved to. However, now Pinterest is moving to a more advanced system of generating Related Pins by the application of deep learning.

19 January 2017

Read more at martechadvisor.com

Pinterest Adds Ad Groups to Campaign Structure

Starting this month Pintest are rolling out an update to the way your Pinterest ad campaigns are structured. Previously, Pinterest ad campaigns had two elements: the campaign itself and the Promoted Pins within it. They are upgrading this structure to include ad groups. An ad group works as a container for Promoted Pins and gives more control over how you budget for, target and run your campaigns.

18 January 2017

Read more at adweek.com

Here's What Marketers Can Expect From Pinterest in 2017

President Tim Kendall talks video, measurement and size.Two and a half years after launching its first paid ads, Pinterest is finally ready to compete head-on with Google, Facebook, Snap Inc. and others for big brand dollars.

18 January 2017

Read more at adweek.com

Pinterest predictions: The top 10 home and design trends for 2017

Recently Pinterest revealed the Pinterest 100, a prediction of 100 design and lifestyle trends that are expected to rock our world in the year ahead. Trends are identified according to their percentage of year-over-year growth in popularity, which is based on the number of times the ideas have been searched, saved and shared on the site.

17 January 2017

Read more at latimes.com

Pinterest is Becoming a Go To Social Network For Music Fans

Pinterest is fast becoming a destination for music fans. Why? How? The ability to "pin" videos. To pin a video on Pinterest, users just click the Pin It button on sites like YouTube and Vimeo. The result has been many thousands of music fans creating and sharing their favorite YouTube music playlists.

16 January 2017

Read more at hypebot.com

Pinterest’s Ben Silbermann Looks Ahead

The chief executive of the image-sharing site on building the company, his ‘dorky’ childhood collection and wasting time online.

"...one difference between Pinterest and social-media sites is that it allows users to focus on “me time” rather than “them time.” On other sites, “when you post something, you’re really posting it to get a response,” he says. “The core motivation of Pinterest is: Let me find ideas for myself that serve for inspiration for where I can take my life.”

15 January 2017

Read more at wsj.com

Pinterest is now using artificial intelligence to help you discover more pins

One of the most popular ways people find ideas on Pinterest is through Related Pins, an item-to-item recommendations system that uses collaborative filtering. Previously, candidates were generated using board co-occurrence, signals from all the boards a Pin is saved to. Now, for the first time, Pinterest are applying deep learning to make Related Pins even more relevant. Ultimately, they developed a scalable system that evolves with their product and people’s interests, so that the most relevant recommendations can be surfaced through Related Pins.

13 January 2017

Read more at engineering.pinterest.com

Tim Kendall shares marketing predictions for 2017

Pinterest President Tim Kendall:

"As I plan for 2017 with my Pinterest colleagues and our partners, I keep coming back to a few key trends. I believe these topics will define marketers’ agendas for 2017, impacting everything from how brands think about marketing, to how they measure success."

12 January 2017

Read more at business.pinterest.com

Start 2017 Off Right

Take a look at Tailwind's list of the Pinterest Pins that performed best last January to help you understand what you should be Pinning in the New Year.

2 January 2017

Read more at blog.tailwindapp.com

Wayfair's Experiments with Social Commerce on Pinterest Drive Quality Traffic

To stay a step ahead of competitors, home goods-focused online retailer Wayfair experiments with social media features that could drive purchases. Jess Jacobs, Wayfair’s director of marketing, spoke with eMarketer’s Tricia Carr about the company’s success with Pinterest buy buttons and using Like2Buy on Instagram.

22 December 2016

Read more at emarketer.com

Pinterest Reveals Which Foods Will Be Trendy In 2017

Pinterest recently released its Pinterest 100 list, their official trend report for 2017. A look at the 10 most popular pinned food topics from that list revealed some very interesting trends to look forward to in the new year. Who knew jackfruit was having such a moment?And that’s not the only one that surprised us. 

21 December 2016

Read more at huffingtonpost.com

Pinterest has lowered its hiring goals for women in engineering roles

Pinterest found that the 30% hiring rate it set for women in engineering roles was doing too much, so it’s lowering its 2017 goal to 25%, Pinterest disclosed on its blog today. “We still aspire to 30%—but realize it’s likely going to take more than 12 months to get there,” Pinterest CEO Ben Silbermann wrote on the company’s blog.

17 December 2016

Read more at techcrunch.com

Pinterest Unveils 100 Ideas to Try in 2017

Pinterest is all about sharing ideas, and Tuesday, Pinterest shared its 100 top ideas to try in 2017. Head of category insights Stephanie Kumar described how Pinterest curated the list in a blog post.

13 December 2016

Read more at adweek.com

NASA Just Uploaded its Whole Dope GIF Library to Pinterest and Giphy

NASA is a social media powerhouse, with over 200 people dedicated to running a plethora of accounts across several platforms. Chances are good you’re already following NASA in some capacity. To expand upon their already epic presence, the agency has officially joined GIPHY and Pinterest. That’s right — everything NASA touches will now be available in GIF form.

9 December 2016

Read more at inverse.com

Walmart.com’s former head of marketing looks to help Pinterest lure retailers’ ad dollars

Pinterest Inc. has tapped an e-commerce marketing veteran to bolster its advertising offerings. As Pinterest’s head of vertical strategy, Brian Monahan is tasked with developing and managing the platform’s marketing programs across a range of areas, including retail.  “We want to take this powerful marketing platform and tune it to help our partners,” he says. What that means is finding new targeting options and new ad units that meet the specific needs of advertisers within a given vertical, say e-commerce.

8 December 2016

Read more at internetretailer.com

Pinterest Lets Users Know if Ideas Are ‘Tried and True’

Have you ever looked at an idea Pin and wondered if anyone has actually tried what it is suggesting?Now you will know: The social network introduced tried and true ideas Tuesday, in which a green smile icon indicated how many users have tried the ideas in Pins, as well as individual users, so the curious can see if any of their friends have already tested the waters.

6 December 2016

Read more at adweek.com

Pinterest Promoted Pins Now Available in Canada

Pinterest announced Thursday that Promoted Pins are now available to brands in Canada. Software engineer Paul Baltescu wrote in a blog post that users in Canada are up 50 percent year-over-year, with more than 4.4 billion ideas having been saved in the country, along with 3.9 million pins daily.

2 December 2016

Read more at adweek.com

New Look for Pinterest Business Profiles!

Pinterest announced several updates to its business profiles: a new rotating showcase, the ability to highlight boards and Buyable Pins and a consistent design across the web and mobile.

1 December 2016

Read more at adweek.com

What to Pin in December

Tailwind looked at the Pinterest Pins that performed best last December to help you understand what you should be Pinning for Christmas and the New Year.

30 November 2016

Read more at blog.tailwindapp.com

Comic Relief's new Red Nose Day partners include Pinterest, Snapchat and Unruly

A number of brands - including martech and social media vendors - are partnering up with Comic Relief for the first time to support Red Nose Day 2017. New partners such as adtech firm Unruly, Snapchat, Fitbit and Pinterest will add their names to the list of brands who support the campaign year after year.

28 November 2016

Read more at marketingtechnews.net

Pinterest Users Outspend Others 2x During Holidays!

67% of Pinners say Pinterest is important for planning holiday purchases.

1 billion holiday Pins were saved in 2015.

Pinners will spend 2x more on the holidays than the general public.

27 November 2016

Read more at business2community.com

How Pinterest Uses Machine Learning To Keep Its Users Pinned

Here’s how Pinterest engineers are leveraging artificial intelligence to keep the website’s 150 million–plus users pinning and sharing. Five ways the image-sharing site is harnessing AI to keep people engaged.

23 November 2016

Read more at fastcompany.com

What Pinterest's New Trending Features Could Mean for Its Revenue Strategy

Major publishers from GQ to Food Network are getting involved.Pinterest has created a new destination within its realm for finding and sharing even more ideas and images.Dubbed Pinterest Explore, the section will include the top pinned ideas each day as well as content and videos from major publishers, such as GQ, Harper’s Bazaar, Food Network, National Geographic, HGTV, and more.

17 November 2016

Read more at fortune.com

Pinterest launches an ‘Explore’ section for trending topics and ideas

Pinterest today is launching a new section of the app that is geared around surfacing trending and top ideas that’ll get additional new content in front of users.Called “Explore,” it’s a new section of Pinterest that pits its recommendation algorithms against trending content across Pinterest from publishers and other sources that’ll get content in front of users that their existing social graph might not tap into.

16 November 2016

Read more at techcrunch.com

Pinterest is launching autoplay video

Facebook and Snapchat have helped video boom on mobile phones. Now Pinterest wants in on the action.The search and discovery network launched a native video payer and autoplay videos on Tuesday. That means that instead of posting a link to a video that lives somewhere else on the web, like YouTube, some partners can now upload video directly to Pinterest. That video will then play automatically as users scroll past it.

16 November 2016

Read more at recode.net

How Walgreens plans to use Pinterest to drive holiday sales

Walgreens is running its first video ad campaign on Pinterest, which will focus on ‘small gifting.’ Walgreen Co. wants to establish itself as a “primary destination for secondary gifts” this holiday season. And this week it is launching its first video ad campaign on Pinterest to do so.

15 November 2016

Read more at internetretailer.com

Pinterest Lands the Designer of Obama's 2008 Campaign

Just over a month ago, Pinterest added another AAA designer to the fold. Scott Thomas, who served as design director on Obama’s 2008 campaign, founded the Noun Project, and through his studio Simple.Honest.Work. developed websites for companies including Fast Company, is joining the design team with a focus on helping businesses and organizations use the service.

12 November 2016

Read more at fastcodesign.com

Pinterest finds another way to track purchases via its new “Tried It” button

Pinterest is rolling out a new feature aimed at encouraging people to track and share the things they’ve actually done, too. With a new “tried it” checkmark on Pins, Pinterest users can share the ideas they’ve tried and would recommend to others. The service will also allow you to track the Pins others have tried in a new feed.

11 November 2016

Read more at techcrunch.com

Pinterest introduces "Pinterest Marketing Partners"

"Both Pinterest and the marketing landscape have evolved since we first launched the MDP program. That’s why we’re expanding our third party partner network to include two new specialties: measurement and audiences. And starting today, we’re also renaming the Marketing Developer Partners program to simply “Marketing Partners.”

10 November 2016

Read more at business.pinterest.com

How Pinterest reached 150 million monthly users (hint: it involves machine learning)

On Pinterest.com, I find myself being summoned from various directions, as if I’ve just stepped into a party with my closest friends. Many pins I see are interesting to me — it’s a pleasant feeling [...]

8 Novembe 2016

Read more at venturebeat.com

Pinterest = Business | Start here:

Pin to Win Business! Grow traffic and attract new clients with a Pinterest Business page - A 9-page guide to help you decide if marketing on Pinterest makes sense for your business. Is Pinterest a wise investment of your time and money? Get started in 3 easy steps! Practical advice on how to create (or convert) a Pinterest Business account. Get ready for business - Pin like a Pro with 15 detailed practical tips & best practices. | BornToBeSocial.com - Pinterest Marketing & Consulting

Pinterest Revamps Inbox

Pinterest tweaked its notifications and messages section, eliminating its You tab and moving those notifications to its News tab. It also combined pin likes into one notification, rather than several individual notifications, and those notifications were made much more visual.

8 November 2016

Read more at adweek.com

What to pin in November!

With Fall well under way, Thanksgiving imminent and Christmas just around the corner, Tailwind helps you guide your Pinning for the month ahead by showing you what Pins performed best last November.

7 November 2016

Read more at blog.tailwindapp.com

Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter

Pinterest advertising is about to get some much-needed targeting options: Customer List Targeting, Visitor Retargeting, and Lookalike Targeting.

4 November 2016

Read more at entrepreneur.com

Pinterest is removing two revenue streams from Instapaper, the read-it-later service it bought in August 2016.

Pinterest is making its first major change to Instapaper, but it’s not the one you may have expected from an ad-supported company Instead of syndicating its own ads on Instapaper’s site and apps, Pinterest is pulling all ads from Instapaper.This is a departure from other “tech platform buys media property” deals like Facebook–Instagram, that led to an influx of the platform’s ads onto the properties.

3 November 2016

Read more at marketingland.com

The Game Plan at Pinterest

Pinterest is a fast-growing internet-search service that people use to find new ideas and objects in daily life. Advertisers, and investors, are intrigued. The Wall Street Journal’s Rolfe Winkler and Ben Silbermann, CEO and co-founder of Pinterest, discussed the company’s high valuation and what makes its service unique. Edited excerpts follow.

31 October 2016

Read more at wsj.com

Pinterest introduces One-tap Promoted Pins "...to create beautiful, actionable ideas"

"This month, we’re adding to our offerings with One-tap Promoted Pins, which make it easier for people to take action on the ideas they’re most interested in. With just one tap, these Pins take people straight to the source where the content originated from! This makes it simple for Pinners to do more—like learn about your product and complete a purchase—right on your business site."

28 October 2016

Read more at business.pinterest.com

Pinterest CEO says no IPO anytime soon, $300 million in revenue expected this year

Pinterest Inc. Chief Executive Ben Silbermann on Wednesday ruled out an initial public offering anytime soon while the social-media site focuses on building out its core advertising business.Silbermann affirmed reports that the company expects around $300 million in revenue this year, triple last year’s total, primarily through advertisements that run on its website and mobile app.

27 October 2016

Read more at marketwatch.com

89% of Pinterest Users Are Buying What They Pin: Data-Backed Insights Increase Pin Performance

A recent study released by Social Media Today shows that 89% of daily Pinterest users bought something they found on Pinterest and 64% of all users have looked at items they previously pinned to help them find products while shopping.

26 October 2016

Read more at business2community.com

At Pinterest, Shopping Beats Social Media

While it’s Twitter making headlines as it weighs a possible sale, it’s the still-growing Pinterest that’s gaining traction with users and fashion brands. Pinterest is the smaller of the two, with 150 million monthly active users, compared with Twitter’s base of 313 million. But the digital scrapbook in this month pulled ahead in the U.S., where it has 70 million users as opposed to Twitter’s estimated 66 million.

26 October 2016

Read more at wwd.com

The Value of Paid Social and Pinterest’s unique downstream value

Organic marketing activity is only as valuable as the users it’s reaching. Paid activity acts as an extension of owned media efforts to drive campaign results and amplify content to a larger target audience. And Pinterest’s unique downstream value shouldn’t be overlooked: Any repins of a Promoted Pin are essentially free added value that leads to extra impressions. For instance, if a user saves a Promoted Pin, that Pin can then be discovered again by other users who can also save that Pin to their boards, leading to a multiplier effect that results in those extra, free impressions.

25 October 2016

Read more at adweek.com

How far in advance should I Pin my fall content to Pinterest?

You’d think it would be pretty simple to answer the question of when to publish your seasonal Pins to Pinterest. However, it can be a lot harder than you’d initially think.

25 October 2016

Read more at blog.tailwindapp.com

Pinterest's Subtle New Headquarters Are The Opposite Of A Typical Tech Office

Here's what happens when your cofounder trained as an architect.

25 October 2016

Read more at fastcodesign.com

Scripps Explores Pinterest's Snapchat Rival

Pinterest plans to launch its Explore section with a fitting publisher, Scripps Networks Interactive -- the owner of Food Network, HGTV and Travel Channel, according to people familiar with the media partnership.Pinterest also could bring Tastemade into the fold, one of the people said.

24 October 2016

Read more at adage.com

Pinterest edges into influencer marketing

This week, Pinterest launched “Pin Collective,” a new feature that connects brands with Pinterest’s top content creators.Businesses can now tap a hand-selected group of publishers, production shops and independent creators to help craft compelling content well-suited for the platform. Here are some important implications of the launch:

23 October 2016

Read more at uk.businessinsider.com

Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans. The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the advertising sources said speaking on condition of anonymity. 

21 October 2016

Read more at adage.com

Pinterest is poised to become a major social commerce platform

Social media still only accounts fo 2.7% of online and mobile traffic to commerce sites, and just 1% of orders, according to the Demandware's Q2 2016 Shopping Index. However, there are signs that Pinterest could help drive up social commerce as the platform gains momentum.

21 October 2016

Read more at businessinsider.com

Introducing the Pin Collective: A group of expert Pinterest creators

Today we’re excited to unveil the Pin Collective, the latest addition to our creative ecosystem. The Pin Collective connects businesses with Pinterest’s best content creators. Our team hand-selected a group of publishers, production shops and independent creators who know the nuances of what makes content successful on Pinterest. These experts will work directly with brands to create content that simultaneously delights Pinners and drives business results.

20 October 2016

Read more at business.pinterest.com

Pinterest Adds Pin Engagement & Website Retargeting

Pinterest entered the world of retargeting this year with the launch of visitor retargeting in June. Then Pinterest rolled out Engagement Retargeting in August, letting advertisers retarget people who engaged with (e.g., saved, clicked on) pins.Now Pinterest is giving advertisers even more new retargeting options.You can now create audiences based on the actions users take with your pins and the actions people take on your website.Here’s what’s new with Pinterest retargeting.

19 October 2016

Read more at searchenginejournal.com

Pinterest Playing Matchmaker With 'The Pin Collective'

Playing matchmaker between brands and content creators, Pinterest just debuted what it’s calling The Pin Collective. Per the effort, select publishers, production shops and independent creators arebeing set up with brands that Pinterest believes they share a connection with.potential

19 October 2016

Read more at peerappraisals.com

As Pinterest Hits 150MM Actives, It’s Time to Re-Think Your Social Approach

While Pinterest has been whispering about their 150 Million Monthly Active user count since Advertising Week, yesterday marked the first official announcement of their milestone increase in users since 2015. Their latest product releases—including an innovative new mobile image search functionality upgrade and their launch of Promoted Video ads—showcases Pinterest’s renewed interest in drawing attention to the platform. But, what’s even more interesting is the “more search than social” evolution they’ve pivoted to.

18 October 2016

Read more at huffingtonpost.com

5 Myths About Pinterest Marketing

Although Pinterest looks like a cute platform, geared toward females, manicures and recipes, there is much more to it. Pinterest continues to prove itself as a potent platform for marketing, and those who employ its power enjoy high-quality traffic. Yet, there are still lots of myths surrounding the network, and many businesses make rookie Pinterest marketing mistakes. Here's a list of myths surrournding Pinterest.

18 October 2016

Read more at entrepreneur.com

Pinterest passes 150 million monthly active users, up from 100 million a year ago

We’re so excited to announce that as of today, over 150 million people around the world now use Pinterest every month. We also have over 75 billion ideas here for them to discover—with an amazing 75% of those ideas coming from businesses just like yours.

14 October 2016

Read more at business.pinterest.com

Pinterest’s Easter egg lets developers test their hacking skills.

Pinterest has revealed a little Easter egg its engineering team has incorporated into the visual search and bookmarking service. For many people, it’s a place to find and share creative ideas, but what about users with technical skills? Well, Pinterest hasn’t forgotten about you: If you do a search for “reactjs,” “nodejs,” “javascript,” or any other keyword pertaining to the company’s web stack, you’ll be able to hack the site.

17 October 2016

Read more at venturebeat.com

Pinterest IPO in 2017 Could Shatter Expectations

Pinterest could go public. Indeed, the cards are all there for a Pinterest initial public offering (IPO) in 2017, given that the company announced that it can count on over 150 million active users. This user number is 50% higher than a year ago, and an IPO would help fuel momentum.

17 October 2016

Read more at profitconfidential.com

Pinterest Adds Retargeting Options for Pins, Websites

Pinterest has introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag.

Product manager Frank Fumarola detailed the new retargeting options in a blog post, saying that brands using Ads Manager can now retarget based on five specific actions users take on Pins—clicks, comments, saves, likes and closeups—as well as create audiences based on users’ interest in specific Pins that lead them to brands’ websites.

13 October 2016

Read more at adweek.com

How Pinterest is cracking the social commerce code

As the holidays quickly approach, contributor Wayne St. Amand says now is the time for brands to look toward Pinterest and its ability to convert sales. With over 100 million monthly active users globally, Pinterest is one channel that is poised to overcome the purchase hurdle.

6 October 2016

Read more at marketingland.com

Pinterest Doesn’t Care That You Think It’s for Girls

From the massive scrapbooking app to Etsy to Kim Kardashian West’s empire, tech is increasingly feminized. And profitable. But don’t be fooled — more men are using these products than ever.

6 October 2016

Read more at theringer.com

Pinterest Names Twitter Executive Todd Morgenfeld as First CFO

A senior finance executive at Twitter Inc. is joining Pinterest Inc. as its first chief financial officer, signaling the image-discovery site may be laying the groundwork for an eventual initial public offering.Todd Morgenfeld, a vice president of finance at Twitter, will leave the social-media service roughly a year and a half after being recruited by finance chief Anthony Noto.

Mr. Silbermann said Pinterest doesn't have any plans for an IPO. The hiring "reflects that we're scaling the business up," he said.

5 October 2016

Read more at nasdaq.com

Pins and pixels: an interview with Pinterest Co-Founder Evan Sharp

When the team behind this summer’s cult TV hit Stranger Things were planning its reference-laden production, they turned to Pinterest. Like millions of others around the world, they found Pinterest’s boards, where users can ‘pin’ items of interest that they have discovered online, the perfect tool for collecting material on anything from lighting styles to typefaces.

Pinterest co-founder and Chief Creative Officer Evan Sharp cites this as an example of the kind of project he had always imagined Pinterest could be used for.

5 October 2016

Read more at creativereview.co.uk

Pinterest Promoted Video lands in the UK with Hunter Boots on board as a partner

Pinterest will now offer UK brands the opportunity to advertise on the platform via its Promoted Videos format. The ad units, which were rolled out back in August, were previously only available to exclusive brand partners in the US.

3 October 2016

Read more at thedrum.com

Coolness, control and community draw people to Pinterest

Cool features with easy-to-follow instructions that provide control and community may keep Pinterest users pinning, liking and inviting, according to researchers.

29 September 2016

Read more at phys.org

Lowe's taps Pinterest and Cortana to boost its HoloLens kitchen design experience

At Microsoft Ignite, those in attendance got a look at how Lowe's has continued to innovate using the Microsoft HoloLens to help customers with the home remodeling process. Lowe's showed off how its HoloLens software can now use the Cortana Intelligence Suite to analyze a customer's specific taste in decor and serve up custom kitchen ideas based on a Pinterest board full of ideas.

28 September 2016

Read more at windowscentral.com

Pinterest's Path Forward

Ben Silbermann, co-founder of Pinterest, discusses the company's path forward and how it fights for people's time.

27 September 2016

Watch at video.cnbc.com

We Have No 'Immediate Plans' for IPO, Pinterest CEO Silbermann Says

Pinterest has an $11 billion valuation but has no plans to go public, according to the company's CEO Ben Silbermann. 

27 September 2016

Read more at thestreet.com

Pinterest draws people from the small screen to the small(er) screen

Turns out that 45% of people on Pinterest are likely to hang out there while they're watching TV). In fact, 64% of Pinterest users appear to pay more attention to what they’re doing on Pinterest than what they’re watching on TV.

23 September 2016

Read more at business.pinterest.com

Why Pinterest’s simple but powerful platform appeals to users, retailers, and advertisers

Investors aren’t the only ones who see Pinterest as a goldmine. Advertisers and retailers are drawn to the platform, which offers rare insights into consumer desires. Pinterest is, after all, a composite of millions and millions of wishlists, just waiting to be fulfilled.

23 September 2016

Read more at geekwire.com

Why Pinterest Is About To Become An Integral Part Of Most Strategies

Speaking at the Ignite Conference in London, Adele Cooper, UK Head of Pinterest was righting some misconceptions about Pinterest (owned partly by Rakuten) for the crowd. She was questioned by Forbes about the direction of Pinterest, the biggest challenges ahead and mobile measurement (a recent addition in the UK).

22 September 2016

Read more at forbes.com

What’s Up With Pinterest’s New Group Board Messages?

If you’ve been on Pinterest recently, you might have noticed something a little different about your account. You’re getting a lot more messages. Read on to find out why.

22 September 2016

Read more at business2community.com

Pinterest = Business | Start here:

Pin to Win Business! Grow traffic and attract new clients with a Pinterest Business page - A 9-page guide to help you decide if marketing on Pinterest makes sense for your business. Is Pinterest a wise investment of your time and money? Get started in 3 easy steps! Practical advice on how to create (or convert) a Pinterest Business account. Get ready for business - Pin like a Pro with 15 detailed practical tips & best practices. | BornToBeSocial.com - Pinterest Marketing & Consulting

Pinterest hires a head of engineering for its new Seattle office

Last month, Pinterest opened an engineering office in Seattle, and today it said it has hired its first head of engineering, Ruben Ortega, who was most recently the CTO of the Allen Institute for Artificial Intelligence and an engineering executive at Nordstrom and Google prior to that.

21 September 2016

Read more at techcrunch.com

Story Time. Pinterest wants to hear from its users!

"We’re looking far and wide for stories of how Pinners like you have used Pinterest in your everyday life. It starts with one question: What idea has Pinterest inspired you to try? It could be a recipe, a bathroom shelf, or a daring shade of lipstick..."

21 September 2016

Read more at blog.pinterest.com

Pinterest Is Using Machine Learning To Help You Find What You'll Pin Next

The social-sharing platform uses cutting-edge techniques to tailor recommendations to each user and boost engagement. "A lot of what I"m doing here is trying to shape what direction we go in approaching the discovery problem," says Pinterest's lead discovery science engineer Mohammad Shahangian. "We launch hundreds of experiments that actually make small changes to our algorithms [...]

18 September 2016

Read more at fastcompany.com

Pinterest Launches Promote Button in US

Pinterest wants businesses of all sizes to know that if they can spare nine seconds, they can create campaigns via its new Promote button.

16 September 2016

Read more at adweek.com

Pinterest diversity head: 'What we're doing is trying to benefit the entire workplace'

"Diversity has to be well-managed for it to be a benefit to creative potential, to problem-solving, to better performance," she says. Morgan balances both recruitment and retention to foster diversity at Pinterest, focusing on hiring more underrepresented minorities and women, especially in leadership roles.

15 September 2016

Read more at uk.businessinsider.com

Ahalogy Releases 2016 Pinterest Media Consumption Study

Download Ahalogy's latest annual media consumption study to find out more about consumer demographics, habits, and behaviors and unique insights on why, and how, they are increasingly replacing traditional media with content discovery platforms.

9 September 2016

Read more at ahalogy.com

Pinterest President: Value of Clicks to Mobile Sites Will Go Away

Ad Age spoke with Tim Kendall, president at Pinterest, about the company's plans for video and how it views mobile advertising. The interview has been lightly edited for clarity and length.

9 September 2016

Read more at adage.com

Pinterest brings on a new head of engineering who specializes in image search

Pinterest said it has hired Li Fan, the former head of image search at Google, as the company’s new head of engineering.The company’s former head of engineering, Michael Lopp, left mid-April earlier this year after joining the company in June 2014. Fan held senior engineering roles at Google for the past eight years or so, and prior to that was VP of search at Baidu.

7 September 2016

Read more at techcrunch.com

The Large Untapped Opportunity With Pinterest

On Pinterest, users only search for what they’re specifically interested in, and this provides advertisers with a high future intent audience to target with ads. This differentiates the social channel from others, potentially making it a better place to deliver targeted messages.

6 September 2016

Read more at adweek.com

How Visual Search Could Change SEO for E-Commerce

Keywords only take you so far when descriptors like “black dress shoes” apply to hundreds, if not thousands, of products. Enter visual search, which aims to change the way we find products online.

6 September 2016

Read more at searchenginejournal.com

Selfies, Instagram And Pinterest: How Do Museums Adapt?

A revolution in attitudes regarding social media is changing how we visit—and view—cultural exhibitions.

6 September 2016

Read more at europe.newsweek.com

Apple opens blog on third-party Siri integration, highlighting Pinterest, Vogue & more

In an unusual move, Apple has launched a blog promoting iOS 10's third-party app integration for Siri, initially focusing on the voice assistant's image-related search capabilities.

5 September 2016

Read more at appleinsider.com

Pinterest’s pitch to retailer advertisers: Our users are looking to buy

Pinterest is a ‘platform of intent’ where consumers are finding ideas for things to buy and do.Twenty months after Pinterest Inc. rolled out its first ads, the social network is making a pitch that it offers a unique set of tools and data that retail advertisers should be using.

2 September 2016

Read more at internetretailer.com

Pinterest = Business | Start here:

Pin to Win Business! Grow traffic and attract new clients with a Pinterest Business page - A 9-page guide to help you decide if marketing on Pinterest makes sense for your business. Is Pinterest a wise investment of your time and money? Get started in 3 easy steps! Practical advice on how to create (or convert) a Pinterest Business account. Get ready for business - Pin like a Pro with 15 detailed practical tips & best practices. | BornToBeSocial.com - Pinterest Marketing & Consulting

Pinterest Debuts Engagement Retargeting, Enhances Visitor Retargeting

Pinterest followed the ad-targeting features it introduced in June with new retargeting additions and improvements, announced Wednesday. The company announced the debut of engagement retargeting, improvements to visitor retargeting and the renaming of lookalikes to actalikes.

1 September 2016

Read more at adweek.com

The Curator’s Instinct for Pinterest: How Eric Kass Blew Up

Do you remember the cover art of the records that your father owned? How about the pattern on your grandmother’s linoleum floor? If you do, how useful are these things to your work today? To designing a social media graphic say, or growing your Pinterest following? Most likely you think they’re irrelevant.But these things are important to Eric Kass, a designer whose work has appeared in more than 55 design books and 30 gallery shows throughout his twenty year career.

1 September 2016

Read more at blog.tailwindapp.com

Pinterest Rolls Out 3 Big Retargeting Changes

Pinterest is introducing engagement retargeting to let you target users who have engaged with your pins, and adding a new tag for better retargeting. Here are the three big changes to Pinterest advertising the company has announced.

1 September  2016

Read more at searchenginejournal.com

Pinterest is shutting down Math Camp apps this month

When Pinterest acquired mobile app developer Math Camp in July, it was made clear that the company's apps were not long for the world. In an e-mail sent to users over the weekend, Math Camp revealed that at least two of its apps will be shutting down on August 30, according to a report from VentureBeat.

30 August 2016

Read more at vator.tv

Does Pinterest Have The Right Video Ad Strategy?

Pinterest is the latest social media giant to embrace video, but as it pins its fortunes on the format, can it succeed where others have failed?

29 August 2016

Read more at adexchanger.com

How buying Instapaper could help Pinterest become a media portal like Facebook

In buying Instapaper, Pinterest gets technology to replant publishers' content within its walled garden and more data on what content people like to consume.

25 August 2016

Read more at marketingland.com

Pinterest acquires Instapaper, which will live on as a separate app

Pinterest said today that it would be acquiring the team behind Instapaper, which will continue operating as a separate app. The Instapaper team will both work on the core Pinterest experience and updating Instapaper.

24 August 2016

Read more at techcrunch.com

Retailers see strong sales lifts from new customers on Pinterest

On Pinterest, people look for ideas to try in their real lives—and that means they're looking for things to buy, too!

24 August 2016

Read more at business.pinterest.com

The most popular Airbnb rentals on Pinterest

Whether you're gathering tips for an upcoming trip or looking for far-flung and exotic destinations, Pinterest can be an invaluable tool for travel planning. Airbnb has rounded up its 10 most saved rentals on Pinterest.

23 August 2016

Read more at usatoday.com

A step-by-step on how to get started with your Pinterest Advertiser Account.

23 August 2016

Watch on youtube.com

Pinterest now lets you opt out of ‘Picked for you’ pins

Pinterest today announced a few product updates. The biggest one is a way to roll back one of Pinterest’s recommendation tools — the “Picked for you” feature.

19 August 2016

Read more at venturebeat.com

Pinterest starts rolling out native video ads

Advertisers have plenty of options for running video ads — but they haven’t had a chance to run on one of the most engaging discovery-driven platforms on the Internet, Pinterest, quite yet.

17 August 2016

Read more at techcrunch.com

Pinterest Says It's Making a 'Bigger Bet on Video,' Debuts Promoted Videos

On Wednesday Pinterest introduced Promoted Video ads, allowing users to expand its existing, animated Cinematic Pins to access a full auto-play video with sound. Brands can display six Buyable Pins beneath each video as it plays.According to two different agency executives, Pinterest is offering the units for a minimum of $500,000, with CPMs -- or cost per thousand impressions -- ranging from $15 to $20.

18 August 2016

Read more at adage.com

What will everyone be wearing this fall? Pinterest already knows (and so can you)!

They’re wearing sundresses and sandals but dreaming of knitwear and knee boots: Already, people on Pinterest are planning their fall wardrobes, with 13.6 million of them saving Pins about fall outfits, and millions more on the lookout for fall fashion (11.7 million), fall looks (9.4 million), fall styles (8 million) and fall hair (6.6 million).

17 August 2016

Read more at business.pinterest.com

Inside Pinterest’s new Seattle hub: How the company is trying to stand out in a sea of engineering centers

Mukund Narasimhan is a well-traveled tech industry veteran, having worked as an engineer at places like Intel, Microsoft, Amazon, Facebook, and Google.Now he’s taking on a leadership role at Pinterest, heading up its new Seattle engineering office and helping the content-sharing company solve some of the toughest technology challenges he’s seen yet.

14 August 2016

Read more at geekwire.com

Pinterest Launches Auction-Based Pricing to Take on Google's Ad Business

Pinterest is out to prove that it's a performance-driven advertising platform that can compete head-to-head with Google.Starting today, advertisers will be able to bid on cost-per-impression through an auction—much like Google's Display Network—to set prices.

12 August 2016

Read more at adweek.com

Burberry becomes first luxury brand to personalise on Pinterest

Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new ‘Cat Lashes Mascara’ product.The personalisation works by asking visitors three questions. Their answers, along with their initials will be combined to create the personal Pinterest board.

11 August 2016

Read more at marketingweek.com

AdParlor Updates Ad Mockup Generator, Introduces First and Only Pinterest Ad Preview Tool

AdParlor, today released an update to its highly-popular Ad Mockup Generator, which is used by more than 10,000 marketers every month to download high-quality mockups of ad units across the leading social platforms.The update introduces more than 20 new features, including the first-ever mockup tool for Pinterest ads.

11 August 2016

Read more at finance.yahoo.com

Pinterest opens engineering office in Seattle, plans to hire 30 people within one year

Tech companies like Facebook, Google, Apple, Twitter, Uber, Lyft, Salesforce, and many more all have engineering offices in the Seattle region.Now Pinterest is joining the party.

10 August 2016

Read more at geekwire.com

Pinterest goes global - Fast Company's Updates From Their Most Innovative Companies

For the first time since Pinterest launched in 2010, a majority of its more than 100 million users are based outside of the United States. That shift in audience is the catalyst for a wave of innovations from the social network, which its head of product Jack Chou says are crucial as it breaks out internationally [...]

9 August 2016

Read more at fastcompany.com

Pinterest starts expanding its visual search tools to video

Video has generally been available — and is often shared — on Pinterest, but it hasn’t quite received the same treatment that the company’s traditional content has seen.Over the next few months, however, that will be changing. Pinterest is starting to test ways to get video running directly on its services, including building a native video player.

4 August 2016

Read more at techcrunch.com

New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study)

Pinterest and Oracle Data Cloud released the latest installment in their analysis of campaigns using Promoted Pins.

3 August 2016

Read more at adweek.com

Trend report: What’s popular on Pinterest this month

Stylish gender-neutral nurseries. The days of pastel pink and powder blue baby rooms are behind us. With a 53% spike in gender neutral nursery ideas on Pinterest, parents-to-be are decorating with a quieter palette of creams, grays and browns suitable for a boy or a girl. And neutral doesn’t mean boring. Popular ideas include modern geometric patterns and adventure themes with maps, teepees and canoes.

31 July 2016

Read more at blog.pinterest.com

The peony makes a comeback as best-selling summer flower following Pinterest popularity

For years the humble peony has graced the herbaceous borders and table-top vases of horticulturalists of a certain age.But now the brightly coloured bloom has been crowned the nation’s best-selling summer flower, after its photogenic appearance led to it becoming an unlikely star of social media.

29 July 2016

Read more at www.telegraph.co.uk

Inside Pinterest’s effort to woo fashion brands

In an effort to highlight its e-commerce efforts, Pinterest brought its online trend boards to life, transferring style tips from the screen to the shelf at a popup event in New York yesterday.

28 July 2016

Read more at www.glossy.co

Pinterest Steals Away One of Snapchat's Advertising Gurus

His hiring is part of a broader push by the company to make money. Pinterest announced on Wednesday that Gunnard Johnson is joining the company as head of measurement science and insights. He will head a newly formed team of 12 employees focused on improving Pinterest's tools for analyzing its users and the impact of its advertisers' spending.

27 July 2016

Read more at fortune.com

Driving Engagement and Monetization Harmony: Q&A with Pinterest President Tim Kendall

Tim Kendall joined Pinterest in 2012, where he led the product team before becoming the company's president with global responsibilities over revenue, partner marketing, partner products, operations, and commerce. Few people can match his experience, or better understand what it takes to build the next big Internet platform.

26 July 2016

Read more at www.linkedin.com

62% of people on Pinterest say they use it to help them plan their travels

Summer’s here—time to break out the bathing suits and plan that exotic vacation. 62% of people on Pinterest say they use the platform to help them plan their travels, so it’s no surprise that travel is one of our top 10 categories with 780 million Pins saved by 16 million people on Pinterest this last year alone.

25 July 2016

Read more at business.pinterest.com

Pinterest’s commerce head explains how A.I. and machine learning will transform shopping

His hiring is part of a broader push by the company to make money. Pinterest announced on Wednesday that Gunnard Johnson is joining the company as head of measurement science and insights. He will head a newly formed team of 12 employees focused on improving Pinterest's tools for analyzing its users and the impact of its advertisers' spending.

21 July 2016

Read more at venturebeat.com

Pinterest acquires the team behind Highlight and Shorts

Pinterest today said it was acquiring the team behind Math Camp, the creators of Highlight, and will be sunsetting its applications Roll and Shorts in the next few weeks.

18 July 2016

Read more at techcrunch.com

Social's Next Evolution? Pinterest Begins to Monetize Users' Searches

Pinterest users conduct 2 billion searches every month to find things to buy or do. Now the company is starting to monetize that activity. In June 2016, Pinterest said it would start actively selling search advertising for the first time. Jon Kaplan, head of global sales at Pinterest and a former Google executive, spoke to eMarketer about why search is an important part of Pinterest and how big search can be as a part of its revenue.

18 July 2016

Read more at www.emarketer.com

From new formats to pinpoint targeting – inside Pinterest’s plans to crack advertising in the UK

Pinterest is upping its game in the UK as it positions itself amongst advertising as not simply a channel for branding, but one that can - and should - be considered for direct response activity.

13 July 2016

Read more at thedrum.com

Get Pinterest's 2016 beauty trend report

It's summertime and people on Pinterest are saving ideas for what to wear and how to style themselves during warm, muggy nights.That's because Pinterest is the largest beauty platform in the world, with more than 38.5 million unique viewers of hair and beauty content. People are looking to experts for everything from the latest products to try, to tips and tutorials for everyday looks and special occasions.

12 July 2016

Read more at business.pinterest.com

Data proves the purchase-driving power of Pinterest

While Facebook, Google and Snapchat vie for video ad sales and live broadcasting of events, Pinterest has quietly continued to innovate its product and advertising products toward moving consumers down the purchase funnel and into a transaction. New data from the annual Mary Meeker KPCB Internet Trends Report suggests that Pinterest is the social platform for shopping.

8 July 2016

Read more at ahalogy.com

Pinterest Updates Strategy, Looks to Scale Search and Audience Based Buying

Pinterest will focus on expanding its keyword search and audience based buying offerings as it seeks to scale its ad business ahead of a much anticipated IPO.

7 July 2016

Read more at adage.com

How Pinterest’s new features are encouraging users to shop

It is a platform best-known for providing inspiration, but Pinterest is now offering its 100m monthly users even more opportunities to buy online.

6 July 2016

Read more at econsultancy.com

You Probably Underestimate Pinterest's Potential

As Pinterest continues to focus on increasing monetization, tech investors would do well to realize it might be the next most powerful digital advertising business.

3 July 2016

Read more at fool.com

Is Pinterest The Most Underutilized Tool In Social Media?

If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed.And they all begin and end with the word: “Facebook.”

1 July 2016

Read more at business2community.com

Pinterest's New Feature Is a Huge Breakthrough for E-Commerce

The $11 billion startup has a new batch of tools for users, all of which are designed to get them to shop more.

30 June 2016

Read more at inc.com

Pinterest is soon launching a way to search for products with your smartphone camera

Pinterest today has a new tool for finding things that you might want to buy — and they’ll be things you see in the real world.

29 June 2016

Read more at techcrunch.com

Pinterest Will Let You Snap Photos To Find Real-Life Products Online

Pinterest will soon let users snap smartphone photos to shop for items online.Pinterest announced its new “camera search” tool and a suite of new shopping tools at Pinterest’s San Francisco, Calif. headquarters on Tuesday.

28 June 2016

Read more at forbes.com

Trend report: What’s popular on Pinterest this month

United States of Burgers - Burgers and booze mean different things to different people depending on where you live.The west coast is the fresh coast loading up on veggies and non-beef meats like the popular chicken and avocado burger (+50%). Californians in particular are tequila freaks. Who wouldn't be after a grapefruit Paloma (+15%)?

28 June 2016

Read more at blog.pinterest.com

Check out Pinterest’s gorgeous, sophisticated new office

Pinterest is growing up.The six-year-old startup recently moved into a giant new office in San Francisco that feels much sleeker and more sophisticated than its old digs.

27 June 2016

Read more at uk.businessinsider.com

Pinterest acquihires the team behind influencer-driven curated shopping app tote

Pinterest today said it was acquiring the team behind tote, a shopping app that highlights products suggested by fashion influencers and friends.

23 June 2016

Read more at techcrunch.com

Introducing Audience Targeting on Pinterest

Did you know: images that contain multiple dominant colors (red, yellow, blue) get over 3% more repins than images with just one dominant color? Pinterest has joined the ranks of Twitter and Facebook [...]

22 June 2016

Read more at business2community.com

Is Pinterest Really Worth More Than Twitter?

As Pinterest seeks to establish itself as a genuine social media challenger to Facebook and Twitter, can its $11 billion valuation hold water?

20 June 2016

Read more at fool.com

Dezeen teams up with the Tate Modern to create Pinterest board full of architectural details

Dezeen has teamed up with Tate Modern to curate a new Pinterest board dedicated to stunning photography of architectural details in celebration of the London gallery's new extension by Herzog & de Meuron.

20 June 2016

Read more at dezeen.com

You Now Have 3 New Ways to Target Pinterest Users

Pinterest advertising is about to get some much-needed targeting options: Customer List Targeting, Visitor Retargeting, and Lookalike Targeting.

17 June 2016

Read more at searchenginejournal.com

Pinterest Now Seeing 2 Billion Searches Per Month – How Pinterest Search Works

Pinterest sees itself as ‘a catalog of ideas’. The visual app, which is putting big bets on its eCommerce capabilities, has surged ahead of other social platforms in terms of purchase intent and shopping potential

17 June 2016

Read more at socialmediatoday.com

Pinterest Takes a Page From Facebook's Playbook and Steps Up Its Ad-Targeting Game

Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily used Pinterest's own data to target ads based on someone's interests, location or type of device.

16 June 2016

Read more at adweek.com

Pinterest Takes a Page From Facebook's Playbook and Steps Up Its Ad-Targeting Game

Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily used Pinterest's own data to target ads based on someone's interests, location or type of device.

16 June 2016

Read more at adweek.com

Pinterest acqui-hires team behind smart keyboard app Fleksy

Pinterest announced today that it has acquired the team behind the smart keyboard app Fleksy. The visual search engine company is not picking up the technology. The app itself will remain operational “for the foreseeable future,” but app updates will be “minimal.”

16 June 2016

Read more at venturebeat.com

Pinterest chief Ben Silbermann: ‘we’re not a social network’

The visual platform's co-founder on avoiding snark, policing its content – and how it would like to make more pins buyable.

14 June 2016

Read more at theguardian.com

What Pinterest learned in two years working on its search engine

About two years ago, Pinterest launched a different flavor of search engine called Guided Search. Instead of relying on deep data on the user, it would create a network of related topics that users can dive deep into. The idea being that a search like "iPhone" would net additional categories, like "design," "hardware" and such.Now Guided Search is about two years old, and the company says it serves around 2 billion searches per month.

13 June 2016

Read more at techcrunch.com

Pinterest President Tim Kendall on disrupting content and commerce

"We can do for discovery what Google did for search — most discovery still happens offline," said Pinterest President Tim Kendall. "Pinterest is a handcrafted catalog of ideas to browse and look at. We're trying to make it easy to do what you do offline all the time. You browse a department store, walk down Main Street. You may not know what you're looking for. And some of the best things are things you're not looking for.""With Pinterest, that can happen," he added.

9 June 2016

Read more at cnbc.com

Pinterest is blowing away Facebook, Instagram, and Snapchat in one important area

Facebook, Instagram, and Snapchat are some of the largest social media platforms in the world. But when it comes to online shoppers, they're no match to Pinterest.

9 June 2016

Read more at businessinsider.com

This incredible new Pinterest feature could change online shopping forever

This new Pinterest tool is great for shopping, and it'll save you a ton of time and money.

9 June 2016

Read more at techinsider.io

Oracle Data Cloud’s study proves Promoted Pins drive in-store sales

Pinterest today announced it is working with Oracle Corp.'s Oracle Data Cloud to measure how it's promoted pin ads impact offline sales. The study also found that 40% of Pinterest users earn more than $100,000 each and, compared with the national average, consumer packaged goods brands are three times more likely to reach existing customers on Pinterest than elsewhere online.

7 June 2016

Read more at business.pinterest.com

Interactive Pinterest pins let shoppers in Brazil bring offline items online

Pinterest is testing real-life Pins that let shoppers save in-store items to their virtual boards.The physical Pins are currently undergoing trials in Brazil in conjunction with the country’s biggest design furniture retailer, Tok&Stok.

5 June 2016

Read more at digitaltrends.com

Pinterest Renames 'Pin It' Button As 'Save' In Push For Global Growth

Pinterest has renamed its “Pin it” button as “Save” as the online catalogue focuses on international expansion and making the site more intuitive to new users, the company announced Thursday.

3 June 2016

Read more at forbes.com

Pinterest and Tok&Stok to bring Pin button into the real world

DM9DDB has created an innovative action for furniture store Tok&Stok that combines "in store" and online experiences. In partnership with Pinterest, Tok&Stok has brought the "Pin" button into real world, turning Tok&Stok an enormous Pinterest bulletin board.

1 June 2016

Read more at prnewswire.com

Pinterest Renames 'Pin It' Button As 'Save' In Push For Global Growth

Pinterest has renamed its “Pin it” button as “Save” as the online catalogue focuses on international expansion and making the site more intuitive to new users, the company announced Thursday.

3 June 2016

Read more at forbes.com

What marketers need to know about advertising on Pinterest and Instagram

The launch of promoted posts and pins on Instagram and Pinterest has seen an explosion of interest from marketers. These platforms therefore offer a great opportunity for engagement with a hard-to-reach younger demographic. However, too many advertisers are approaching these image-led networks as very similar propositions. In fact, they are different on a fundamental level, which brands need to be aware of to use them effectively.

2 June 2016

Read more at thedrum.com

Pinterest’s Looking to Take Product Discovery to Next Level with New Search Functionality

Late last year, Pinterest rolled out a new search function which enables users to search by content within an image. And now, as part of their ongoing efforts to convert the platform into a major eCommerce and online shopping destination, Pinterest's looking to advance the feature in order to make it easier to use and a more natural element in the on-platform search process.

1 June 2016

Read more at socialmediatoday.com

How JCPenney And Pinterest Are Trying To Update The Humble Shopping Mall

Traffic in malls has significantly lowered since the rise of the digital age, and brick-and-mortar marketers must learn to work with the digital if they want to stand out. Using Pinterest, JCPenney is showcasing products and styles inside their mall-based stores.

29 May 2016

Read more at psfk.com

These Are the Top 10 Travel Destinations, According to Pinterest

Whether you travel solo or make it work with a travel buddy, these spots will satisfy that wanderlust and bring adventure, culture and a whole lot more.

25 May 2016

Read more at brit.co

5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Today, it boasts over 100 million monthly active users, predominantly women. Virtual scrapbooking has transformed a decades-old DIY “cut-and-paste” craft into a communal experience.But where do brands fit into this ecosystem?

24 May 2016

Read more at skyword.com

How Google, Pinterest, And Others Use Internships To Push Their Diversity Initiatives

Starting before they even hit the full-time workforce, interns are playing a valuable role at changing the ratio at tech companies.

23 May 2016

Read more at fastcompany.com

The Unexpected Beauty Trend French Girls Love

Our obsession with French beauty does not go undocumented. A quick look at our Pinterest feeds shows an endless stream of rumpled waves, red lips, bushy brows, and clean, glowing skin. (And, of course, tons of French beauty products.) But have you ever stopped to think about what French girls are putting on their Pinterest boards? Well, it may not be what you think.

22 May 2016

Read more at refinery29.com

This is Pinterest's first ever TV ad

Pinterest aired its first ever TV ad on Monday.The spot ran on Channel 4, the UK TV commercial broadcaster.Created by ad agency Stinkdigital and brokered by media agency MediaCom, the commercial forms part of a seven-month campaign that will pick up lines from the shows the ads ais around in the creative. It has hundreds of different pieces of creative lined up.

19 May 2016

Read more at uk.businessinsider.com

Pinterest to launch first TV ad on Channel 4 tonight

Pinterest's first UK TV ad airs tonight as it begins a seven-month campaign on Channel 4 with 10-second contextual spots tied around specific programmes.

17 May 2016

Read more at campaignlive.co.uk

Pinterest Shows U.K. Viewers How to Use It With Channel 4 TV Spots

Pinterest has launched its first ever TV ads in the U.K., with a campaign of contextual ads developed in collaboration with broadcaster Channel 4.

17 May 2016

Read more at creativity-online.com

What You Need To Know About Pinterest’s Activity Changes

Have you noticed anything weird with your Pinterest account lately? No descriptions? Pins that suddenly have 1,000s of repins? You’re not alone and don’t worry – there isn’t anything wrong with your account. Pinterest is just rolling out some new changes.

17 May 2016

Read more at business2community.com

Pinterest just brought back a big way for its users to make money

Pinterest is bringing back the top way that its users make money from the site.Last year, the company banned affiliate links, which gave Pinners a cut of the sale when other users bought one of the products that they had posted.

12  May 2016

Read more at uk.businessinsider.com

Pinterest Adds Former Amazon Exec And First Female Director To Its Board

Former Amazon executive Michelle Wilson has joined Pinterest’s board of directors, the startup said on Wednesday. Wilson is the first woman to join the company’s board and its first independent director.

12 May 2016

Read more at forbes.com

Pinterest’s browser button is now asking some users to ‘Save,’ not ‘Pin it’

Pinterest, that web and mobile app for saving and sharing Pins of images, videos, articles, and other content, has made a small but telling change to one part of its button. This update is showing up for some users on desktop browsers like Chrome, Firefox, and Safari. The button has historically appeared with the words “Pin it” in the top left corner of images that people can save to their boards, but in recent weeks that term has been replaced by the more generic “Save” for some users.

10 May 2016

Read more at venturebeat.com

Full interview: Pinterest execs on fish pins, global use

More than half of Pinterest's 100 million active users are located outside of the U.S. "One of the reasons it's so important for us to grow Pinterest all over the world is that catalog of ideas we're building is only as good as the diversity of ideas inside of it," said Ben Silbermann, CEO of Pinterest. "We want that service to work for everyone."

5 May 2016

Read more at marketplace.org

How to Optimize Pinterest for Business

Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits.

5 May 2016

Read more at adweek.com

The Lead Designer Of Xbox Heads To Pinterest

Xbox head of design August de los Reyes is headed to Pinterest. De los Reyes helped Microsoft radically rethink its approach to design. The leap to Pinterest—where he will take the role of design manager—is a surprising career move for a designer who, as we described in a profile earlier this year, has an "almost-spiritual attachment to video games."

5 Mary 2016

Read more at fastcodesign.com

Pinterest confirms 'acqhire' of mobile advertising startup URX

Pinterest has hired about 15 people from now-defunct mobile advertising startup URX, including its co-founder and CEO, the company announced today. The move confirms Recode‘s report from last month that Pinterest was in talks to hire staff from the startup, which was struggling to survive. Pinterest is not buying URX technology or other assets in the deal.

5 May 2016

Read more at recode.net

Pinterest CEO Ben Silbermann Wants To Build The Ultimate Personalized Catalog

What if you could have a personalized catalog of items and ideas, curated by those you trust and designed to help you navigate daily life? It might help you find the right pair of shoes, or learn more about raising a family or plan a backpacking trip through Southeast Asia. It might spark your own creativity and help you more deeply understand yourself.That, in short, is Ben Silbermann’s vision for Pinterest

5 May 2016

Read more at forbes.com

Millward Brown Digital and Pinterest Partner to Provide Platform Measurement

Millward Brown Digital and Pinterest today announced a partnership offering US advertisers the ability to measure the impact of their Pinterest campaigns on brand metrics including awareness, favorability, and purchase intent. The partnership marks an important advancement for advertisers who, for the first time, can realize the full value of brand advertising across the Pinterest platform.

3 May 2016

Read more at businesswire.com

Pinterest Pushes Promoted Pin As Brand Marketing Assets

Pinterest has enlisted Millward Brown Digital to help show marketers the real power of its Pin-based network. WPP’s marketing research unit has produced Pinterest-specific data for years, but this makes the partnership official.Per the deal, “We can now provide comprehensive and actionable audience level insights,” said Jon Kaplan, Global Head of Sales at Pinterest.

3 May 2016

Read more at mediapost.com

Pinterest's Head of Engineering Michael Lopp Departs

After two years of leading Pinterest’s engineering team, Michael Lopp has left the company.A person familiar with the matter told FORBES of the move, which was confirmed by Pinterest.

3 May 2016

Read more at forbes.com

Pinterest Verticalizes; The New York Times Presents VR Opportunities

Pinterest has reversed a decision from late last year, when it suspended sales support and consultation to brands outside its core retail and CPG verticals. Jack Marshall of The Wall Street Journal reports Pinterest is “now in the early stages of verticalizing our sales organization,” per its recently added sales chief, Jon Kaplan.

3 May 2016

Read more at adexchanger.com

Pinterest Chooses UK For First Ad Campaign

Image bookmarking platform Pinterest is to unveil its first ever advertising campaign in the UK next month.

2 May 2016

Read more at research-live.com

10 tips for successful Pinterest advertising

How do you pin to win? Columnist Brad O'Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the curve.

2 May 2016

Read more at marketingland.com

Pinterest Crosses Key Milestone In Quest To Be a Truly Global Business

International users are now the majority on the online image pinning board.Pinterest, the online bulletin board for images of fashion, food, and furniture, took a while to start making money. It took and even longer to build a truly international business.On Thursday, Pinterest revealed that more than half of its users are from outside the U.S., signaling a major step in the company’s transformation into a major Internet player.

29 April 2016

Read more at fortune.com

Pinterest founder dismisses speculation firm will go public

The co-founder of Pinterest has dismissed speculation the firm is gearing up to go public as the US technology giant unveiled plans to boost overseas earnings.Pinterest chief creative officer Evan Sharp said remaining private gives the firm more room to innovate because it does not have to meet the short-term financial targets that comes with an initial public offering (IPO).

29 April 2016

Read more at dailymail.co.uk

Pinterest Acquires 'Curator,' Snags New Design Lead

Pinterest has acquired design app Curator and hired its founder Daniel Nordh as the digital catalog’s lead product designer.Pinterest announced the acquisition and Nordh’s new role in a blog post on Thursday.

25 April 2016

Read more at forbes.com

The CEO of $11 billion Pinterest reveals his thoughts on going public, crazy private markets, and advice for founders who don't want to fail

The road to generating real revenue has been bumpy, with some turnover on Pinterest's executive team and once hot advertiser interest that has seemed to turn lukewarm.But the company reportedly generated more than $100 million in 2015, as much as five times the increase from the year before, and IPO rumors have begun to swirl.In early April, BI swung by Pinterest's headquarters in San Francisco and asked Silbermann about the company's growth and future plans, and for general startup advice.

25 April 2016

Read more at uk.businessinsider.com

Why Should Retailers Use Pinterest? A Look at How this Social Media Can Be Used in the Retail Industry

Finding the right social media platform for your business can be difficult at times with all the possibilities. By digging deep into your goals and business model you should be able to find what works! If you are in the retail industry then the popular social media platform Pinterest may be right for you.

22 April 2016

Read more at business2community.com

Gilt co-founder launches app to enable shopping via Pinterest, Instagram and Facebook

Project September, a fashion marketplace, is the first ‘immersive, visual shopping experience’, says the company led by Gilt Groupe’s founding Chief Executive Officer Alexis Maybank. The app allows a connection between fashion and design influencers, their audiences and their preferred brands. With this app, consumers can bridge the gap between social browsing and online shopping by tapping an image to instantly make a purchase.

19 April 2016

Read more at tech.firstpost.com

Why Pinterest let its employees stop working for two days to teach each other their secret skills

Earlier this week, more than 700 Pinterest employees came together from all around the world for a two-day celebration of each other's talents. Dubbed Knit Con, the internal conference included employee-led sessions on a wide range of topics — think sitcom writing, intersectional feminism, cheese plating, and workout hacks — as well as talks by luminaries like Momofuku founder David Chang, Apple's Lisa Jackson, and Adam Steltzner, a NASA engineer who worked on the "Curiosity" Mars rover.

17 April 2016

Read more at uk.businessinsider.com

Pinterest Reinvents Itself to Prove It’s Really Worth Billions

IT’S A WEEK before Pinterest will announce its biggest engineering and design overhaul ever, and Ben Silbermann is really excited. Well, excited in a Ben Silbermann kind of way. He is, after all, an introverted, product-minded CEO. His voice has only one volume: fairly low. “This is me excited, Jessi,” he says. “This is my high energy.”

19 April 2016

Read more at wired.com

4 Often Overlooked Tips for eCommerce Marketing on Pinterest

It’s not just what you pin, it’s how you pin.Social media is a fantastic way to grow eCommerce traffic. Using Pinterest for eCommerce marketing requires more than simple marketing savvy because Pinterest, like other platforms, has its own internal rhythm and logic that make some pins more successful than others.

17 April 2016

Read more at yotpo.com

Amobee among the First to Receive Pinterest Marketing Developer Partner Status in the UK

Amobee, a major provider of marketing technology globally, has announced that it has joined Pinterest Marketing Developer Partner (MDP) program. As a result of the development, Amobee has become one of the first to receive the MDP status.

15 April 2016

Read more at martechadvisor.com

Asos hints at buy button trials on Instagram and Pinterest

Asked during an analyst call on the company’s six month results whether he saw Pinterest, Facebook Messenger or Instagram as an ecommerce threat, CEO Nick Beighton said the retailer was trialling buy buttons "with several" of the companies. He wouldn’t confirm which.

15 April 2016

Read more at campaignlive.co.uk

Pinterest to launch marketing developer partners scheme in UK

Pinterest will be working with 4C, Adaptly, Amobee and Brand Networks in the UK as it expands its marketing developer partners scheme following the launch of UK Promoted Pins last week.

14 April 2016

Read more at campaignlive.co.uk

Is that Begonia or Dishy Coral?

Sherwin-Williams matches Pinterest colors to paints

So you’re cruising through home decor pins on Pinterest and are struck by a particularly lovely wall color. You’re not sure if it’s Soft Apricot, Windswept Canyon or Delicious Melon. Don’t worry, Sherwin-Williams has your back (or, rather, wall). The paint company has integrated its color identification app ColorSnap with Pinterest, allowing users to match their favorite pins to paint colors.

14 April 2016

Read more at digiday.com

“I had so many advantages, and I barely made it”: Pinterest engineer on Silicon Valley sexism

Even though I was completely immersed in tech culture, I had trouble envisioning a career in software engineering for myself. The issue wasn’t a lack of interest or ability. It was that the sexism I encountered, both in school and in the workplace, had me convinced that I wasn’t just good enough to make it in tech.

13 April 2016

Read more at qz.com

The Pinner Journey: Mapping The Path To Purchase

Did you know 87% of Pinners reported that Pinterest helped them decide what to purchase (Millward Brown)? Which is what makes Pinterest such an attractive platform for marketers. It has the unique ability to influence future purchases.This may explain why Pinterest saw such tremendous gains with advertisers in 2015.

12 April 2016

Read more at ppchero.com

Pinterest Wins Fans In Academia, Helping Users Analyze Tough Novels

Ask people in academia what they think of social media, and you’re likely to hear laments about the rotting of students’ minds. An epidemic of hasty posting, sharing and up-voting creates the risk that no one wants to think anymore. But Hampshire College assistant professor Alicia E. Ellis has come up with an ingenious way of using Pinterest — yes, Pinterest! — to help her students analyze challenging novels, poems and essays.

12 April 2016

Read more at forbes.com

5 Things Marketers Want to See in Pinterest's Data-Heavy Advertising Business

Pinterest is playing the long game when it comes to working with brands. Since launching in 2010, the platform's collected a trove of data on the products people search for and when they search for them. And it's used that data to slowly roll out an advertising business model that while still young, is getting brands' attention. Can too much e-commerce hurt the platform?

11 April 2016

Read more at adweek.com

Pinterest opens up Promoted Pins for UK advertisers, with John Lewis and Made.com among launch partners

Pinterest's Promoted Pins ad format has landed in the UK, with brands like John Lewis, Made.com, B&Q and Tesco announced as early launch partners.

7 April 2016

Read more at thedrum.com

Why Pinterest forces you off its mobile site and into its app

Ever had services like Yelp and Pinterest mercilessly boot you off their mobile site and force you to download a native app whether you want it or not?Pinterest’s product lead for growth, Casey Winters, can tell you why that happens

7 April 2016

Read more at venturebeat.com

Pinterest in Talks to Buy -- Or 'Acqhire' -- Deep Linking Startup URX

Pinterest is in talks to bring on staff from mobile startup URX, according to three sources familiar with the deal.

7 April 2016

Read more at recode.net

Here's how Pinterest is pitching advertisers

Pinterest’s pitch to brands is getting more sophisticated, with targeting tools, fancier ads, and more robust e-commerce tie-ins. A pitch deck obtained by Digiday shows that the social media site, where people digitally scrapbook their IRL aspirations, is going after big-money brands with a full suite of ad offerings.

6 April 2016

Read more at digiday.com

Pinterest is Upgrading Its Ad Platform to Cater to Brands’ Concerns

Business Insider reports that the company will now be offering new ad formats as it hopes to grow into a sophisticated and all-encompassing ad platform. The enhanced ad platform will feature digital couponing, sales and coupons that can be tacked onto a Pinterest ad.

6 April 2016

Read more at business.transworld.net

Why Online Sellers May Be Interested in Pinterest How-to Pins

What if you could attract shoppers and show off your expertise by creating how-to pins on Pinterest? Learn more about this new feature and why you may have to wait before you can create them yourself.

5 April 2016

Read more at ecommercebytes.com

Pinterest Gets Its First President as It Eyes International Revenue

Monetization chief Tim Kendall will now head the push for international revenue.Online pin board Pinterest has promoted Tim Kendall to the newly created position of president, the company said on Wednesday.

31 March 2016

Read more at fortune.com

Pinterest debuts step-by-step How-to Pins from 25+ brands to help keep users around longer

Today, Pinterest unveiled a new kind of dynamic Rich Pin called a How-to Pin, which provides step-by-step instructions for cooking, crafting, grooming and other activities shown off in the Pin. The How-to’s can be seen, followed and shared without ever leaving Pinterest.

30 March 2016

Read more at techcrunch.com

How Pinterest Will Create More Value for Advertisers

Pinterest is expanding its self-serve advertising feature to allow advertisers to place ads without any help from advertising sales representatives.

29 March 2016

Read more at marketrealist.com

Pinterest's Scroll-Activated Video Ads Are Paying Off for L'Oréal and Hershey's

One year after rolling out Cinematic Pins, Pinterest says its animated video ads are getting users' attention as they scroll through their feeds.The social network is releasing new data from case studies with L'Oréal and Reese's comparing Promoted Pins with cinematic ads that may be the first steps toward building out a video ad business.

24 March 2016

Read more at adweek.com

The Grommet Delivers a 45x Lift in Pinterest Revenue

For The Grommet, Promoted Pins are a gateway to discovery, traffic and Pinterest revenue. Learn how to solidify your Pinterest program too.

25 March 2016

Read more at curalate.com

Pinterest Ad Biz Soars

Pinterest’s monetization efforts may be doing even better than it claims.In fact, the image-based social network reportedly expects to rake in $3 billion in revenue in 2018.If accurate, that would be dramatically higher than the roughly $100 million in revenue Pinterest reportedly took in last year.

24 March 2016

Read more at mediapost.com

Report: Video ads are coming to Pinterest

Your Pinterest experience is about to get richer and more interactive — with video ads, that is. Video ads have been a consideration for the company for almost a year, with the launch of Cinematic Pins in May of 2015. Digiday reports that a small group of users are being given the ability to test video ads on the image-sharing platform. The company is also testing the video ad product internally.

21 March 2016

Read more at marketingland.com

How Stitch Fix's happy relationship with Pinterest helps customers

Stitch Fix, the online personal shopping service, has found a social media ally in Pinterest.

17 March 2016

Read more at digiday.com

Pinterest Ads Manager: How to Promote Your Pins Using Pinterest’s New Advertising Tools

Pinterest has released a new set of advertising tools for small and medium sized businesses.These tools give businesses new ways to promote their content and advertise on Pinterest.

16 March 2016

Read more at business2community.com

2016 Pinterest Trends – What’s Next This Year?

Does Pinterest still matter? Once it was the dominant visual social media network. But now Instagram and a host of trendier platforms, like Periscope and Snapchat, have solidly dethroned Pinterest’s claim as the visual network du jour.But don’t count it out of your social media strategy just yet.

15 March 2016

Read more at smallbiztrends.com

New York Times Tries Boosting Its Social Media Influence by Buying HelloSociety

The paper of record buys an early mover in the "Pinfluencer" world.

14 March 2016

Read more at recode.net

7 Ways to Mine Pinterest for Even More Interesting Pins

When it comes to searching for ideas and inspiration in a variety of categories, Pinterest can often be far better than Google. In addition to being a great tool for promoting your brand or website, there are many creative uses for Pinterest, and it’s also a great visual search engine. With a few tips and tricks, you can really make the most out of all the content the social network has to offer.

11 March 2016

Read more at makeuseof.com

Pinterest opens up its ads manager tools to smaller and medium-sized businesses

Pinterest today is releasing a set of new advertising management tools that were previously unavailable for smaller businesses as its portfolio of advertising products — and revenue potential — continues to grow.

9 March 2016

Read more at techcrunch.com

Pinterest Marketing In 10 Minutes A Day

Pinterest is, even now, a fairly well-kept secret in the marketing world. That means the people who use it well are even more likely to stand out from the competition.You might be worried that getting started with Pinterest is a huge time commitment, but that's really not the case. You can get a world-class Pinterest campaign off the ground in just 10 minutes a day, five days a week. That's under an hour a week! Here's how to do it.

8 March 2016

Read more at searchenginepeople.com

Spring’s “it” skirt and more ankle-baring trends

Hem lines are creeping up this season—maxi skirts are turning midi and wider pant legs are gaining ground. The modern mom jean and 70’s-inspired flares now rival the once ubiquitous skinny. Trends are colliding this spring and here’s how it’s shaking out on Pinterest:

7 March 2016

Read more at blog.pinterest.com

Pinterest Founders Are Among The World's Youngest New Billionaires

While growing up in Iowa, Ben Silbermann kept a collection of dried insects pinned to cardboard. That common childhood hobby paved the way to an exceptional fate. Six years after launching Pinterest, a website for virtual collectors, along with Evan Sharp, the 33-year-old cofounders are the latest tech wunderkinds to earn spots on the Forbes Billionaires List.

2 March 2016

Read more at forbes.com

How to Find the Best Street Style on Pinterest

This week, as fashion editors and buyers jet off to Paris, we’ve hit the refresh button on our street style Pinterest board and rounded up 11 others to inspire, whether you’re keeping up with the latest trends or scouting for your next big purchase.

1 March 2016

Read more at vogue.com

Is Pinterest Really a Social Network 'for Women?'

The Verge’s Lauren Goode, Re/code’s Kurt Wagner and special guest Tracy Chou, a software engineer at Pinterest, answered all these questions and more on the latest episode of Too Embarrassed to Ask.

29 February 2016

Read more at recode.net

Pinterest adds movie and recipe data to pins in time for the Oscars

If you’re one of the millions of Pinners on Pinterest who like to try out new recipes or figure out what’s for dinner through food boards and Pins, you’re probably familiar with how difficult it can be to track down the recipes to actually make the food listed on the Pins. Fortunately, in a recent update, and right in time for planning big 2016 Oscars parties, Pinterest has added rich data to its recipe and movie pins, to make preparing the recipes and deciding which movies to watch, much easier.

25 February 2016

Read more at digitaltrends.com

Pinterest Adds Movie, Recipe Data to Billions of Pins

Pinterest announced Tuesday the addition of movie and recipe rich data to billions of Pins.

24 February 2016

Read more at adweek.com

Get That Life: How I Became the Head of Diversity at Pinterest

Working on diversity in the workplace, says Candice Morgan, will impact the broader culture of how work gets done.

16 February 2016

Read more at cosmopolitan.com

London's best house extensions feature on Dezeen's new Pinterest board

Residential extensions in London have been popular with our readers recently, following this year's Don't Move Improve! awards. Visit our new Pinterest board for a selection of the best, including a sunken glass box, a yellow-framed"shopfront" and a black timber structure featuring a walkway for cats.

15 February 2016

Read more at dezeen.com

Take the guesswork out of gifting this Valentine’s Day and shop on Pinterest

Take the guesswork out of gifting this Valentine’s Day and shop on Pinterest. Without ever leaving the app, tap to buy products from exclusive collections hand-curated by our in-house, trend-chasing style editors.

12 February 2016

Read more at blog.pinterest.com

Pinterest Produces Amazing Diversity Results … Using Proactive Targeted Referrals

By focusing on one type of diversity referral program, within six weeks a firm can dramatically turn around its diversity recruiting … to the point of, for engineering jobs, “a 55-fold increase in the percentage of candidates from underrepresented ethnic backgrounds” and a “24 percent increase in women applicants.”Well, these dramatic results were recently achieved at the Internet firm Pinterest using a program that anyone can copy.

9 February 2016

Read more at eremedia.com

Pinterest Nabs Google VP Jon Kaplan to Lead Global Sales

Jon Kaplan, a Google sales VP and long-time Googler, is joining Pinterest as head of global sales, Re/code has learned.Pinterest confirmed the move. As did Google, but the search giant didn’t comment on his replacement.At Pinterest, Kaplan will fill the sales role vacated by media exec Joanne Bradford, who left the visual discovery startup in June. Kaplan will report up to Pinterest’s “monetization” chief Tim Kendall, who oversees all ad products and partner marketing. 

9 February 2016

Read more at recode.net

Image Recognition Invades Shopping As Curalate Raises $27.5M

Pinterest. Instagram. Tumblr. The future of the web is visual, but how does anyone make money on that? By understanding what’s in the images people post and connecting them to where you can buy what you see. That’s Curalate’s job. The image recognition marketing startup just raised $27.5 million led by NEA, bringing it to $40 million in total funding.

3 February 2016

Read more at techcrunch.com

Quinn: Pinterest’s diversity experiments are ongoing

Pinterest is in a race against itself to create a more diverse workforce.By its own accounting, the Internet firm hasn’t made headway on the issue since it launched its efforts in 2013. It’s still mostly a white and Asian male workforce. Pinterest wants 2016 to be different.

3 February 2016

Read more at santacruzsentinel.com

UK Consumers: Increasingly Seeking New Content—and Buying!

Great content knows no boundaries—making it easier than ever for brands to engage with new markets. The United Kingdom (UK) is a leading market for content discovery platforms like Pinterest. 40% of active content seekers on Pinterest actually live outside of the US—and their numbers are growing. As relevant content is shared around the world, savvy marketers worldwide are taking notice.

1 February 2016

Read more at ahalogy.com

Pinterest is about to get into video advertising

Pinterest is bringing true video ads to its platform, following rival social media sites into this lucrative part of the digital ad industry.According to agencies briefed, the platform plans to roll out a video ad unit, but it was unclear what exact format it would embrace. “Just like the evolution of other platforms, it makes sense for Pinterest to accommodate video,” said an ad exec who was told of the plans.

28 January 2016

Read more at digiday.com

Pinterest Looks At Pin Trends By Sex

Pinterest is sharing some pinning trends based on user gender. This follows data they shared last month about search trends by country."Any guesses on what men vs. women are up to on Pinterest? We looked at trending searches between the sexes so far this year, and found a few surprises and some common ground," the company says.

21 January 2016

Read more at webpronews.com

The differences between what men and women search on Pinterest

They say men are from Mars and women are from Venus...but both ultimately make their way to Pinterest.In a new blog post, Pinterest shared the top trending searches for men and women so far in 2016. Turns out slow cooker winter recipes are a universal trend, no matter whether you identify as male or female.

26 January 2016

Read more at mashable.com

Pinterest Is Looking To Tackle “Belonging Uncertainty”

Through Pinterest’s partnership with diversity consulting startup Paradigm, the company is gearing up to test an intervention process aimed at addressing “belonging uncertainty,” which can potentially inhibit the performance of those who experience it. Paradigm is designing an intervention process that Pinterest, as well as other tech companies, can implement in order to address the issue.

26 January 2016

Read more at techcrunch.com

How Pinterest helped the Tate increase reach by 16%

Tate, a family of four art galleries housing international modern art and the U.K.'s collection of British art from 1500, has over 1.1 million followers on Pinterest, the largest following of any gallery or museum. During a recent exhibition, Tate increased reach by 16% through partnerships with influential guest Pinners and a savvy integration on its wifi landing page that gave museum goers the opportunity to take inspiration home with them.

26 January 2016

Read more at business.pinterest.com

The best agency creative Pinterest accounts

Pinterest isn’t just all mommy bloggers and DIY enthusiasts. Turns out the platform has quite a few fans in the agency world as well. Inspiration, after all, can come from anywhere.If you’re still one of those people whose Pinterest is clogged with crockpot recipes and wedding dresses, here are seven agency folks who are taking creativity up a notch on their Pinterest accounts:

29 January 2016

Read more at digiday.com

Pinterest's Data-Driven Approach to Improving Diversity

Like many of its tech-industry peers, Pinterest has struggled to build a workforce that includes women and minorities. It's hoping a new strategy will help change that.

16 January 2016

Read more at theatlantic.com

Pinterest's most famous man has 2 million followers — here's how he uses the site

Though Pinterest has a reputation for being a female-dominated social media platform, it does have male users, including the popular Pinner Josh Draper. A 45-year-old father, architect at design firm PrePost, as well as adjunct professor at Columbia University, Draper lives in Brooklyn and is one of the 100 million users who flock to Pinterest to pin vacation spots, food ideas, and home decor. He has over two million followers on the social media platform as well as over 170 boards where he pins everything from inspiring quotes to pictures of hippos. Find out what it's like to be "The Most Pinteresting Man in the World."

22 January 2016

Read more at techinsider.io

How Pinterest plans to personalize every email it sends

Although there’s been plenty of talk over the years that social media would kill email, the fact is that social media sites send an incredible amount of email.Pinterest is no exception.The company has now shared details of its relationship with SparkPost, as it extends the personalized feel of its site to email.

15 January 2016

Read more at venturebeat.com

Pinterest Is an IPO to Watch in 2016

In what will undoubtedly shape up as the year of the financial unicorn, Pinterest is among the most likely IPO candidates. Investors should keep close watch on the company, which has an $11 billion valuation

13 January 2016

Read more at thestreet.com

The 2016 health & wellness trends according to Pinterest

Christine Schirmer, Pinterest's head of consumer communications, tells Mashable, "For the first time we’re seeing pinners ditching the crash diet and focusing on a balanced and holistic approach to wellness." In fact, "crash diet" pins have decreased by 70% since 2015 and "paleo diet" pins have decreased by 32% since last January.It's not just about skinny jeans now, it's about creating a healthy, sustainable lifestyle that is just as much about mental and physical health as it is about appearances.What the terms paleo, South Beach and juice cleanse were to years past, bullet journal, meditation space and holistic mean to 2016.Here is a primer on some pinning trends that have risen in popularity in the first few days of 2016. Pinterest supplied all statistics to Mashable.

11 January 2016

Read more at mashable.com

Pinterest’s Discovery Technologies Could See Company Make $2.8 Billion by 2018

Like Snapchat, 2016 is expected to be a big year for Pinterest. The site has now built up a base of 100 million return users, and is one of the most valuable private companies in tech worth an estimated $11 billion.

6 January 2016

Read more at inquisitr.com

How to use Pinterest to grow your business

Ecommerce and social media pros share 14 tips on using Pinterest to market your products. To be successful on Pinterest, you need more than a company page and a few boards showcasing your products. You have to determine who your target audience is and then actively engage them. The following 14 tips can help you do just that.

5 January 2016

Read more at cio.com

Here’s Data Pinterest Will Be Sharing with Advertisers

Pinterest updated its privacy policy recently.On its official blog, the company announced the changes and explained how it will be working with its partners in the years ahead.The updated privacy policy states what information is collected, how it is used, and what choices users have. It also specifies what kind of data will be shared with advertisers.While this information may be important to you as a user telling you what data Pinterest is collecting on you, there’s also another consideration. If you use Pinterest for marketing or plan to in the near future, this update also tells you more about the data the platform has available to assist you in targeting your advertising message.

4 January 2016

Read more at smallbiztrends.com

This article is also available in: French