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Pinterest opens its max width ad format to all brands

Pinterest is offering a bigger video ad format to all brands after testing it with Adidas, Warner Bros. and U.K. retailer John Lewis, according to a blog post from the image-collecting company. Pinterest's "max.width" format is about four times bigger than its standard video ads and fills out the width of a smartphone screen.

9 August 2018 |

Twitch, Pinterest, Instagram, chatbots and video are the future of social media say Social Buzz judges

Social media is moving at such a fast pace it can be hard to keep up with what’s hot or not and what’s tapped as the next big thing. The Drum spoke to six industry experts from Nasa, O2, Dentsu Aegis Network, The Fashion Digital, Jellyfish and FleishmanHillard, as they delve into what’s next for the social media space in 2019.

7 August 2018 |

Pinterest Adds New User Insights Section to Underline Brand Opportunities

Have you considered the benefits of Pinterest for your business?

This new initiative might help – this week, Pinterest has launched a collection of user profiles which are representative of its audience base. The short summaries outline who these people are, what they’re interested in, and why they use the platform.The stories, which Pinterest will expand on over time, provide more context as to why people come to the platform, which will help businesses to better assess the potential fit within their strategic approach.

But more than that, they also underline why Pinterest is growing, and the expanding array of opportunities within the app. And advertisers are already taking notice – according to CNBC, Pinterest is on pace to almost double it’s 2017 ad revenue figure, closing in on $1 billion in sales this year.

29 July 2018 |

Pinterest ad revenue set to rise 2x to $1B this year ahead of IPO, CNBC reports

Pinterest's mobile ad sales strength may bode well for a company that built a large following early on but has seen its user growth slow with time. The company has struggled to build its digital ad business, particularly against older and bigger rivals like Google and Facebook. That "duopoly" commands about 57% of the U.S. digital ad market, per estimates by eMarketer, leaving many brands to yearn for a viable alternative for targeted ad placements. While Pinterest is a smaller ad platform overall than Facebook or Google, its unique positioning as a social media network for inspirational ideas makes it an attractive investment for some mobile marketers.

27 July 2018 |

Pinterest nears $1 billion in ad sales and valuation rises as it looks to go public in mid-2019

Pinterest has taken a long time to justify its monstrous private market valuation. However the social media company is finally approaching $1 billion in ad revenue as it pushes toward an IPO in mid-2019, according to people familiar with the matter.

After hitting $500 million in sales in 2017, Pinterest is on pace to almost double that this year. Pinterest is having particular success with mobile ads, as the site becomes a more popular place for big fashion and beauty brands to get in front of the company's 200 million monthly active users.

23 July 2018 |

Pinterest Adds Night Mode, Outlines Mobile Web Improvements

Pinterest has outlined the steps it’s taken to improve its mobile web experience, which is aimed at helping more people access the platform, particularly those in low-bandwidth environments and with limited data plans.

Pinterest’s mobile web browser experience has mostly been an afterthought, given the vast majority of users access the platform via the Pinterest app. The mobile web experience was largely ignored, so over the last year, Pinterest has worked to improve it, reducing data load and boosting performance.

And the results speak for themselves.

23 July 2018 |

Gen Xers on Pinterest: An audience you’ll regret to forget

These days it seems like it’s all about Millennials, and rightfully so. They aren't just big spenders, but there’s 75 million of them—more than even Baby Boomers. But between the two massive generations sits one that’s been largely forgotten, much to the detriment of marketers: Gen X.

This generation has 75% more spending power than Millennials, and had an average household net worth of $130k versus Millennials’ $90k in 2016. On top of that, over ⅓ of Millennials live with these Gen X parents, giving Xers sway over a big chunk of the younger generation. So what’s this mean for brands on Pinterest? They dug into the data to help you learn more about reaching this audience.

22 July 2018 |

Pinterest's rudimentary consultancy gives retailers advice on in-store merchandising

Pinterest has been gleaning its visual insights to offer brand partners data-backed advice on how and when to display products in the offline world.

By turning its Pins into a data-rich “visual discovery engine” that will one day be ready to shop, Pinterest has begun using its insights into a consultancy business for brands in the offline world. The platform is able to inform retailers which products couplings generate the most user interest, advice that can be translated to its stylists and merchandisers.

13 July 2018 |

Pinterest is adding a way for users to collaborate on boards

Pinterest is trying to further tap its popularity as a place to plan events, this time adding ways for users to collaborate across boards that are baked directly into the app.

Group boards will have their own designated feed, where users will be able to communicate with others collaborating on that board and also get updates on new member additions or added pins. There are also the other typical social structures you’d expect on an app these days, including @-mentions or liking comments. It’s another step to get people onto Pinterest and sticking around as they look to plan events, and create more ways to make the platform more and more sticky. It’s also another quality-of-life improvement that Pinterest seems to have needed for quite some time.

12 July 2018 |

The biggest trending World Cup decoration ideas, as revealed by Pinterest

Now that World Cup fever has properly taken hold of the nation after England made it through to the knockout stages, it seems football fans up and down the country are eager to decorate their homes in World Cup fashion.

In the past three months, Pinterest has seen a 1,180 per cent increase in searches for World Cup-related ideas across the world, while searches for World Cup viewing party decorations has increased by a whopping 1,460 per cent globally.

The idea-sharing platform has revealed the World Cup decoration themes that are trending on Pinterest in the UK right now, which include drink stirrers, England banners, a football themed swirls hanging decoration, England paper party cups and football balloons.

10 July 2018 |

Pinterest Adds One-Click Saving from Desktop

Pinterest is looking to make it easier to collect ideas on the platform by adding one-click Pin saving for desktop, so you can quickly gather images and reference points.

“Instead of having to click the Save button and pick a board, now you only have to click once to save. One-click saving works on Pins you see in search results, your home feed or following tab.”

The change may not seem like a big deal, but it could be helpful when you’re looking through various products and trying to track the different options – now, you’ll be able to do so in a more efficient way, then go back to your profile to view and compare all the results.

The process also includes a new drop-down menu of your boards, which will appear on any Pin you hover over, enabling you to organize your Pin groups faster.

2 July 2018 |

Google is testing a new image search on desktop that looks more like Pinterest

Pinterest has set the pace for how to present visual search results to those who are looking for pictures rather than words as answers. Now, Google has taken a cue from the startup in its own search product on desktop.

It’s testing a new look for its images search on desktop that is aligning pictures vertically rather than horizontally, making the results look more like Pinterest’s. The images now have short captions and sometimes small badges describing what it is (“product” or a video, for example).

And then, clicking on the images, you now get more dynamic information about what you are seeing.

28 June 2018 |

Pinterest highlights from Cannes Lions 2018

Last week we hit the beach in France along with thousands of creatives and marketers. It was our fourth year at the Cannes Lions International Festival of Creativity, where we celebrated the great work that brands and agencies are doing on Pinterest.

26 June 2018 |

'This Is Not Just Another Box,' Pinterest Exec Says Of New Offering With FabFitFun

These days, it seems like every brand has a box, and now Pinterest does too—and it's so limited that there's only one (it's not a recurring subscription). The digital scrapbooking company is teaming up with women's lifestyle brand FabFitFun on the "Pinterest Box," which includes products from Pinterest's top-rated trends in beauty, wellness and apparel.

Debuting at the Cannes Lions International Festival of Creativity, the $49.99 box has nine products including a vase from Pier One, sweatproof mascara from beauty brand Tarte, and KPops Food seaweed snacks.

19 June 2018 |

Pinterest Marketing Partner program adds creative segment with 7 ad platforms

Pinterest is adding a new segment to its Pinterest Marketing Partners program, now offering advertisers seven new platforms that provide creative elements for ad campaigns.

The “Creative PMPs” include Popular Pays, QuickFrame, Shutterstock Custom, Social Native, Vidmob, Vidsy and The Online Studio. All seven platforms have built Pinterest APIs that will allow advertisers to leverage creative development assets and tools for ad campaigns on the site.

18 June 2018 |

These Are the Trendiest Beach Destinations, According to Pinterest

From tried-and-true New Jersey beach boardwalks to California-cool surfer spots, the thrill of discovering a new beach keeps us coming back to the shore time and time again. Lucky for us, Pinterest shared its top trending beach destinations with USA TODAY, and from the unspoiled beauty of Hawaii's hidden coves to the rocky Pacific Northwest coastline, we are ready to take a beach vacation to all of them.

8 June 2018 |

Summer heats up on Pinterest - Here's what's trending

People turn to Pinterest to get the most mileage out of their longer summer days, finding ideas on vacation getaways, outdoor entertaining and outfits to beat the heat. And Pinners are willing to spend what it takes to make summer fun. They're expected to shell out 10% more than non-Pinners this summer. July 4th marks the peak of summer-related searches and Pinners are now saving ideas to over 13m boards as they gear up for the holiday...

7 June 2018 |

Pinterest returns to Cannes Lions 2018

Pinterest always feels right at home at Cannes Lions, the annual festival where 16,000-plus people swarm the French seaside town to celebrate the best in creativity. After all, Pinterest was designed to help people be more creative—and 73% say that we inspire them to do just that.1

This isn’t just our 4th year at the festival… it’s our biggest one yet! Check out what we’ve got in store, from inspiring talks to the Pinterest Tasteshop..[ ...]

5 June 2018 |

Pinterest gives advertisers a way to show promoted videos that take up the screen

Pinterest is continuing its push into video as a potential avenue for advertisers by today saying that it will offer advertisers a promoted video tool that takes up the width of the entire screen.

While Pinterest normally offers users a grid that they can flip through — compressing a lot of content into a small space — taking up the full width of the screen with a promoted video would offer advertisers considerable real estate if they’re looking to get the attention of users. Pinterest pitches itself to advertisers as a strong alternative to Facebook or Google, giving marketers a way to reach an audience that behaves a little more differently than when on those other platforms and coming to Pinterest to discover new things.[ ...]

1 June 2018 |

Pinterest Is Growing Faster Than Twitter And Snapchat

Pinterest has now grown to close to 250 million monthly active users, having added 50 million users since September. This rate of growth is something Snapchat and Twitter can be envious of [ ...]

31 May 2018 |

CMO playbook: How Pinterest uses data to create great customer experiences

Every marketer needs to understand how data and analytics can help create the right experiences for customers. A top practitioner from Pinterest shares his secrets for making investment decisions and driving positive outcomes for business and consumer users. This is a must-read for Chief Marketing Officers.[ ...]

30 May 2018 |

Pinterest 2017 Sales Rise 58 Percent to $473 Million

Pinterest Inc. sales jumped 58 percent to $473 million last year after marketers spent more on its digital ads, people familiar with the matter said.

The online image search company missed internal revenue goals for the first half of 2017, but exceeded expectations in the second half, one of the people said. It’s on track to meet or beat targets for the first half of this year, the person added. The people asked not to be identified discussing private company details.

“Pinterest is in a stronger financial position than ever before,” a representative for the San Francisco-based company said, declining to comment on the numbers. “We are taking a disciplined approach in building our business and are very pleased with the company’s prospects for long-term growth.[...]

28 May 2018 |

Pinterest’s Amy Vener: How brands can spark purchasing through the social media funnel

Pinterest has become a highly successful purchasing funnel, yet many brands are not taking advantage of this powerful social media platform. In fact, 72% of Pinners say that Pinterest inspires them to shop when they aren't actually looking for anything and 98% report trying new things they find on Pinterest. In addition, Pinners are 39% more likely to be active retail shoppers and spend 29% more than people who don't use Pinterest.

FierceRetail sat down with Amy Vener, retail vertical strategy lead at Pinterest and formerly of Walmart, to learn more about how marketers can harness Pinterest to engage users and begin the purchasing process.[...]

25 May 2018 |

10 Pinterest Secrets to Help Build Your Business

Love using Pinterest to find drool-worthy recipes, unique home decor ideas, and easy-to-follow fitness plans? We do too! The beloved visual discovery engine is also a game changer when it comes to planning parties and picking out the perfect present. Even more, Pinterest is a powerful business tool, helping side hustlers and entrepreneurs find inspiration and connect with people to grow their companies. Brit + Co caught up with the Pinterest team to learn which business features are worth paying attention to and how to smartly Pin for professional success.[...]

24 May 2018 |

How does Pinterest develop its employees’ creativity?

Creativity is one of the most difficult skills to hone, but it seems Pinterest has crafted a way to ensure its employees always stay creative. Having skills such as communication, empathy and creativity will be what separates us from the advancing technology. However, these are not the easiest skills to develop. If you had to develop an online course to train a person to be more creative, what would that look like? For inspiration, we looked to tech giant Pinterest, the social media platform best known for its users’ creativity and crafting skills.[...]

22 May 2018 |

Why the royal wedding is a bigger deal on Pinterest than Facebook

When it comes to Royal Wedding Fever, not all social media networks are handling the excitement equally.

A new analysis of all those Prince Harry and Meghan Markle tweets, posts, and pins by NewsWhip Analytics shows how wedding mania is affecting different social media sites, and there are some stark differences between two of the biggest platforms [...]

18 May 2018 |

Pinterest is redesigning biased algorithms to make its search more inclusive

About a year ago, Pinterest realized its searches didn’t work. Users could type in something like “women’s hairstyles,” and get results, but they tended to heavily favor images of white people. So the Pinterest team tried something new: filtering search results by skin tone.

The feature rolled out in late April and gets prime real estate when users search for certain beauty-related topics, like hairstyles and makeup tutorials. It’s not perfect, Pinterest’s head of discovery product Omar Seyal tells Quartz, but the feature has increased engagement with a more diverse set of posts on the site, and is giving exposure to a group of creators who didn’t traditionally get top billing in search.[...]

17 May 2018 |

Your new Pin stats are here!

We’ve made some updates to Pin stats that we’ll be rolling out in the next few weeks.

Pin stats are an easy way to see how your Pins are performing at a glance. Dive deeper to see the performance of each of your Pins including impressions, closeups, clicks, and saves, as well as which boards your Pins are being saved to. So, what’s new?

16 May 2018 |

Feelunique & Pinterest Launch Beauty Without Boundaries

Today marks the dawn of a new day, the launch of Beauty Without Boundaries with Feelunique and Pinterest. In our ever-changing landscape, one thing that is certain is that beauty knows no parameters. “There are no limits as to what we can offer our customers globally,” explains Joel Palix, CEO at Feelunique. “Beauty Without Boundaries is an opportunity to promote a positive and inclusive take on the beauty world.

In tandem, Pinterest, the largest digital platform for beauty, is a destination for enthusiasts to garner ideas, watch tutorials and harness inspiration. “At Pinterest, we believe Beauty Without Boundaries means giving you the confidence to discover new possibilities”, says Larkin Brown, user experience researcher and in-house stylist at Pinterest [...]

13 May 2018 |

Pinterest co-founder and York Suburban grad returns to York, meets with local pinners

Rebecca Wattenschaidt didn’t know what to expect when a Pinterest employee reached out a few weeks ago and invited her to have dinner with the visual discovery platform’s founders. She wasn’t sure how they got her name or why she was selected. “It was totally random,” she said. But when Pinterest calls, you don’t say no, she laughed.

The idea was for Sharp and Silbermann to learn more about how the public is using Pinterest and what changes they’d like to see, Sharp said in an interview Tuesday. Every so often, they travel across the country to meet with “pinners” – people who use Pinterest. But instead of visiting larger cities like Los Angeles or Chicago, they decided to return to their roots and talk to pinners, like Wattenschaidt, in their hometowns – where it all began.

9 May 2018 |

Pinterest reminds Brits how it can provide the inspiration to solve everyday problems

Pinterest has launched a new ad campaign called 'Start here' that goes to great lengths to show how the social network can be a source of inspiration to users. The brand's third UK ad campaign demonstrates how people can use the app to find ideas for everyday life, be it haircut inspirations or how to life-hack a dog bed.

Mac Huynh, creative lead at Pinterest, said: "Seeing a good idea is the spark you need to get started. When you see what you’re looking for, you’re one step closer to getting started. “Pinterest is an essential tool for any self-starter: You find the right idea, and then save it, organise it, share it, build on it, and get right down to doing it. Whatever project you’re ready for, big or small, there’s no better place to start.”

6 May 2018 |

18 quirky interior trends for the year so far, according to the Pinterest Home Report

Have you incorporated the Lagom lifestyle into your home interiors or started decorating with geometric prints? If so, you may be much trendier than you thought. Both of these were named as popular interior design trends by Pinterest, who has just released their latest Home Report detailing the trends that homeowners are loving in 2018 so far. Over the past few months, Pinterest users have been saving and searching for some rather quirky décor ideas.

“Today's generation looks at their homes as an ever-changing canvas for their lives, a place that reflects their experiences, interests and values,” the report states. Here are the top quirky Pinterest trends for your home styling inspiration…

30 April 2018 |

Pinterest now lets you filter search results by skin tone

Pinterest has rolled out new changes that let users filter hair and beauty search results by skin tone ranges, as a way to make it easier to find what you may be looking for. The changes come after the social media platform conducted a survey and found that 70 percent of people used the service to find and save everyday looks and styles [...]

27 April 2018 |

Pinterest Just Redesigned Its App For Blind People

Last year, Long Cheng sat down with a group of engineers as they studied people using Pinterest. For Cheng, lead designer at the company, this sort of user testing was commonplace. But that day, something was different. The testers weren’t thirtysomething moms, or whatever stereotypical demographic pops in your head when you picture one of Pinterest’s 200 million users. They were people with a range of visual impairments, from macular degeneration to complete blindness. And Cheng wanted to see how well they could use the app. Here’s how the company confronted its own shortcomings on inclusive design–and systemically redesigned its app for everyone. [...]

26 April 2018 |

These Are The Home Trends You’ll See All Year, According To Pinterest

When we’re looking to jazz up our homes, outfits, or even diets, Pinterest has become our go-to for all things awe-inspiring while completely attainable.

Because it is one of the first places people go to for lifestyle inspiration, Pinterest recently released their list of the year’s most-searched home trends, and they’ll have you wanting to redefine what your living space means to you. Looking to refresh your home sometime soon? Get some inspiration from Pinterest with their 2018 home trends [...]

25 April 2018 |

Pinterest’s head of diversity Candice Morgan welcomes you to Silicon Valley

Two years ago, on January 11, 2016, a new head of inclusion and diversity was inducted at Pinterest. Candice Morgan became the company’s first-ever employee to hold this position. Prior, Morgan worked at Catalyst Inc., the leading nonprofit organization with a mission to accelerate progress for women through workplace inclusion. She was there just short of a decade working with organizations across a range of industries from finance to construction, technology and consumer goods.

Rolling out recently spoke with Morgan at the PUSHTech2020, Rainbow PUSH Coalition and Citizenship Education Fund’s 2018 Annual Summit held in Silicon Valley. [...]

23 April 2018 |

Pinterest redesigns business profile pages with monthly viewer counts

Pinterest is giving the 1 million businesses on its platform refreshed profile pages.

The company aims to give brands more control over the content they highlight on the platform. A spokesperson says the newly designed business profile pages will include more customization options, as well as a monthly viewer count that shows the total number of people who have seen a company’s pins during the past 30 days.

According to Pinterest, the monthly viewer count that will be displayed directly under a business’s name on its page gives businesses — and the people who visit their page — a glimpse of how far their influence extends on the site [...]

17 April 2018 |

Essie Just Launched a New Tool With Pinterest That Will Help Brides Find Their Exact Bridal Nail Color

It’s a match made in mani heaven. In October 2017, the internet fascination with nails reached an all-time high on Pinterest with the platform boasting more than 46 million nail-related Pins within its wedding-friendly ecosphere.

From there, a natural partnership formed between Pinterest and Essie, now resulting in a newly-launched tool appropriately named the “Pinterest & Polish” finder [...]

11 April 2018 |

Pinterest aims for products from the store down your street as its next big ad business

Pinterest is known for having, and promoting, a lot of business content. It’s actually a majority of the content, and it’s usually from some of the most well-known brands that feed into the kinds of sometimes dream-level wants and needs of its users.

And while a majority of Pinterest’s potential is locked up there, the company has increasingly turned its gaze toward smaller and smaller businesses to try to entice users with local content — including that clothing store right down your street. That’s part of the reasoning behind Pinterest’s Propel program, which it started a year ago to work with small businesses that really either didn’t know what they were doing, or had just never done it before. In another step toward that goal [...]

10 April 2018 |

50 percent year-over-year increase in small business advertisers since launching Pinterest Propel - It's now launching in 5 new markets

In the past year, Pinterest Propel has helped companies like artnaturals, Chatbooks, Craftsy and Hubble reach their marketing goals on Pinterest. And because every Pinterest Propel participant gets a custom marketing plan, they see really great results. Businesses using Pinterest Propel see up to 3x more clicks on their ads than businesses not in the program. They also see up to 15% lower costs per click in the first ninety days of the program.

We’ve seen a lot of growth in our advertising business over the past year. That includes substantial growth in our small business category. Since 2017, we’ve seen a 50% year-over-year increase in small business advertisers on Pinterest. We’re excited to announce that [...]

7 April 2018 |

One of Pinterest’s top product executives, Jon Alferness, has left the company after less than a year

Jon Alferness, the head of Pinterest’s advertising products who just joined the company last summer, has left.

Pinterest exec Jon Alferness left the company.
Jon Alferness LinkedIn
Alferness joined Pinterest from Google last August as VP of ad products and was temporarily overseeing Pinterest’s entire business after president Tim Kendall left in late November. Alferness went back to running ad products exclusively when Pinterest hired former Square exec Francois Brougher as COO in February.

Alferness was part of a small group of executives who report directly to CEO Ben Silbermann. Lawrence Ripsher, who is also part of this exec team, will now oversee consumer product and advertising product together, part of what the company is calling an “integrated product team.” [...]

5 April 2018 |

Pinterest trend forecast: Glossy eyeshadow, wellness decor and fried pickles

April showers bring… lots of new trends. We had our Insights team analyze what people are looking at on Pinterest right now. From food to fashion, here are the latest emerging trends. [...]

3 April 2018 |

Pinterest's New Feature Takes the Algorithm Out of Your Feed

THE BEAUTY OF a site like Pinterest lies in how little you have to do to use it. Choose a few things you're interested in—vegan food, knitting, travel—then kick back and enjoy scrolling through algorithmically generated collections of images.

But sometimes, you want to see what you signed up to see, and not what the machines think you might like. Pinterest is introducing a new feed populated only by the people and boards you follow.

Pinterest's algorithmically generated home feed will remain the default, just as it's always been. But now, users have a way to take back some of the control over what they're scrolling through. When you've run out of new content from the boards and people you follow, you can always toggle back to the main feed to get more recommendations. [...]

2 April 2018 |

Pinterest Introduces the following tab

Today we’re starting to roll out the following tab—a place focused entirely on the people and boards you follow on Pinterest.

One of the best ways to discover new ideas is to see what people and brands who share your taste are saving. By introducing the following tab, it’s now easy to see the latest Pins from all the people you follow, in the order they save them [...]

30 March 2018 |

Pinterest announces 2018 UK Interiors Award Winners

The results are in! We’re thrilled to announce the winners and runners-up of the Pinterest UK Interior Awards 2018, which celebrates the best home decor, DIY and interior design across the UK.

The 2018 award nominations and winners demonstrate that Brits are being more imaginative with their spaces - no matter the size, people are looking for unique ideas to boost positivity in the home. From injecting personality into new builds to promoting self care and embracing bolder, more playful themes inspired by Wes Anderson or Hockney, it seems there is nothing Brits aren’t hesitant to try. [...]

29 March 2018 |

Ben Silbermann On how your camera will turn into your best search & shopping buddy!

Pinterest visual search is changing how people shop –and we’re just getting started. Ben Silbermann announces Pinterest's next shopping milestone: "We’re expanding Shopping Ads from a couple dozen retailers, to hundreds of businesses. With Shopping Ads, businesses can seamlessly turn their product catalog into visual, actionable ads. Since Shopping Ads pull automatically from an existing product feed, they’re especially useful for brands that want to scale their Pinterest advertising." [...]

27 March 2018 | Watch on

Pinterest Thinks the Future Lies in Visual Discovery—and Wants Retailers to Take Notice

Pinterest is trying to prove that it’s a visual discovery platform that can actually drive purchases and a connection for brands. That’s not to say the company has it all figured out, but Pinterest is trying to understand the consumer behavior that drives a visual discovery with an action, said Amy Vener, retail vertical strategy lead at Pinterest.

In a keynote at Shoptalk, a retail conference in Las Vegas, Ben Silbermann, CEO and co-founder of Pinterest discussed how visual discovery will be a key part of the future and how we use a camera will expand beyond just taking photos. “I think in the very near future, people are going to query the world around them all the time,” Silbermann said. “Its going to open up the possibility for retail experiences to happen anywhere where you are.”[...]

25 March 2018 |

Home Depot Is Building Out Visual Discovery and Shopping on Pinterest

Home improvement retailer Home Depot and visual network Pinterest have partnered to expand Pinterest’s visual discovery feature—Shop the Look, with more than 100,000 shoppable products—to capitalize on consumer search behavior on the platform and overcome search engine shortcomings.

To shop a pin, users tap the white circle on a product to see similar, shoppable items, including vanities, faucets, lighting, textiles and décor [...]

23 March 2018 |

Pinterest Shopping Ads now out of testing, available to hundreds of advertisers

Pinterest’s Shopping Ads, launched last year, were first used by a limited number of major brands, including Ulta Beauty, Venus, Overstock, Lowe’s, eBay, Wayfair and IKEA Canada. The ad product allows advertisers to create ads automatically on the platform by pulling images from their product feeds.

In addition to offering its Shopping Ads to more businesses, Pinterest says it is testing new ad designs aimed at prompting “more visual shopping cues” and expanding its Shop the Look program (an ad product for fashion and home decor brands that allows users to shop directly from a Pin) to France, Germany, Japan and the UK [...]

21 March 2018 |

Pinterest is slowly rolling out its automated shopping ads to more marketers

Pinterest is looking to continue to increase its portfolio of ads, though sometimes that can take a little while to see the light of day — and that includes a new-ish tool called Shopping Ads that’s slowly getting opened to more marketers and advertisers.

Getting new ad formats is important for a smaller company looking to build out an advertising business, as it has to show potential advertisers it can offer an array of tools to play with as they experiment with that service. The company said today that it’s expanding those shopping ad tools to hundreds of additional advertisers after launching a pilot program last year as it looks to continue to ramp up that tool [...]

19 March 2018 |

Why Pinterest is So Valuable for Niche Retail Brands

The ultimate goal of any ecommerce website is to get customers to buy a product or service and in 2018 there are plenty of strategies to improve conversion rate and increase your chances of making a sale. One particular strategy that is working extremely well for many niche retail brands is Pinterest. This social media platform is becoming invaluable for businesses such as Lace & Favour, an online wedding accessory specialist, so let’s explore why. [...]

16 March 2018 |

SXSW 2018: Here's a taste of what happened at Pinterest House

Pinterest two-stepped to Texas this past weekend for SXSW Interactive, one of the world's largest gatherings for digital marketers. For our biggest SXSW yet, we took over Austin’s famous Container Bar on Rainey Street. We hosted speakers and official SXSW panels. Topics included how people can move from discovering ideas to actually doing them and how artificial intelligence is revolutionizing marketing. Didn’t make it to Austin for SXSW? Below are video links for all of the panels hosted at Pinterest House—as well as for a fun tour of the space. You’ll also find a short video with highlights from the action-packed weekend, [...]

15 March 2018 |

These are the biggest DIY craft trends for 2018 – according to Pinterest

With many of us struggling to find a healthy work-life balance, the word 'hobby' doesn't often feature on our To Do lists. And if it does, let's be honest, it probably comes under just the one heading of Netflix. What many of us forget, however, is the joy that can be found in DIY crafts. Not only that, but partaking in craftwork may actually benefit your health... Put simply, if you can make room for DIY crafts it could benefit you in all sorts of ways.

So, to get those craft ideas flowing, where better to look than Pinterest, the home of crafts? [...]

14 March 2018 |

The Most Buzzworthy Spring 2018 Decor Trends According to Pinterest

Spring is juuuust about here, and we’re already taking mental notes of how to style our homes for the season ahead. We may be a bit biased, but we love *any* excuse to infuse extra color and patterns into our space. Luckily, that’s what this time of year is all about! So we teamed up with Pinterest to get the latest on the fun new trends to expect for the months ahead. With eight standout styles to choose from, there’s one thing we’re confident about: March, April, and May never looked better. Scroll down to see the full trend spreads. [...]

13 March 2018 |

After Facebook news-feed changes, publishers look hopefully to Pinterest

Publishers casting about for new referral sources after Facebook decided it wants the news feed to be, ironically, less newsy are taking a fresh look at Pinterest. The big shift last year in terms of referral traffic was Facebook declining as a source of traffic for publishers while Google surpassed it. Pinterest, along with Instagram, grew as traffic sources as well, although from smaller bases. Pinterest represented nearly 8 percent of publishers’ social traffic in the second half of 2017, up from 4.5 percent in the first half of 2016, according to Shareaholic [...]

12 March 2018 |

Forget Facebook? Why Marketers Are Embracing Pinterest and Instagram

With 2.13 billion monthly users, Facebook has more reach than any other social network, but it’s not the best option for consumers to get ideas and enjoy visually pleasing experiences. In recent years, Pinterest and Instagram have filled that void.The visual nature of Pinterest and Instagram puts more focus on imagery and style. They’re a welcome alternative to Facebook’s status updates, political rants and personal milestones. The two networks are where consumers turn to find visual inspiration, whether it’s in food, fashion or home design. [...]

8 March 2018 |

How Pinterest’s Cofounders Are Turning Cameras Into Keyboards

Seven years after encouraging users to curate the internet with photos rather than hyperlinks, Pinterest cofounders Ben Silbermann and Evan Sharp have unveiled their next act: Pinterest Lens, which launched last February and enables people to search for information and inspiration simply by aiming their phones’ cameras at objects around them. With advertisers increasingly embracing Pinterest—–2017 revenue was reportedly just shy of $500 million, up 64% from the previous year–CEO Silbermann and chief product officer Sharp talk about how visual search is the next frontier for users and brands alike [...]

2 March 2018 |

How Amazon and Pinterest Plan to Change the Search Advertising Industry

Users still use Google as a go-to option for major searches, what will change is specialized searches as seen in the case of Amazon and Pinterest who have already started to chip away at Google’s dominant share.

While Amazon and Pinterest may not have plans of becoming the ultimate search point, it’s clear that they want to carve their own niche in certain areas like product and visual search[...]

1 March 2018 |

Pinterest has hired former Google and Square Executive Francoise Brougher as its first COO

Pinterest just made an important new hire: The visual search company is bringing on Francoise Brougher, a former executive from both Google and Square, to be its first-ever COO.

Brougher has some serious street cred in the tech industry. At Google, where she started in 2005, Brougher eventually led the global sales and operations teams for Google’s small-business advertisers. As my colleague Jason Del Rey wrote about Brougher in 2014, it was a role “similar to the one Sheryl Sandberg held [at Google] before she departed for Facebook.”[...]

28 February 2018 |

Pinterest behind Facebook as the second-biggest social source of referral traffic

Search engines sent more traffic to global publishers than social platforms did in 2017, according to data from content amplification platform Shareaholic. The company found that search drove 34.8% of site visits in 2017, compared with 25.6% for social.

Pinterest trailed Facebook as the second-biggest social source of referral traffic.Pinterest accounted for 7.5% publishers’ website visits in H2 2017, up from 6.1% the same period one year prior. The company’s share of referral traffic will likely continue to grow [...]

27 February 2018 |

Why Pinterest Could be Hidden Social Media Marketing Gem for Your Brand

Are you looking for ways to broaden your social media marketing scope in 2018, or to offset potential traffic declines caused by Facebook's algorithm shifts?

If so, Pinterest could be the platform for you - in this post, we're going to look at some of key benefits of the visual-focused platform, and how some unexpected brands are using Pins to great effect [...]

26 February 2018 |

Pinterest's Wedding Report 2018 Reveals the Biggest Upcoming Wedding Trends

You don’t have to spend your life savings on a champagne fountain at your wedding. Instead, people are going back to basics with au naturale makeup and venues, and focusing on making meaningful memories with loved ones. Here are some of the top trends to help you get the party started. [...]

22 February 2018 | Read more at ​​​

The Spring 2018 Fashion Trends To Watch For, According To Pinterest

It’s time to spruce up those beloved statement pieces with some top trends from the season ahead. That’s why we turned to the trend experts at Pinterest for some guidance on what trends we can expect to see as the warmer weather rolls in. There are more than 16 billion pins across Pinterest, which gives their trend experts unique insight into creating their own mood board for spring 2018 fashion and beauty.

Whether you’re hoping to wear your booties into the new season, or want to bite the bullet on your first pair of cropped high-rise trousers, we’ve pulled together the top trend inspo to be on the lookout for this spring. [...]

21 February 2018 | Read more at ​​​

6 Clever Ways To Use Pinterest To Grow Your E-Commerce Business

Organic traffic is the name of the game. The more traffic you can drive to your website without having to pay for Google or Facebook ads, the better it will be for your bottom line. Social media is not only a high traffic driver but if utilized effectively, it can drive traffic for little to no cost.

With over 200 million monthly users, Pinterest has a plethora of soon-to-be-customers searching for the next DIY craft project, fashion trend or health and beauty tips.

In fact, the industries that align with the most popular Pinterest categories, and in turn could benefit the most from Pinterest traffic, are craft and hobby companies, flowers, food, drinks and gifts, and apparel companies.With half of all Millennials in the U.S., and 68% of U.S. women between the ages of 25 and 54 using Pinterest, it's definitely a social media platform worth investing time in. So what are some ways to tap into Pinterest's user base? [...]

19 February 2018 | Read more at ​​​

A retailer’s guide to driving sales on Pinterest

90% of people in a recent study said Pinterest gives them ideas about which products to purchase. Pinterest recently hosted a webinar called “How The Home Depot Drives Sales on Pinterest” that featured tips from the retailer on how to use Pinterest to generate sales. Here are some of the key takeaways. [...]

16 February 2018 | Read more at ​​​

Pinterest will finally let you rearrange your pins

Here is a thing that falls under Today In Very Good Things: Pinterest is going to, finally, finally, let you move pins around on your boards. This seems really small and trivial but, really, this is one of the biggest quality of life improvements to the service that I’ve seen (and probably many others) in many months now. Pinterest has been working on [...]

14 February 2018 | Read more at ​​​

Pinterest's visual search platform is growing

Pinterest’s Lens visual search tool is now used to complete 600 million visual searches each month, up 140% year-over-year (YoY) following its February 2017 launch, the company announced Friday. Pinterest attributed the increase to three key factors. First, the number of Pinners using Lens to conduct searches has doubled in the past six months, [...]

13 February 2018 | Read more at ​​​

Pinterest Launches New Planning Calendar to Assist with Campaign Optimization

Pinterest has published a new guide to help brands ensure they make the most of their Pin campaigns by launching them at just the right time – which, according to Pinterest, is often earlier than they would on other platforms [...]

10 February 2018 | Read more at ​​​

Pinterest will let people use its image-recognizing Lens feature to augment text searches

A year after its debut, Pinterest’s Lens feature has become so capable of parsing what an image contains and what a person is searching for that the company will now use it to support text-based searches. Starting next week, people will be able to attach images to textual search queries on Pinterest to have Lens aid in finding what they are looking for.

9 February 2018 | Read more at ​​​

How six of the best travel brands use YouTube, Snapchat, Instagram, Twitter, Pinterest & LinkedIn

Travel brands no longer rely so heavily on TV advertising to reach holiday-hungry consumers. Now, with a whopping 97% of millennials reported to have posted photos or videos of their travels on social networking sites – the internet is a veritable treasure trove of inspiration. So, which brands are succeeding on social? Here’s a run-down of how brands are utilising various platforms and why their strategies are working [...] 

2 February 2018 | Read more at ​​​

Pinterest hires former Google research lead as new head of computer vision

As Pinterest increasingly tries to sell itself as a startup specialized in computer vision that it plugs into visual discovery, it’s continuing to pick up additional pieces to help continue to build that out. Today, the company said it is hiring former Google computer vision research lead Chuck Rosenberg, who was at Google for 14 years [...] 

30 January 2018 | Read more at ​​​

New Year, New You

Pinterest is a place where people come for inspiration about what to aspire to in the New Year, and also for the encouragement to stay focused and achieve their goals. Some 18 million Pinners engage with New Year-related content on Pinterest each year, saving some 63 million ideas.Top resolution categories on Pinterest that matter for brands include [...] 

23 January 2018 | Read more at ​​​

3 marketing trends to watch in 2018

A group of us from Pinterest went to the Consumer Electronics Show, which is always a wonderful way to kick off the new year. From personal robots to UV sensor stickers, it’s inspiring to see the new innovations that will shape 2018 and years to come [...] 

19 January 2018 | Read more at ​​​

Marketing Bonanza: Facebook Attracts New Users, Pinterest Generates Sales

eBay alternative Bonanza shared its marketing plans for early 2018 along with some interesting results from last year’s marketing that all sellers may find interesting. In a nutshell, Facebook attracts new users, while Pinterest generates sales [...] 

18 January 2018 | Read more at ​​​

​How Pinterest keeps the internet trolls away

Valued at a staggering $12 billion, Pinterest is one of the digital world's most successful platforms. Yet somehow, the image-sharing app has managed to sidestep the pitfalls that have tripped up some of Silicon Valley's other big players, such as Twitter and its trolls, Facebook and its fake news and YouTube and its filter failures [...] 

15 January 2018 | Read more at ​​

What the development of visual search will mean for SEO

The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions. [...] 

12 January 2018 | Read more at ​​

4 Success Lessons From the Entrepreneur Who Quietly Grew Pinterest Into a $12 Billion Company

Ben Silberman left a safe and lucrative job at Google to start a company. When it failed, he started another one that succeeded big time.Just how did Silbermann become the private holder of one of the most successful social media channels in existence? [...] 

10 January 2018 | Read more at ​​

Pinterest’s Third Way - 2018 could be the year it breaks out

Ben Silbermann and company have built tech’s most misunderstood platform. 2018 could be the year it breaks out with a model markedly distinct from its Valley cousins. [...] 

5 January 2018 |

Predictions: How Search Will Be Transformed In 2018 And Beyond

Facebook and Google will stagnate. The cost per click will rise. Pinterest and Facebook will become "search engines." Microsoft will gain a higher share of advertising revenue, while newer entrants like Verizon, Oracle, and SAP will find their place to support marketers, brands and campaigns [...] 

3 January 2018 |

Pinterest adds former CBS Corp. CFO Fred Reynolds to its board

Pinterest announced today it’s adding former CBS and PepsiCo exec Fred Reynolds to its board of directors. Reynolds’ background includes global financial and strategic planning as well as business analysis, the company notes. He will also serve as Pinterest’s Audit Committee Chair [...] 

31 December 2017 |

4 Predictions for Social Media Marketing on Pinterest in 2018

Predictions season is coming, which means you can expect to read an array of opinions on what to expect in digital marketing, what trends to watch, and which platforms to be active on. This week, we're publishing our predictions on what's coming next for all the major social platforms in 2018. So what does the Pin network have in store for us in the coming year? 

29 December 2017 |

It’s moving slowly, but Pinterest and other tech companies are becoming less white and less male

Slowly but surely, Pinterest is getting more diverse. The company released its annual workforce diversity report on Tuesday, and claims that underrepresented minorities now make up 9 percent of its workforce, up from just 7 percent in 2016. Pinterest is also hiring more female employees: Women account for 45 percent of Pinterest’s workforce, up from 44 percent last year, according to this latest report.

20 December 2017 | Read more at ​​​

A Self-Service Insights Tool Is Coming to Pinterest in Early 2018

Pinterest announced Tuesday that it is making a self-service insights tool available to businesses on the social network in early 2018.The tool—which is currently being tested by “a select group” of brands—is powered by Pinterest’s Taste Graph, and it will show brands their audiences’ top categories and interests, down to specific interests such as farmhouse, kitchens and paint color.

13 December 2017 | Read more at ​​​

Why Pinterest Deserves The Spotlight

CEO Ben Silbermann is changing the way we think about visual search, and the future.Pinterest is part social network, like Facebook; part visual, like Instagram; there is a discovery component, like Google; and its business model involves both e-commerce and ad-supported media. That means Pinterest’s story can offer insights for multiple industries and varied companies [...]

12 December 2017 | Read more at ​​​

Pinterest Sees The Future

How visual AI will change the way we eat, play, and shop.It all started 16 months ago with an avocado. (This is California, after all.) This particular avocado was set on a boardroom table in Pinterest’s San Francisco headquarters. Surrounded by half a dozen colleagues, Albert Pereta approached the fruit and carefully aimed his phone [...]

12 December 2017 | Read more at ​​​

Inside Pinterest’s 12-Person AI Team That Is Taking On Google

Google has hundreds of researchers working on visual machine perception. Pinterest has a fraction of that. Here’s how the pinning service could still win the race to master visual search.

11 December 2017 | Read more at ​​​

Pinterest brings on a new head of corporate and business development

Pinterest today said it is hiring a new head of corporate and business development, bringing on former Facebooker Gary Johnson as it looks to continue to expand. The hiring comes at a time when Pinterest recently saw its president, Tim Kendall, depart to start his own company. 

8 December 2017 | Read more at ​​​

Born on the cloud but behind the times: How Pinterest doubled down on containers and Kubernetes

Pinterest was one of the first clear cloud-computing success stories: now valued at over $12 billion, the massive site launched on Amazon Web Services and has never looked back. But the cloud has changed since Pinterest first put into place the technologies and policies that allowed to scale to over 200 million monthly users, and the company is now in the middle of a two-year project to reorient itself around containers and Kubernetes.

7 December 2017 | Read more at ​​​

Pinterest rolls out chatbot, native features for Facebook’s Messenger

Pinterest is making a home for itself on Facebook’s Messenger. On Tuesday, Pinterest debuted a chatbot for the Facebook-owned messaging service and a new way for people to interact with pins shared on Messenger. Both moves make it possible to use Pinterest within Messenger without needing to use Pinterest outside of Messenger [...] 

6 December 2017 | Read more at ​​​

Pinterest integrates deeper with Facebook with a new bot and messenger extension

As Pinterest looks to further expand beyond just the audience you’d expect to use it, it’s going to have to start chasing down users and meet them on different territories — and that includes messaging apps. So today Pinterest is launching a pair of updates that is going to help it tap into that audience of people that are sharing content on Facebook Messenger.

6 December 2017 | Read more at ​​​

Pinterest thinks it can challenge the Facebook-Google duopoly

Google and Facebook have an absolute stranglehold on the digital ad business, and while some believe that Amazon is most likely to emerge as the third leg of the stool, Pinterest president Tim Kendall thinks that the visual search platform can "absolutely" break the so-called duopoly.

4 December 2017 | Read more at ​​

Tim Kendall, Pinterest’s top business executive, is leaving the company

Tim Kendall, Pinterest’s president and its most important business executive, is leaving the company at the end of the year. Kendall, who has been with Pinterest more than five years and oversees all of the company’s advertising products, sales and marketing efforts, is leaving to start his own company in the health care space. Jon Alferness is taking over Kendall’s responsibilities. 

1 December 2017 |

Coca-Cola, Amazon offer personalized gift ideas via new Pinterest tool

Pinterest launched its first-ever Secret Santa, a personalized gift-giving tool that allows users to find custom gift ideas for friends and family, the company announced in blog post. Brand partners for the tool include Amazon, Bed Bath & Beyond, Coca-Cola, CVS and Universal Pictures.

24 November 2017 |

Behind Pinterest’s push to make the world pinnable

Traditional search engines are built around intent, but they usually fall short when it comes to discovery. This is an area where Pinterest believes it can shine. In the past couple of years, the company has sought to redefine the future of retail, one pin at a time. It seems Pinterest’s work is starting to pay dividends. 

22 November 2017 |

Pinterest sharpens visual search focus with scannable codes, personalized style suggestions

Pinterest's new features show how the company is continuing to build out a focus on visual discovery and inspiration but also point to an overall trend where marketers and digital platforms are more often using smartphone camera technology to tie their online businesses with brick-and-mortar shopping. 

16 November 2017 |

Pinterest launches Lens Your Look fashion search feature and visual scan codes

Pinterest will begin to roll out a new series of features today, including Lens Your Look, which allows you to add a photo to any text query. Also announced today are QR codes to enable commerce, responsive visual search to quickly find pins, and the release of a Pinterest browser extension for Firefox.

15 November 2017 |

Pinterest now lets you create sections within your boards to further tidy up ideas

Pinterest today said it is introducing what it’s calling board sections, which gives users a way to slice a bigger idea — like a wedding — into smaller components while sitting on the same board. Think of this new feature like a board-within-a-board.

10 November 2017 |

Pinterest has released its Christmas 2017 trend report, AKA the very nice list!

Thanks to our Pinsights team, we have a best-of list featuring 111 of the top trending holiday ideas people are searching and saving on Pinterest. From how to freshen up your Friendsgiving and meh menorah, to rocking around a pineapple tree and champagne bar, these are the top ideas for every holi-YAY celebration.

7 November 2017 |

Pinterest Pinners Have Highest Purchase Intent Among Social Network Users, Finds Study

Pinterest has slowly built eCommerce into its platform. It also is establishing itself as a discovery network and a resource for ideas.
To highlight how marketers can benefit from it, Pinterest has released a new commissioned research of more than 1,500 users. The latest figures prove the value of Pinterest for brands that tap into its trends.

6 November 2017 |

Insider Q&A: Pinterest CEO Ben Silbermann talks AI, rivals

NEW YORK (AP) — Pinterest often gets lumped in with social media apps like Instagram, Snapchat or Facebook, but people don't use it to meet new people or to keep in touch with old classmates. It's designed more to let you get in touch with your own interests, tastes and hobbies. Still privately held, Pinterest is valued at more than $12 billion based on its latest funding round. It has 200 million monthly users. Ben Silbermann, the company's CEO and co-founder spoke to The Associated Press about new technologies and competition. 

30 October 2017 |

Pinterest moves into paid search: What you need to know

Pinterest has announced its long-awaited move into the self-serve paid search space. With innovative visual search technology and an ambition to corner the ‘discovery’ phase of search, this could prove an enticing complement to AdWords for many brands.  So, how does Pinterest PPC work, how does it differ from other paid search options, and how can advertisers get started?

26 October 2017 |

Facebook attacks Pinterest with ‘Sets’ of posts

’Identity is prismatic. You show different sides of yourself to different friends in your life. Now Facebook wants to let you share the niches of your interests while stealing thunder from Pinterest’s boards. Facebook is now testing a feature called Sets that lets you select several status updates, photos or videos and share them as a themed collection to everyone or specific friends.

21 October 2017 |

Top Ranked Relevant Brands: Lessons Learned from Pinterest, Waze, BAND-AID and Disney

We just released our third annual Prophet Brand Relevance Index™, and while some of the results are somewhat predictable–yep, Apple, Google and Amazon still rule the rankings–we see intriguing consumer shifts that have implications for all marketers. Pinterest ranks No. 5 overall, and No. 1 in its ability to inspire people [...]

20 October 2017 |

Square and Pinterest's newly released employment data reveals a lack of diversity in top ranks

The lack of diversity among the upper ranks of Square and Pinterest is consistent with other tech companies, and highlights the ongoing issue within Silicon Valley of bringing in leadership that isn’t white and male.

20 October 2017 |

Pinterest opens up search advertising in its Ads Manager

Pinterest began rolling out targeted ads based on searches for its partners earlier this year, giving it another moment in time to catch potential customers as they try to sniff out new things they might buy — and now everyone else will get a piece of that.

The company said it is adding search ads to its Ads manager today, letting businesses target customers searching for potential products, [...]

19 October 2017 |

You & Mr. Jones Reveals $20M Investment In Pinterest, Cites Visual Search

The brand tech group You & Mr. Jones revealed Tuesday that it made a $20 million investment in Pinterest, as part of the platform's series H round of $150 in funding made by several investors in June.

With the investment, You & Mr. Jones became a stakeholder in Pinterest, one the largest strategic venture capital infusions the company has made to date.

18 October 2017 |

Why Pinterest boss Tim Kendall takes a daily ice bath

When you think of the giants of Silicon Valley, Pinterest may not immediately spring to mind.
But with 200 million active users and a recent valuation of $12.3bn (£9bn), the platform that started out in 2012 as a quirky online scrapbook has quietly become a hot commodity for advertisers and investors alike.
Perhaps that's why Pinterest president Tim Kendall chooses to keep his cool with a daily ice bath.
And the BBC's Zoe Kleinman found out that's not his only unusual routine...

15 October 2017 |

Walmart's Social-Media Chief Has 30 Times More Pinterest Followers Than Walmart

Walmart's social-media chief has 5 million Pinterest followers. Walmart has only 137,000, so she clearly sees room for improvement. And one of the brands she sees doing best there is rival Lowe's, she said in a talk Thursday at the Brandemonium conference in Cincinnati.

14 October 2017 |

How to Turn Your Company's Pinterest Efforts Into a Lead-Generation Machine

By thinking like a search engine marketer, you just might discover a powerful new marketing channel. Pinterest is one of the most underrated social networks for lead generation and customer acquisition. But, in fact, Pinterest is one of the largest social media networks in the world. Used by 175 million people, it's growing at a rate that's doubling and tripling in some international markets.

12 October 2017 |

New trends because, finally, it feels like fall

October officially opens the door to the holidays, and we’ve got the shortlist of trends you’re going to love all season long—think throwback-inspired styles, cozy decor, comfort food and more.

12 October 2017 |

Target US Pins Pinterest Visual Search Deal

US-based Target is among a raft of retailers turning to new visual search streams to reach fresh customers. The retailer has signed an exclusive deal to integrate Pinterest’s Lens technology into its shopping app.

3 October 2017 |

Pinterest opens up more than 5,000 interests for advertiser targeting through its Taste Graph

Pinterest said today that it’s unlocking more than 5,000 interests that advertisers can now target against using what the company is calling its “Taste Graph.” That’s Pinterest’s nomenclature for its system that is able to figure out not only what users like, but also how what they like changes over time - [...]

22 September 2017 |​​​​ 

Ipad Users Can Now Drag and Drop to Pinterest, Thanks to IOS 11

With new operating systems come new app features. Pinterest is launching a slew of new shortcuts powered by the new iOS 11 on Tuesday, September 19, the same day as the availability of iOS 11, alongside new features for the Pinterest-owned read later app Instapaper.

21 September 2017 |  Read more at​​​

Pinterest is launching a self-serve platform to make it easier for brands to work with influencers

Pinterest has unveiled a new self-serve tool which promises to help advertisers connect with influencers and quickly develop ads for the visual search platform at scale. The custom tool automates the process for brands wishing to work with content creators via Pin Collective – Pinterest's own network of external influencers who help brands develop Pinterest-friendly creative.

20 September 2017

Pinterest’s new Sections feature begins beta testing, public launch in ‘weeks’

Pinterest is rolling out a new feature inspired by its power users, said Pinterest CEO and co-founder Ben Silbermann, speaking today at TechCrunch Disrupt San Francisco. The new addition, called Sections, allows Pinterest users to divide their board into various sub-groups related to the board’s main topic. 

19 September 2017 |

Full video: Tim Kendall of Pinterest from Code Commerce

If Pinterest surpasses its projected $500 million in revenue in 2017, Kendall will be a big reason why. As the president of the fast-growing image-discovery website, it’s on Kendall to help turn the attention of Pinterest’s 175 million monthly users into advertising dollars — and perhaps, someday, a real e-commerce business.

18 September 2017 | 

Just what Pinterest users were pining for: boards within boards

Discovery app Pinterest marks 200m-user milestone with promise of most requested new feature coming soon. Pinterest has revealed it will start testing the most requested feature by Pinners: the ability to create boards within boards to help users better organise their ideas.

18 September 2017

Pinterest tops 200M members through growth in mobile & in France, UK, Germany, Brazil, Japan

Pinterest grew 38% from a year ago, to more than 200 million members, as an increasingly popular mobile platform to search for food, style, home and beauty. "As the smartphone has become a consumer's companion, we have enhanced our search and organizational tools on mobile," Ben Silbermann, Pinterest told USA TODAY on Wednesday.

15 September 2017

Pinterest crosses 200 million monthly active users

In April, the company said it hit 175 million monthly active users, so it seems it’s been able to grow pretty methodically in the past year or so. That’s going to be a good sign for the company, which set some very ambitious targets in early 2015 but has since had to recalibrate it.

14 September 2017

Tim Kendall: Fewer than 10 percent of images on Pinterest are buyable but that will soon change

“Only a small set of Pinterest users want to buy on Pinterest,” Pinterest President Tim Kendall said. “A majority are still going to the retailer and the retailer takes the entire retail transaction. We don’t take a cut. According to Kendall, that’s part of the way Pinterest sees itself more: As an ad company rather than a retail company.

14 September 2017

16 fall trends. Here. Now. Go.

Trend forecast - Read on to see the most searched and saved ideas on Pinterest right now.

13 September 2017

Pinterest "What if" by Pinterest

Pinterest's second TV campaign in the UK will consist of at least 10 different spots, tailored to fit specific Channel 4 programmes including The Great British Bake Off, Grand Designs and Gogglebox.

11 September 2017

Pinterest Announces Its First Ever UK Style Awards Winners

Pinterest has announced the winners of its inaugural UK style awards, based on the extensive data collected from the millions of Pinterest users across the nation.
The awards celebrate the best shoppable British fashion and beauty brands on Pinterest.

7 September 2017 | 

Cath Kidston collaborates with Pinterest

Cath Kidston and Pinterest have launched a new initiative to promote the home and fashion retailer’s latest “Colour” range. The new collaboration will allow shoppers in 68 Cath Kidston stores to scan QR codes using Pinterest’s Lens app on any bags in the new range. This will take the customer to a Pinterest board on the platform created for each item.

5 September 2017 | 

West Elm’s Pinterest Style Finder Lets Customers Aid in Design

High-end home furnishings brand West Elm has introduced Pinterest Style Finder, an online tool that uses artificial intelligence to help customers turn style inspirations into products they can buy at West Elm’s stores and ecommerce site. It was built using image and vision recognition API technology from Clarifai.

29 August 2017


From Dreaming to Departure: How Pinterest Reaches Travelers Throughout The Entire Customer Journey

Wth nearly one in four online travel planners using Pinterest as a resource––often beyond the initial inspiration and ideation phase––marketers and advertisers looking to reach travelers should consider the value Pinterest has to offer.

28 August 2017


Hashtags are back on Pinterest!

Should I be using hashtags on Pinterest? For years, the answer was a resounding, “NO!” That all changed this week. Though you may or may not see functioning, linked hashtags on your account today, according to Tiffany Black, Head of Content Business Development and Corporate Development at Pinterest, hashtags are back:

25 August 2017


Cindy Gallop Joins With Pinterest to Promote Diversity

Cindy Gallop has a few choice words for certain men. This includes the now-ex Google employee, James Damore, recently fired for his claim that hiring to achieve diversity means sacrificing standards."Diversity raises the fucking bar," says Gallop, an ad industry consultant and founder of IfWeRanTheWorld. Her fighting words are emblazoned on a new ad campaign from Pinterest, "Right the Ratio," that launches on the platform Wednesday, and she'll say the same thing to anyone who will listen. "You believe that the only people capable of creating great work are white men, and bringing women in makes it shit?" Gallop says incredulously of an attitude that Damore merely amplified.

25 August 2017


Billion-Dollar Unicorns: Pinterest Delays Its IPO Plans

Many believed that content discovery app Pinterest was looking to go public soon. But recent reports reveal that Pinterest may have delayed its IPO plans to the next year, at least. Meanwhile, the company's Billion-Dollar Unicorn status continues to thrive.

23 August 2017


Pinterest unveils the top wedding trends of 2017 - and there's plenty to inspire

Pinterest, have revealed their 2017 Wedding Report - and it's full of bridal trends. Gone are traditional cocktail gatherings - and in their place are elaborate food and drinks pairings. Elsewhere, it's all about natural hairstyles, statement earrings and pink eyeshadow - grooms want navy suits. With regards to honeymoon destinations, [...]

21 August 2017


Pinterest Pinstyle Report Gives Small Boutiques and Beauty Salons Trendy Post Ideas

If you’re in the fashion or beauty industry, you know keeping on top of trends is what keeps customers coming through the door. But knowing what’s popular at any given moment can be difficult.That’s where the 2017 Pinstyle Report may be helpful. The report details the top searches on the site for these two specific industries.

21 August 2017


3 Super Simple Pinterest Strategies to Quickly Grow Your Website's Traffic

While businesses are pouring all their resources, time and money into Google and Facebook, they are ignoring one of the most underutilized platforms out there: Pinterest.The site where many go to find recipes and scope out DIY projects is actually one of the most effective marketing platforms out there right now. By using Pinterest strategically Melyssa Griffin was able to double her website traffic in three months and exponentially grow her email list.

18 August 2017


Pinterest users can now pinch-to-zoom on photos in the app

Pinterest is adding a new feature today that allows users to pinch a photo to zoom in and out on various Pins, matching a feature that’s available on a lot of other services, like Instagram.

17 August 2017


Pinterest is finally adding a feature users have been craving for years

A long-awaited feature is finally coming to Pinterest: Starting Wednesday, Pinterest users will be able to zoom in on pins. Up until now, Pinterest images were static — you could click to enlarge them, but there was no way to actually zoom in on those images within the app. Now, zooming will work on both images and GIFs, and will work by pinching an image with your thumb and index finger.

17 August 2017


Pinterest Unleashes Video Ads for All Advertisers With Third-Party Measurement Partners

Pinterest is rolling out video ads to all advertisers targeted for both search results and feeds. Pinterest joins a growing number of companies that are gunning for lucrative video dollars. But while marketers have scrutinized measurement and inaccurate stats and platforms have rushed to keep pace, Pinterest is hoping to side-step at least some of the initial measurement issues by inking deals with Moat and Nielsen that allow marketers to vet metrics through third parties.

9 August 2017


Pinterest launches autoplay video ads: Cheetos and Universal first to sign up

Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase. Pinterest is making this format available to all advertisers, including through its self serve product, which advertisers purchase using a credit card.The product was developed in close partnership with agency partners and their needs.So far, Pinterest says it has seen good results with the test campaigns from brands including adidas, Visa, Universal Pictures and Cheetos.

9 August 2017


In this post, Tailwind look at the Pinterest Pins that performed best last August to help you understand what you should be Pinning this month. They analyzed all of the Pins from Tailwind members from August of last year and Pinned the ones that received the most Repins to their 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.

4 August 2017


Pinterest wants to be a search company, so it's putting search front and center

To reinforce that Pinterest is all about search, the company is putting search front and center in its app with a new update available Monday.  Pinterest's new app design puts a search bar at the top of the main feed. “I think it’s a really important signifier that Pinterest is a search company," said Sharp, cofounder and chief product officer.

1 August 2017


Neustar Becomes a Marketing Analytics Partner for Pinterest

Pinterest has named Neustar Inc., an information services provider, as a certified ‘measurement partner’ for a marketing analytics partnership. Neustar MarketShare, a partner in the Pinterest Marketing Partners program, will deliver attribution insights to brands proving the value of Pinterest advertising. Advertisers will understand the efficacy of Pinterest levers such as Pins and repins better, and also how Pinterest influences downstream conversions.

28 July 2017


Strategic marketing increased Hillarys’ quantity and quality of referral traffic

Hillarys’ strategy used Pinterest as a touchpoint from the time the customer got an idea to the time they made a purchase. They used four key tactics that showcased their expertise and kept Hillarys top of mind for potential customers. Here’s how they did it.

24 July 2017


“We Had The Wrong Goal Initially”: Pinterest’s Diversity Chief Adjusts Course

Last year Pinterest set diversity goals it called “aggressive for a reason.” Diversity chief Candice Morgan shares what she’s learned since—and what’s next.

21 July 2017


New Hires at Pinterest Hint at More Video Ads -- and New Categories -- to Come

Pinterest is undergoing an ad team reboot, picking off talent from top competitors Google and Facebook, as the company looks to infuse the site with more video and expand the types of brands it attracts. The latest hires round out a new ad staff that was recruited from agencies and brands. This year, Pinterest hired its firs consumer goods lead from Mondeléz and launched auto and entertainment verticals.

14 July 2017


Pinterest snags Google exec as its head of ad products

Jon Alferness, a long-time Googler who most recently served as its vp of product management in travel and shopping, is joining Pinterest as head of ad products. Alferness starts at Pinterest at the end of August and will be responsible for developing and rolling out the company's global advertising products, including its targeting features and ad formats. He will be reporting to Tim Kendall, Pinterest's President and will be based in the company’s San Francisco headquarters.

13 July 2017


What we Learned from Improving Diversity Rates at Pinterest

In today’s workplace, diversity is more than just a buzzword; it’s a way to build a stronger business. The tech industry joined the diversity movement to diversify their workforces far later. Pinterest made a bold move I hadn’t seen previously: in 2015, the company decided to set public, challenging goals to increase hiring rates of women and employees from underrepresented ethnic groups.

12 July 2017


What the West Elm Pinterest Style Finder Means for the Future Of Retail

"The goal is to look at how users are interacting with the brand and figure out ways in which technology can make it even easier for customers to discover and purchase products that they love," says Luke Chatelain, VP of Innovation, West Elm.

12 July 2017


Pinterest head of design on accessibility through better design

August de los Reyes is the head of design and research at Pinterest. In this episode, he shares how a personal life event forever altered his outlook on design, what inclusive design means to him, and why diverse teams have the best shot at combatting disabilities and exclusion.

11 July 2017


West Elm’s New AI Tool Scans Pinterest To Recommend Furnishings

Shopping for a new couch online? Mid-priced furnishings retailer West Elm thinks AI can narrow the search by learning your personal aesthetic. The new West Elm Pinterest Style Finder uses neural networks to get a sense of style from your own or anyone else’s Pinterest board of images and returns a shortlist of furniture, rugs, curtains, mirrors, and other items in about 10 seconds.

7 July 2017


What it's like to work at Pinterest

If there’s one thing that Paige Brewster has down pat, it’s how to build relationships. As an Account Manager at Pinterest, she uses her finely tuned people skills every day to liaise with clients and to create new business partnerships. Her end goal? To help clients drive their businesses forward using the unique opportunities available via Pinterest’s photo-sharing platform.

7 July 2017


Pinterest's value is high because it trades on adland's new currency: Influence

Pinterest has been valued at a huge $12bn, which has sparked discussion in the ad industry, with marketers wondering how they can capitalise on the 'quiet' social network. The big questions are: does the platform live up to this valuation and what will this hold for influencer marketing?

4 July 2017


Pinterest Wants to Show Advertisers It Can Run With the Big Dogs

At the recent advertising conference in Cannes, France, Pinterest announced its presence with zeal and whimsy. The pageantry represented Pinterest’s renewed efforts with advertisers, which have escalated in the past 10 months as it looks to regain its early buzz and show what it believes sets it apart from the likes of Google, Facebook and Snapchat.

3 July 2017


Who are the Top 30 Marketers on Pinterest?

Type 'marketers' into Pinterest Search and then 'People' and you'll get pages and pages of results. There are hundreds of marketers active on Pinterest.But who are the leading marketers on Pinterest?

2 July 2017


John Lewis, Tesco, Asos and Burberry recognised in inaugural Pinterest awards for brands

Pinterest has held the Pinnacle Awards for the first time, celebrating the most creative and effective uses of its commercial format, Promoted Pins.The ceremony’s big winner is John Lewis, with Adam & Eve/DDB and Manning Gottlieb OMD, which picked up four awards for "Make it thoughtful": best single idea, best integration, the Pinnacle Award for "Do" – recognising the campaign most likely to prompt consumer action – and the community choice award, voted for by Pinterest users.

30 June 2017


Pinterest Launches New Security Features, Including Two-Factor Authentication

Pinterest users will soon have more ways to protect their accounts, as the service announced three new security features, including two-factor authentication. The updates began rolling out on Tuesday, with the features expected to be available to every user over the next few weeks.

28 June 2017


Why You Shouldn't Refer to Pinterest as a Social Network

Pinterest isn't solely a social network but rather a hybrid of social network and search engine — something Yolanda Lam, Pinterest's head of agency partnerships, calls a “visual discovery engine.”“We originally started in the social realm because that's where we've kind of been bucketed,” Lam says. “but how people use our platform is fundamentally different than how our peers...use [social].”

28 June 2017


The new summer food trends – from edible flowers to the bunless BBQ

Summer is officially here and that means we all have weeks of alfresco dining and BBQ smoke staining your clothes ahead of us. But what will you be serving your friends and family this year? To keep you ahead of all the latest trends guaranteed to make a splash on social media, Pinterest have revealed its Summer Entertaining Report, offering its projections for the season and helping to give you all the ideas you need to make your barbecue or picnic memorable this year.

27 June 2017


It's Pinterest Versus Amazon for the Future of Online Fashion Sales

Both companies are betting you'll soon be picking your outfits with the help of visual search and machine learning. Pinterest and Amazon are on a collision course. Pinterest is counting on mastering e-commerce -- which means going head-to-head with Amazon.Here's how the competition is shaping up.

26 June 2017


Why Pinterest Wants You to Spend Less Time on Your Phone

A look behind the Pinterest scenes at #Canneslions - Interview with Tim Kendall & Eric Edge on the Carlton pier.

To maximize engagement and advertising revenue, digital players typically love to throw out big stats about how long people spend on their websites and apps. So, it’s a refreshing change—but not totally surprising—to hear Pinterest talk about getting you to close your phone and go live life IRL.

23 June 2017​

Read more at​

Pinterest is pushing its visual search engine for the real world — and it could upend the advertising business

While Google and Facebook still dominate the beach at the Cannes advertising festival and Snapchat has a pop-up Ferris wheel, Pinterest's presence is noticeably more pronounced this year. For the first time, the company has built a makeshift villa on the sea. And it seems to have a clear message for marketers attending the event: "If you think of us as an app where people post pictures of places they want to visit or things they want to buy for their living-room makeovers, think again. We're going to be the company that helps you use your phone to search the real world using images."

23 June 2017


Pinterest’s camera search Lens gets a new look

Pinterest’s camera search tool, Lens, is getting a makeover today with some updated including the ability to zoom in and out and tap to focus, and making it easier to search with Lens from photos they’ve already taken. Many of Pinterest’s recent product updates are geared toward inching users closer and closer to that “do” moment. If it can get a user there organically, it can give advertisers a window into user behavior that they might not get on Facebook or Google.

22 June 2017


Pinterest Marks LGBTQ Pride Month With Some Colorful Search Features

Pinterest added a rainbow of colors to its search functionality to mark LGBTQ Pride Month in June.Head of people Kurt Serrano announced in a blog post that Pinterest users who search for “Pride” will see “a colorful cascade” of suggested searches.

20 June 2017


Meet Tim Kendall — the exec making sure Pinterest lives up to its $12 billion valuation

Kendall is Pinterest’s money man. He may seem like a character from HBO’s satirical “Silicon Valley” series, but lots of people take him very seriously. He’s responsible for all of Pinterest’s money-making endeavors, including ad products, sales and product marketing.In other words, he’s the one who helped the company grow its revenue from less than $25 million in 2014 to an expected $500 million-plus in 2017. And he’s the one responsible for helping it live up to its new $12 billion valuation.

20 June 2017


Snapchat, Spotify, Twitter and Pinterest add offline attribution via Nielsen Catalina

NCS announced it has partnered with Snapchat, Spotify, Twitter and Pinterest. The platforms will join NCS's previous partners including Facebook and Pandora. NCS provides CPG marketers with measurement on the in-store impact of digital advertising on its partner platforms by combining Catalina's shopper database of more than 90 million U.S. households with Nielsen's retail sales and consumer panel data.

19 June 2017


Pinterest Wants You To Think Of Them Like A Search Engine, Not A Social Network

New investment pours in as Pinterest inches closer to making the real world shoppable. The social discovery platform recently launched Pinterest Lens, a beta product designed to encourage people to point, tap and find inspiration in the real world. Brian Monahan, Head of Vertical Strategy at Pinterest, reiterated this strategy at SMWLA, when he told attendees that Pinterest is “more of a search engine than a social network.”

18 June 2017


Measurement Efforts With a Focus on Sales and Attribution Data

Pinterest is reworking its measurement partnerships a bit, adding a crop of companies that specialize in nitty-gritty tactics that advertisers are increasingly clamoring for, such as sales lift, attribution and audience verification. Six data firms—Acxiom, Nielsen Catalina Solutions, Neustar MarketShare, Analytic Partners, Nielsen Digital Ad Ratings and IRI—are joining Pinterest’s Marketing Partners program.

15 June 2017


How Pinterest is teaching its computers to see

Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting.

14 June 2017


Pinterest Will Now Provide Employee Benefits for Adoption, Surrogacy

Pinterest announced some benefits changes Monday that will ease the path to parenthood for its employees.Starting July 1, all Pinterest employees will have access to up to $5,000 in net benefits toward adoption and up to $20,000 toward surrogacy, with those benefits covering “everything from travel to agency and legal fees, and any other related expenses.”

13 June 2017


June trend forecast: Swineapple, forest bathing and gym makeup

Summer is almost here, and Pinterest has published the shortlist of trends rising with the temps.

12 June 2017


Building effective brand connections with Pinterest

Despite not being used as many times per day, the average time spent on Pinterest is only surpassed by YouTube and Facebook. At two minutes per session, Pinterest users spend longer on it than users of Snapchat, Instagram, or Twitter, all of which are known for their high levels of engagement.

11 June 2017


Pinterest's latest funding round signals the potential of visual search

Innovations around visual search are expected to deliver the most value for Pinterest, especially as they relate to its advertising and e-commerce efforts. The company is said to be targeting as much as $600 million in revenue this year — a 100% increase on the $300 million it generated from ads in 2016. And Pinterest is tapping into visual search in myriad ways in order to meet this revenue target:

9 June 2017


Pinterest Just Launched Its First Major Ad Campaign

Today the brand launched its first-ever ad campaign called “What If.” Created with ad creative Janet Champ, “What If” includes Times Square billboards from media agency Giant Spoon and native ads on Mic and The New York Times. It revolves around that idea of people using Pinterest as a way to discover and plan their lives.

8 June 2017


Pinterest raises $150M at a $12.3B valuation as it makes a full press into visual search

Pinterest has raised $150 million in additional capital at a valuation of $12.3 billion as it makes a further full-court press on its visual recognition and search pitch to investors and advertisers. The company has started to tout its image recognition technology and products built on top of that — like Lens, its visual search engine built into your camera. All this is a pitch to advertisers that Pinterest can get products in front of users in different ways than Facebook and Google and eventually convert them to buyers.

7 June 2017


Pinterest is Like a First Date [Video]

"97% of searches on Pinterest are unbranded", according to Francis Larkin, Head of Product Marketing at Pinterest. Marketers need to think outside the typical search keyword box, members of the “In the Year of the Consumer” panel argued. People look for things in different ways that can send marketers new and interesting signals about how consumers really shop and how brands can start the conversation.

29 May 2017


Pinterest opens up autoplay videos in home feed and search with new measurement tools

Pinterest is adding another ad to its array of products, now allowing advertisers to publish video advertising that will automatically play in the home feed and search, as it continues to bulk up and woo advertisers with a different pitch from Facebook and Google.

235 May 2016


Looking to Expand Its Global Reach, Pinterest Hires Its First U.S. Media Agency

Pinterest is not a social network; it’s “an app people use to design their lives.” As a spokesperson put it, “We like to say, ‘Be yourself, not your selfie.'”On that note, Pinterest is making its first move into U.S. paid marketing, hiring the independent Giant Spoon as its media agency of record.

24 May 2017


Pinterest brings full dish recognition to its Lens camera search

In a move that may seem like an early step toward hitting a ridiculously high valuation, Pinterest is now adding to its Lens camera search the ability to recognize complete dishes.Next time you’re out at a restaurant and you find something that you thought was delicious at the first bite, Pinterest is now going to give you a way to take a quick photo of that dish through its Lens feature and find recipes related to it.

24 May 2017


‘Gold from a marketer’s perspective’: Pinterest is quietly gaining a foothold among marketers

Pinterest has long been seen as a laggard behind the giant platforms, but it’s slowly gaining traction with one key constituency: ad buyers. After a slow start in advertising, Pinterest has released a slew of new features over the past year — and a newly aggressive agency strategy. Its quick product roll-out, coupled with its emphasis on search and scale, has piqued the interest of agency executives.

23 May 2017


How Pinterest will escape the advertising traps that snared other social media platforms

Pinterest believes it can reinvent the wheel when it comes to discovering things online, both for users and advertisers alike."What we're basically trying to do for discovery is what Google did for search," said Pinterest president Tim Kendall. "We're often the first time a brand gets in front of a customer," Kendall said. "We're trying to prove that if you get the first touch, it's the most valuable touch."

22 May 2017


Pinterest report reveals what trendy travellers want their holidays to feature in 2017

Cuban food has never had much of a reputation for being tasty – but now, apparently, it’s all the rage.Along with French pharmacies, ghost towns, swimming holes and Korean skincare.The Pinterest 2017 Travel Report has revealed that these are some of this year’s holiday essentials, following content analysis of more than three billion travel ‘Pins’.

21 May 2017


Branded Pinterest Posts Now Include an Icon That Gives Marketers a Quick Glimpse at Measurement

As brands increasingly ask for solid measurement transparency from digital ads, Pinterest is rolling out a new feature that gives marketers a small drive-by look at how posts are performing.

19 May 2017


Why Pinterest Isn't Afraid of Google and Facebook's Dominance of the Advertising Market

Pinterest is in the middle of a major image revamp and it's hoping that that will help advertisers start to flock to the image-collecting website.The nine-year-old company has been shedding the perception that it's a social media platform in favor of being known as a visual search engine. Over the past few months, Pinterest has made several strategic moves to achieve this, such as getting rid of its Like button and rolling out its first major advertising campaign in the U.S.

18 May 2017


Pinterest will soon let advertisers reach consumers through their smartphone’s camera

At TechCrunch Disrupt NY 2017, Pinterest president Tim Kendall showed off how the company’s visual search technology could be used to serve ads just by having users snap a photo using their smartphone’s camera. Today, the company launched the ability to connect advertisers with potential customers through “Instant Ideas” – a feature on Pinterest where a small circle at the bottom of a pin will take you to related pins. 

17 May 2017


Pinterest’s visual search technology is coming to its ads

Pinterest is starting to roll out the same image recognition that it uses to power its visual search and recommendations — the same tools that will know to show you a cool stool based on that office chair you saw and liked — to its base of advertising content. That means that instead of displaying just on keywords and other kinds of traditional tagging, advertisers will get the benefit of their ad showing up next to a product that is related to the ad based on its core visual search technology.

17 May 2017


87 Percent of Pinners Say Pinterest Content Moved Them to Buy

Pinterest’s efforts to become a more advertiser-friendly platform are reaping results. Pinterest has revealed 87 percent of Pinners bought something because of content on the site. What’s more 55 percent of users have been found to shop on the site.

12 May 2017


Pinterest’s object-recognizing Lens feature now scans QR codes, too

It’s funny to be talking about QR codes in 2017. But Pinterest making it more likely that people will scan a QR code to open a web page is a serious move.

10 May 2017


Pinterest adds visual search guides to its Lens and a new CTO

Pinterest today is adding a new feature to its Lens — its live camera search — that will help pick apart what’s in the image and make it easier to search specific parts of that image. In addition, Pinterest’s head of discovery engineering Vanja Josifovski is being bumped up to the CTO role.

10 May 2017


2017 travel trends: Top destinations, and how to be there before they book

Travelers turn to Pinterest to plan their vacation and make decisions about everything from the destination to the itinerary. But who are they, how are they planning and where do they want to go? Thanks to our Pinsights team, we have the latest data to inform your next marketing campaign and help you create relevant Pinterest content.

9 May 2017


Jon Kaplan: Pinterest is about being yourself not your selfie

Interview with Jon Kaplan, Global Head of Partnerships at the iProspect Client Summit. 

8 May 2017


Pinterest Poaches Top Talent From Mondelez, Ford Agency GTB

The company said Wednesday that it has added John Gray, previously director of platforms and partnerships at Ford agency GTB, as its automotive and entertainment vertical strategy lead. It also quietly poached Arthur Sevilla, who left Mondelez as its global director of e-commerce and strategy in April, to join as Pinterest's first-ever CPG vertical strategy lead.

4 May 2017


What to pin in May

Tailwind look at the Pinterest Pins that performed best last May to help you understand what you should be Pinning this month.

26 April 2017


Pinterest fixes its broken visual search tool for Chrome

Pinterest thought it launched something cool when it added visual search to its Chrome browser in March. It was supposed to be able to pinpoint specific items in an image, say a pair of sunglasses somebody's wearing in a photo, and find pins with similar objects. Unfortunately, it didn't always work as intended.

25 April 2017


Every feed app should steal Pinterest’s ‘more like this’ button

This is the best new social app feature in a long time. I’m talking about Pinterest’s “Instant Ideas” button. As soon as I tapped it, I was hooked. Essentially it’s an elegant “show me more like this” button, but that’s designed to live within a feed, not spawn a separate tab. It appears on every image on Pinterest’s home screen. When tapped on a post, it instantly injects around a half-dozen pieces of similar content right below it.

25 April 2017


Pinterest Has A Major Summer Ad Campaign Coming In The US

Ben Silbermann, Pinterest’s Chief Executive Officer has confirmed that the company will be launching its first major advertising campaign in the United States this summer. The San Francisco-based company is launching the campaign to attract new users as other larger sites are starting to offer features similar to those you can find on Pinterest. 

24 April 2017


Pinterest is killing off its ‘Like’ button and wants you to know it’s different from Facebook and Instagram

Pinterest is not a social network — and it’s very important to Pinterest that you know that. Pinterest is killing off its “Like” button on Friday, claiming people engage more with Pins when it’s not there, and that some users found it confusing to distinguish between the company’s “Like” and “Save” buttons. But Pinterest is also trying to do something else: Separate itself from other photo-heavy social platforms where “Like” buttons are prominent, primarily Facebook and Instagram.

23 April 2017


Pinterest’s Second Act

Bloomberg Technology’s Sarah Frier visits Pinterest for a rare interview with co-founders Ben Silbermann and Evan Sharp, as well as president Tim Kendall. The three executives discuss what they have been working on, as well as what they have struggled with. 

21 April 2016


Michaels and Pinterest Partner to Bring Popular DIY Trends to Life

Michaels and Pinterest today announced a partnership to launch Make It Kits, a unique kit which includes all the necessary supplies to help anyone, from a beginner to a more experienced crafter, make one of the most trending projects on Pinterest. Exclusive to Michaels, the co-branded Make It Kits were developed using Pinterest insights and trends, along with Michaels’ product expertise and e-commerce capabilities.

20 April 2017


How a Pinterest engineer is helping others find inspiration through visual search

Searching for ideas on how to arrange photos in her college dorm room, Cindy Zhang turned to Pinterest for some inspiration as a freshman.Now, the 23-year-old software engineer, who joined Pinterest in 2015, is helping 150 million monthly active users on the social bookmarking site tap into their creative side. Zhang works on the tech firm’s search product team, which consists of 30 percent women engineers. She built the Android version of a new feature the company is testing called Lens, allowing users to discover more ideas by snapping a photo of an object in real life.

14 April 2017


Audience insights: A closer look at who’s on Pinterest

Wondering who’s on Pinterest these days? Among our 175 million monthly users, you’ll find millennials, parents, app aficionados and more.We pulled together this handy infographic to share the most important details about who uses Pinterest in the US, how they use it and why they love it.

13 April 2017


Pinterest now has 175 million monthly active users around the world

Pinterest announced Thursday that it now totals 175 million monthly active users, up 25 million from its total as of last October.Head of global partnerships Jon Kaplan made the announcement in a blog post, saying that international markets have driven much of the growth, with three times year-over-year growth in Germany and Brazil and two times in France and Japan.

7 April 2017


What to Pin in April

Tailwind looked at the Pinterest Pins that performed best last April to help you understand what you should be Pinning this month.

6 April 2017


Don’t Expect a Pinterest IPO Anytime Soon

Some projections estimate Pinterest’s 2017 revenue at around $500 million, on track with its previous significant year-over-year revenue increases. A company spokesperson told Kurt Wagner of Recode that this was not indicative of any significant changes in the near future [...]

6 April 2017


Pinterest Tells Android Users to Take a Shortcut

Pinterest launched four application shortcuts for its Android app: Lens, Search, Explore and Saved. Android users who long-press on the Pinterest app can access the four new app shortcuts, which can also be dragged directly to their home screens.Pinterest Android engineer Rahul Pandey said in a blog post that Android users are currently the social network’s fastest-growing group.

5 April 2017


The future of search will be all about pictures, not keywords, says Pinterest CEO

Pinterest is betting that the future of search — and search ad dollars — will not involve typing into a search bar." A lot of the future of search is going to be about pictures instead of keywords," Ben Silbermann, CEO of the image-sharing site, said Monday on "Closing Bell." "Computer vision technology is going to be a big deal," said Silbermann.

4 April 2017


2017 wedding trends: The new direction of nuptials

January through March is peak planning season on Pinterest, with 40 million people saving 3 billion wedding-related ideas. Our number nerds love this stuff! Thanks to them, we pinpointed 25 emerging wedding trends people are saying “I do!” to. Here are a few of our faves...

31 March 2017


Dark Horse No More: Three Reasons Why Pinterest Is Killing It

Pinterest is growing faster than industry analyst eMarketer thought it would. According to eMarketer, Pinterest will grow 9.2 percent in 2017, from 63.2 million members to 69 million in the U.S.—considerably higher than the 58.1 million U.S. members eMarketer projected for Pinterest last year.It’s time for brands to give Pinterest a closer look. Here are three reasons why.

31 March 2017


Pinterest-Samsung Partnership Has Everything to Do With Google Search

Pinterest just gained a powerful ally in the battle for search ad dollars.The company announced today at Samsung's Unpacked event that Pinterest visual search technology will power image search in the new Galaxy S8 and Bixby, Samsung's AI assistant.The move allows people using the Galaxy S8 to take photos of anything through the phone's standard camera app and get related ideas and products from Pinterest. Take a picture of your friend's sofa, for example, and find out where you can buy it.

30  March 2017


Pinterest goes after some of Google's most-lucrative advertisers

Pinterest Inc. has started pursuing a segment of advertisers that may one day contribute a quarter of its revenue: small and medium-sized businesses.The company unveiled a new program Wednesday, called Pinterest Propel, that provides special services for new advertisers unfamiliar with the way its site works. By committing to spend up to $100 a day on Pinterest ads, companies get extra support and education, and Pinterest will design some of their ads for them. 

30  March 2017


Pinterest Is Taking Care of Its Spanish-Language Users

Pinterest is rolling out Promoted App Pins, a new format which will allow advertisers to purchase app-install ads within its walls.The move will let iOS users download apps to their device without leaving Pinterest, the visual bookmarking platform has been testing the feature with the likes of Glu Mobile, Stash and Ibotta since July.

29  March 2017


Pinterest rolls out app-install ads as it appears to be chasing the Facebook effect

Pinterest is rolling out Promoted App Pins, a new format which will allow advertisers to purchase app-install ads within its walls.The move will let iOS users download apps to their device without leaving Pinterest, the visual bookmarking platform has been testing the feature with the likes of Glu Mobile, Stash and Ibotta since July.

29  March 2017


Pinterest expects to make more than $500 million in revenue this year

Pinterest, which makes all of its money from advertising, is targeting more than $500 million in revenue in 2017, according to multiple sources familiar with the company’s plans. Some believe the company could generate as much as $600 million this year.

22  March 2017


Pinterest is now blocked in China

China has blocked one of the few Western social media sites that had remained accessible to its population: Pinterest.The site has followed the example of Facebook, Twitter and many others after the photo sharing site was blocked in China, according to data from censorship monitoring organization GreatFire. GreatFire checks a range of the internet’s top websites for accessibility in China on a regular basis, and its system noted that has been unavailable in China for the past seven days.

17 March 2017


Why Pinterest Believes It's The Best Social Platform For Branded Video

 Last year, Pinterest introduced native video ads onto the visual social platform that has long been a place where people are more receptive to brands, thanks to the very nature of how they use it. President Tim Kendall says that because Pinterest is a place where people plan things, it makes us more receptive to brand messages. "Because it's a platform based around discovery, people are in an open mindset," he says. "They're here with the intention of finding something new. The vast majority of content on Pinterest comes from businesses, brands, and partners. There isn't a user-generated component on the platform, so people aren't here to learn about what they're friends are doing. They're there to plan their lives. And people plan their lives through content that brands produce."

15 March 2017


Pinterest opens Lens visual search tool to everyone in the U.S.

Pinterest has launched its new Lens visual search tool to everyone on iOS and Android in the U.S.First unveiled last June, the new Lens feature lets users snap a photo with their mobile camera, or use an existing image on their camera roll, to find themes and pins related to the photo. The feature arrived in beta early last month to a handful of users, and now, it seems, it’s ready for prime time. Well, almost.

11 March 2017


Pinterest Lens Is Still in Beta, But All U.S. iPhone and Android Users Can Play With It

Lens, one of three visual discovery features introduced by Pinterest last month, rolled out to all of the social network’s U.S. iPhone and Android users, with some new tweaks, although the feature is still in beta. Engineering manager, Steven Ramkumar said in a blog post that Lens now allows users to tap the Lens icon and swipe up in order to access new idea Lenses to try out.

11 March 2017


Campbell’s Taps Into Pinterest Data To Soup Up Its Content Strategy

Consumer packaged goods brands like Campbell’s Soup are the epitome of content and commerce.The company ladles up recipes and cooking tips through an online community, app and email newsletter called Campbell’s Kitchen. But socially distributed content increasingly is its main ingredient for success.To boost content engagement across its owned-and-operated site and social channels, Campbell’s is beta testing a new tool called Muse developed by Pinterest marketing platform Ahalogy. 

10 March 2017


Pinterest’s updated browser extension turns off-Pinterest images into search queries

On Tuesday, Pinterest began updating its browser extensions so that people can click on an image on any web page and be shown related pins from Pinterest. The browser extension’s search results will not include ads, according to a Pinterest spokesperson. For now, the visual search feature is only available through Pinterest’s Chrome extension.

10 March 2017


Pinterest acquires Jelly, a truly terrible search engine

Pinterest said today that it has acquired Jelly, a bad 4-year-old search engine, for an undisclosed sum. Jelly, which was created by Twitter co-founder Biz Stone, tried to reimagine search as a social question-and-answer network.The deal seems to be an “acqui-hire” for Pinterest.

9 March 2017


Pinterest will now let you search for products using any image you find online — without visiting Pinterest

If you find an item you like online, you’ll now be able to find that item, or similar items, on Pinterest without ever visiting Pinterest’s website. The new feature is part of an update the company launched Tuesday to its Chrome extension, the browser tool that lets you save images you see online back to Pinterest as you surf the web. The new tool lets you select an item in any photograph online, and ask Pinterest to surface similar items using its image recognition software.

9 March 2017


Pinterest brings its visual search technology to the web

Pinterest has been ramping up its efforts in visual search to make its search and discovery features more useful, but today it’s opening up the technology a bit more with an integration into the company’s Chrome browser extension. With the updated extension, you’ll be able to hover on any image on the web in order to find related ideas and products – that is, you can now use visual search on other websites, not only on Pinterest itself.

8 March 2017


Pinterest Hires Google Exec Christine Flores As General Counsel

The company on Tuesday said it has hired Christine Flores, a former Google executive, as its new general counsel. Flores will report directly to cofounder and CEO Ben Silbermann and will lead Pinterest’s legal and public policy teams of about 10 people. Flores  will help the company scale its advertising business and ensure it complies with the law as it grows internationally, a company spokesperson said.

8 March 2017


Amazon and Pinterest Threaten to Shake Up the Search Ad Market

Google continues to dominate search advertising, but ad buyers say they welcome the competition. Most search advertisers spend the vast majority of their budgets with Google, perhaps sprinkle in a bit of Microsoft’s Bing, and call it a day. But that could be changing, thanks to Amazon and perhaps Pinterest. That’s welcome news for search advertisers, who hope for more options for clients, as well as better products and pricing that could be spurred by more competition.

7 March 2017


How to use Pinterest's cool new feature as a visual search engine for the world around you

In February, Pinterest announced it was rolling out an exciting new feature: Lens. The new addition to the app lets you use your camera to identify decor, clothing, and food you see in the real world. By pointing your camera at a pair of shoes, for instance, you'll be able to see similar styles on Pinterest and get ideas for how to wear them. Lens is still in beta, but I got invited to test it out. Here's how it works.

6 March 2017


What in the world are we eating? Food faves from Alabama to Australia

If we’re going to crunch numbers, we’re going to crunch ones related to fun stuff—like food and booze. Who put Coca-Cola in their meatballs? WTF is survival bread? Who’s still drinking Peach Schnapps? Read on for answers to these questions, and more.

4 March 2017


Pinterest Taps Amen-Kroeger As New Ads Engineering Head

Pinterest just hired Chris Amen-Kroeger as its new head of ads engineering, the company is expected to announce Wednesday. Tim Kendall, Pinterest president, said Amen-Kroeger’s expertise fit perfectly with the company’s needs. “Chris brings to Pinterest significant ads experience in search and video which are two strategic focus areas for us,” Kendall stated.

2 March 2017


Pinterest Labs aims to tackle the most challenging problems in AI

What happens when you add machine learning to a database of 100 billion image-rich objects and ideas? Pinterest is already scratching the surface of a potential answer to that question with its AI-powered tools, including visual search and Pinterest Lens, but now it wants to dig deeper.The company wants to join the ranks of industry giants Facebook and Google in accelerating the growth of artificial intelligence through open research and collaboration.

2 March 2017


Pinterest doubles down on AI because 'most of Pinterest hasn’t been built yet'

When you think of artificial inteligence, Pinterest is likely not the first tech giant that comes to mind.The company is hoping that will soon change. Pinterest is launching a new group within its organization dedicated to machine learning and AI research. Pinterest Labs, which will be run by the company's chief scientist, Jure Leskovec.

1 March 2017


Pinterest forms Labs research group under chief scientist Jure Leskovec

Pinterest today is announcing the formation of Pinterest Labs, a new research unit under the leadership of the startup’s chief scientist, Jure Leskovec.Currently the group contains around 20 people who are spread across existing departments; they’ll keep working in their current positions, but they have the mandate to do more research-oriented activities, including collaborating with people inside and outside the company on academic papers, experimental applications, challenge problems, open source software, and releases of data.

1 March 2017


Amobee Rolls Out Pinterest Ad Solutions Down Under

Global marketing technology company Amobee has announced it has introduced new digital advertising solutions in Australia for Pinterest. Amobee’s Pinterest Marketing Developer Partners program enables technology partners to build tools and services to help marketers reach audiences by scaling their presence on the photo sharing and ideas hub.

27 February 2017


Pinterest Is Extending Promoted Pins to Ireland, Australia and New Zealand

Pinterest Promoted Pins are now available to brands in three new countries: Ireland, Australia and New Zealand. Launch partners include Aer Lingus, Tesco Ireland, Jo Malone, Avoca, Superdry, Colourtrend, Daintree, The Ark and Lost My Name.

23 February 2017


How Pinterest’s visual search went from a moonlight project to a real-world search engine

Sometime around 2013 and 2014, deep learning was going through a revolution that required pretty much everyone to reset their expectations as to how things worked, and leveled the playing field for what people were doing with computer vision.At least that’s the philosophy that Pinterest engineer Andrew Zhai and his team have taken, because around that time he and a few others began working on some internal moonlight project to build computer vision models within Pinterest.

23 February 2017


How Barry Schnitt is elevating the virtual pinboard

Pinterest’s head of brand communications and community, Barry Schnitt, is putting lessons he learned at Google and Facebook in place to elevate the virtual pinboard company from its suburban roots to global domination. Steve ­Barrett gets the full upload.

22 February 2017


Pinterest Releases New Data on How People Use the Platform for Wedding Plans

If your business operates in the wedding industry, you likely already know that Pinterest is an important platform.But in case you didn’t, it is. Pinterest recently commissioned a study by research firm DeepFocus to examine wedding-related Pins and Pin activity to get an idea of just how big weddings are on the platform. They found that over 40 million people “turn to Pinterest for guidance across the wedding planner journey” every year.

21 February 2017


Can Pinterest crack (and monetise) visual search?

Pinterest made a clear declaration of intent last week with the announcement that Randy Keller, Google’s former head of image search, has joined the photo sharing site as Head of Search.This appointment is reflective of a strategy to challenge both Google and Amazon in the product-based visual search market. Notably, Pinterest also rolled out their paid search offering, driven initially through a partnership with Kenshoo, in 2016.

20 February 2017


Behind the scenes: How 'Shop the Look' was engineered

Shop the Look combines Pinterest's computer vision technology with human curation to recommend a variety of related products and styles you can bring to life in just a tap. In this post, they share how Shop the Look ws engineered.

14 February 2017


Socialbakers Announces Pinterest Collaboration to Enhance Content Sharing Experience

Socialbakers, a provider of social media analytics, has announced new provisions for integrated access to Pinterest Content Marketing API. Consequently, over 2500 brands will be able to make use of Pinterest to reach out to their audience by sharing increasingly relevant content.The most recent addition to the social media analytics and publishing platform at Socialbakers, Pinterest will be able to utilize it to track social data across Facebook, Twitter, YouTube, Instagram, Google+, and

14 February 2017


Pinterest hires Google Image Search vet as its first search chief

Pinterest has hired Randy Keller as its head of search, a new position. Keller joins after more than a decade at Google, where he was most recently a senior staff engineer and lead for ranking and features on Google Image Search. Before leaving Google, Keller led a team of 40 engineers, according to his LinkedIn page. He was responsible for incorporating machine learning and computer vision signals into Google Image Search ranking.

13 February 2017


Pinterest and Curalate are now pinned - to each other

"Shop the Look content is three or four times greater than with traditional, noninteractive content"

Connecting the dots in its image-driven product identification and purchase strategy, the Philadelphia start-up Curalate announced a significant new partnership on Wednesday with social media giant Pinterest and its Shop the Look project.

10 February 2017


Pinterest co-founders on Lens, company's mission

Pinterest has just introduced a new visual way to search called Pinterest Lens, which allows you to find new ideas by taking a photo. Co-founders Ben Silbermann and Evan Sharp join "CBS This Morning" to show how the new feature works.

10 February 2017

Watch at

Pinterest's 'Lens' Matches Real-World Objects With Products For Sale

Pinterest launched a slew of new offerings Wednesday, including one that matches real-world objects with similar-looking images found on Pinterest. Think Shazam for products.The visual search tool, dubbed Lens, allows users to search by using the phone's camera. Take a picture of a clock, for example, and Pinterest will show various clocks to decorate a home.

10 February 2017


Pinterest introduces Lens, a Shazam for objects in the real world

Pinterest today introduced Lens, a new visual search tool that uses machine vision to detect objects in the real world and suggest related items on the service. Lens, which is now in beta, is a tool inside the Pinterest mobile app that functions as a kind of Shazam for objects. Point it at food, furniture, or even the night sky, and Pinterest will return objects that it believes are related.

9 February 2017


Pinterest users can now jump to other products within an image

Pinterest is looking to continually decrease the friction from finding something they’re interested in and drilling further into newer products and ideas, and it now has another product to try to close that gap.The company today said it’s launching a new feature that allows users to find and jump to additional products within a photo they’re currently viewing.

9 February 2017


Pinterest crowns winners of first ever UK food awards

Pinterest's UK team has hosted its first ever Best Of Pinterest UK Food Awards to find the ultimate recipes in 12 categories from best brunch to best Sunday lunch. It handed out prizes for the best recipes in categories including 'best brunch'. Fearne Cotton, Hemsley + Hemsley and food bloggers were among winners.

8 February 2017


Building Pinterest’s video platform

Pinterest Engineering blog: Pinterest is one of the largest visual platforms in the world, where people have saved billions of pieces of rich media, making it ripe for further video disruption. As part of our progress with video, we launched native video Pins last year to help Pinners more seamlessly watch videos right on Pinterest. Here we’ll cover how and why we built a video platform behind it. Read on!

7 February 2017


Find out what to pin this month!

Tailwind analyzed all of the Pins from Tailwind members from February of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.

6 February 2017


Attract prospects to your e-commerce site with Pinterest posts that encourage clicks

Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that may generate more clicks.In fact, in a resource meant to help marketing campaigns perform better on the site, Pinterest has outlined several of these practices that should increase the relative number of clicks that pins earn. 

4 February 2017


Pinterest is Gaining the One Thing Facebook is Losing

When it comes to social media marketing, many brands stick to the major players. With unrivalled reach and advertising revenue, Facebook and Instagram reign supreme.Recently, however, with the news that it has added search advertising, Pinterest could be one to watch in 2017.

3 February 2017


Why brands should be making more use of Pinterest

When it comes to social media marketing, many brands stick to the major players. With unrivalled reach and advertising revenue, Facebook and Instagram reign supreme.Recently, however, with the news that it has added search advertising, Pinterest could be one to watch in 2017.

3 February 2017


Pinterest goes after Google with new search ad product

Pinterest is making a play to cut into Google’s dominance over the search ad market.The social platform is partnering with brands like Home Depot, Target, Garnier, eBay and Barilla to introduce its first search ad product tied to keywords and brand campaigns. It’s a natural progression for Pinterest, which has evolved into an important search tool for consumers seeking ideas on anything from what to have for dinner to which sofa to purchase.

2 February 2017


Introducing Search Ads on Pinterest

"Today, we're excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services. We’re rolling out a full suite of features, including Keyword and Shopping Campaigns that are shown in search results, along with powerful new targeting and reporting options." - Jon Kaplan - Head Global Sales at Pinterest

1 February 2017


Pinterest begins rolling out search ads for keywords and shopping campaigns

Pinterest is adding another piece to its arsenal of advertising services, opening up search advertising to its partners and with companies advertising through the Kenshoo marketing suite.With Pinterest looking to continue to grow into a must-have tool for advertisers, it’s begun building more and more products to capture all parts of a person’s buying behavior.

1 February 2017


How Pinterest's co-founder kept his surging company from losing its identity

Pinterest has become the one-stop-shop for DIY-ers and wedding-planning brides looking for inspiration. But not too long ago, its co-founder and CEO Ben Silbermann said, he was puttering around a Palo Alto Apple Store, changing the laptop screens to display his fledgling website. At the Economic Club of Chicago, he spoke about his entrepreneurial journey.

1 February 2017


Marketers Push Pinterest to Ramp Up Advertising

Some ad buyers and marketers are still trying to pin down Pinterest.The digital platform, where people post images of everything from future travel destinations to dream kitchen makeovers, continues to befuddle many in the ad community. Pinterest has also frustrated some ad buyers with what they say has been a slow rollout of ad products and various data and ad tech offerings.

31 January 2017


Pinterest Makes First Push in Targeting Super Bowl Viewers With Personalized Microsite

This year, Pinterest is taking its first stab at courting Super Bowl watchers and advertisers with a microsite dubbed “Most Valuable Party Planner,” which scrapes users’ accounts for their likes to create a football-themed board of recipes, fashion and party tips.

30 January 2017


How to Optimise Pinterest's Shopping Features

If you’re an e-commerce brand or online retailer preparing to take your sales to the next level this year, why not take advantage of Pinterest’s shopping features? 

25 January 2017


Pinterest Resorts to Deep Learning to Help with the Generation of Related Pins

In order to help generate better Related Pins, Pinterest has decided to switch from board co-occurrence to deep learning. Related Pins uses a collaborative filtering system that would work by using co-occurrence signals from the different boards Pins are saved to. However, now Pinterest is moving to a more advanced system of generating Related Pins by the application of deep learning.

19 January 2017


Pinterest Adds Ad Groups to Campaign Structure

Starting this month Pintest are rolling out an update to the way your Pinterest ad campaigns are structured. Previously, Pinterest ad campaigns had two elements: the campaign itself and the Promoted Pins within it. They are upgrading this structure to include ad groups. An ad group works as a container for Promoted Pins and gives more control over how you budget for, target and run your campaigns.

18 January 2017


Here's What Marketers Can Expect From Pinterest in 2017

President Tim Kendall talks video, measurement and size.Two and a half years after launching its first paid ads, Pinterest is finally ready to compete head-on with Google, Facebook, Snap Inc. and others for big brand dollars.

18 January 2017


Pinterest predictions: The top 10 home and design trends for 2017

Recently Pinterest revealed the Pinterest 100, a prediction of 100 design and lifestyle trends that are expected to rock our world in the year ahead. Trends are identified according to their percentage of year-over-year growth in popularity, which is based on the number of times the ideas have been searched, saved and shared on the site.

17 January 2017


Pinterest is Becoming a Go To Social Network For Music Fans

Pinterest is fast becoming a destination for music fans. Why? How? The ability to "pin" videos. To pin a video on Pinterest, users just click the Pin It button on sites like YouTube and Vimeo. The result has been many thousands of music fans creating and sharing their favorite YouTube music playlists.

16 January 2017


Pinterest’s Ben Silbermann Looks Ahead

The chief executive of the image-sharing site on building the company, his ‘dorky’ childhood collection and wasting time online.

" difference between Pinterest and social-media sites is that it allows users to focus on “me time” rather than “them time.” On other sites, “when you post something, you’re really posting it to get a response,” he says. “The core motivation of Pinterest is: Let me find ideas for myself that serve for inspiration for where I can take my life.”

15 January 2017


Pinterest is now using artificial intelligence to help you discover more pins

One of the most popular ways people find ideas on Pinterest is through Related Pins, an item-to-item recommendations system that uses collaborative filtering. Previously, candidates were generated using board co-occurrence, signals from all the boards a Pin is saved to. Now, for the first time, Pinterest are applying deep learning to make Related Pins even more relevant. Ultimately, they developed a scalable system that evolves with their product and people’s interests, so that the most relevant recommendations can be surfaced through Related Pins.

13 January 2017


Tim Kendall shares marketing predictions for 2017

Pinterest President Tim Kendall:

"As I plan for 2017 with my Pinterest colleagues and our partners, I keep coming back to a few key trends. I believe these topics will define marketers’ agendas for 2017, impacting everything from how brands think about marketing, to how they measure success."

12 January 2017


Start 2017 Off Right

Take a look at Tailwind's list of the Pinterest Pins that performed best last January to help you understand what you should be Pinning in the New Year.

2 January 2017


Wayfair's Experiments with Social Commerce on Pinterest Drive Quality Traffic

To stay a step ahead of competitors, home goods-focused online retailer Wayfair experiments with social media features that could drive purchases. Jess Jacobs, Wayfair’s director of marketing, spoke with eMarketer’s Tricia Carr about the company’s success with Pinterest buy buttons and using Like2Buy on Instagram.

22 December 2016


Pinterest Reveals Which Foods Will Be Trendy In 2017

Pinterest recently released its Pinterest 100 list, their official trend report for 2017. A look at the 10 most popular pinned food topics from that list revealed some very interesting trends to look forward to in the new year. Who knew jackfruit was having such a moment?And that’s not the only one that surprised us. 

21 December 2016


Pinterest has lowered its hiring goals for women in engineering roles

Pinterest found that the 30% hiring rate it set for women in engineering roles was doing too much, so it’s lowering its 2017 goal to 25%, Pinterest disclosed on its blog today. “We still aspire to 30%—but realize it’s likely going to take more than 12 months to get there,” Pinterest CEO Ben Silbermann wrote on the company’s blog.

17 December 2016


Pinterest Unveils 100 Ideas to Try in 2017

Pinterest is all about sharing ideas, and Tuesday, Pinterest shared its 100 top ideas to try in 2017. Head of category insights Stephanie Kumar described how Pinterest curated the list in a blog post.

13 December 2016


NASA Just Uploaded its Whole Dope GIF Library to Pinterest and Giphy

NASA is a social media powerhouse, with over 200 people dedicated to running a plethora of accounts across several platforms. Chances are good you’re already following NASA in some capacity. To expand upon their already epic presence, the agency has officially joined GIPHY and Pinterest. That’s right — everything NASA touches will now be available in GIF form.

9 December 2016

Read more at’s former head of marketing looks to help Pinterest lure retailers’ ad dollars

Pinterest Inc. has tapped an e-commerce marketing veteran to bolster its advertising offerings. As Pinterest’s head of vertical strategy, Brian Monahan is tasked with developing and managing the platform’s marketing programs across a range of areas, including retail.  “We want to take this powerful marketing platform and tune it to help our partners,” he says. What that means is finding new targeting options and new ad units that meet the specific needs of advertisers within a given vertical, say e-commerce.

8 December 2016


Pinterest Lets Users Know if Ideas Are ‘Tried and True’

Have you ever looked at an idea Pin and wondered if anyone has actually tried what it is suggesting?Now you will know: The social network introduced tried and true ideas Tuesday, in which a green smile icon indicated how many users have tried the ideas in Pins, as well as individual users, so the curious can see if any of their friends have already tested the waters.

6 December 2016


Pinterest Promoted Pins Now Available in Canada

Pinterest announced Thursday that Promoted Pins are now available to brands in Canada. Software engineer Paul Baltescu wrote in a blog post that users in Canada are up 50 percent year-over-year, with more than 4.4 billion ideas having been saved in the country, along with 3.9 million pins daily.

2 December 2016


New Look for Pinterest Business Profiles!

Pinterest announced several updates to its business profiles: a new rotating showcase, the ability to highlight boards and Buyable Pins and a consistent design across the web and mobile.

1 December 2016


What to Pin in December

Tailwind looked at the Pinterest Pins that performed best last December to help you understand what you should be Pinning for Christmas and the New Year.

30 November 2016


Comic Relief's new Red Nose Day partners include Pinterest, Snapchat and Unruly

A number of brands - including martech and social media vendors - are partnering up with Comic Relief for the first time to support Red Nose Day 2017. New partners such as adtech firm Unruly, Snapchat, Fitbit and Pinterest will add their names to the list of brands who support the campaign year after year.

28 November 2016


Pinterest Users Outspend Others 2x During Holidays!

67% of Pinners say Pinterest is important for planning holiday purchases.

1 billion holiday Pins were saved in 2015.

Pinners will spend 2x more on the holidays than the general public.

27 November 2016


How Pinterest Uses Machine Learning To Keep Its Users Pinned

Here’s how Pinterest engineers are leveraging artificial intelligence to keep the website’s 150 million–plus users pinning and sharing. Five ways the image-sharing site is harnessing AI to keep people engaged.

23 November 2016


What Pinterest's New Trending Features Could Mean for Its Revenue Strategy

Major publishers from GQ to Food Network are getting involved.Pinterest has created a new destination within its realm for finding and sharing even more ideas and images.Dubbed Pinterest Explore, the section will include the top pinned ideas each day as well as content and videos from major publishers, such as GQ, Harper’s Bazaar, Food Network, National Geographic, HGTV, and more.

17 November 2016


Pinterest launches an ‘Explore’ section for trending topics and ideas

Pinterest today is launching a new section of the app that is geared around surfacing trending and top ideas that’ll get additional new content in front of users.Called “Explore,” it’s a new section of Pinterest that pits its recommendation algorithms against trending content across Pinterest from publishers and other sources that’ll get content in front of users that their existing social graph might not tap into.

16 November 2016


Pinterest is launching autoplay video

Facebook and Snapchat have helped video boom on mobile phones. Now Pinterest wants in on the action.The search and discovery network launched a native video payer and autoplay videos on Tuesday. That means that instead of posting a link to a video that lives somewhere else on the web, like YouTube, some partners can now upload video directly to Pinterest. That video will then play automatically as users scroll past it.

16 November 2016


How Walgreens plans to use Pinterest to drive holiday sales

Walgreens is running its first video ad campaign on Pinterest, which will focus on ‘small gifting.’ Walgreen Co. wants to establish itself as a “primary destination for secondary gifts” this holiday season. And this week it is launching its first video ad campaign on Pinterest to do so.

15 November 2016


Pinterest Lands the Designer of Obama's 2008 Campaign

Just over a month ago, Pinterest added another AAA designer to the fold. Scott Thomas, who served as design director on Obama’s 2008 campaign, founded the Noun Project, and through his studio Simple.Honest.Work. developed websites for companies including Fast Company, is joining the design team with a focus on helping businesses and organizations use the service.

12 November 2016


Pinterest finds another way to track purchases via its new “Tried It” button

Pinterest is rolling out a new feature aimed at encouraging people to track and share the things they’ve actually done, too. With a new “tried it” checkmark on Pins, Pinterest users can share the ideas they’ve tried and would recommend to others. The service will also allow you to track the Pins others have tried in a new feed.

11 November 2016


Pinterest is removing two revenue streams from Instapaper, the read-it-later service it bought in August 2016.

Pinterest is making its first major change to Instapaper, but it’s not the one you may have expected from an ad-supported company Instead of syndicating its own ads on Instapaper’s site and apps, Pinterest is pulling all ads from Instapaper.This is a departure from other “tech platform buys media property” deals like Facebook–Instagram, that led to an influx of the platform’s ads onto the properties.

3 November 2016


Pinterest CEO says no IPO anytime soon, $300 million in revenue expected this year

Pinterest Inc. Chief Executive Ben Silbermann on Wednesday ruled out an initial public offering anytime soon while the social-media site focuses on building out its core advertising business.Silbermann affirmed reports that the company expects around $300 million in revenue this year, triple last year’s total, primarily through advertisements that run on its website and mobile app.

27 October 2016


Pinterest's Subtle New Headquarters Are The Opposite Of A Typical Tech Office

Here's what happens when your cofounder trained as an architect.

25 October 2016


Pinterest's Path Forward

Ben Silbermann, co-founder of Pinterest, discusses the company's path forward and how it fights for people's time.

27 September 2016

Watch at

We Have No 'Immediate Plans' for IPO, Pinterest CEO Silbermann Says

Pinterest has an $11 billion valuation but has no plans to go public, according to the company's CEO Ben Silbermann. 

27 September 2016


Why Pinterest Is About To Become An Integral Part Of Most Strategies

Speaking at the Ignite Conference in London, Adele Cooper, UK Head of Pinterest was righting some misconceptions about Pinterest (owned partly by Rakuten) for the crowd. She was questioned by Forbes about the direction of Pinterest, the biggest challenges ahead and mobile measurement (a recent addition in the UK).

22 September 2016


Pinterest Is Using Machine Learning To Help You Find What You'll Pin Next

The social-sharing platform uses cutting-edge techniques to tailor recommendations to each user and boost engagement. "A lot of what I"m doing here is trying to shape what direction we go in approaching the discovery problem," says Pinterest's lead discovery science engineer Mohammad Shahangian. "We launch hundreds of experiments that actually make small changes to our algorithms [...]

18 September 2016


Ahalogy Releases 2016 Pinterest Media Consumption Study

Download Ahalogy's latest annual media consumption study to find out more about consumer demographics, habits, and behaviors and unique insights on why, and how, they are increasingly replacing traditional media with content discovery platforms.

9 September 2016


Pinterest is shutting down Math Camp apps this month

When Pinterest acquired mobile app developer Math Camp in July, it was made clear that the company's apps were not long for the world. In an e-mail sent to users over the weekend, Math Camp revealed that at least two of its apps will be shutting down on August 30, according to a report from VentureBeat.

30 August 2016


Pinterest acquires Instapaper, which will live on as a separate app

Pinterest said today that it would be acquiring the team behind Instapaper, which will continue operating as a separate app. The Instapaper team will both work on the core Pinterest experience and updating Instapaper.

24 August 2016


A step-by-step on how to get started with your Pinterest Advertiser Account.

23 August 2016

Watch on

Pinterest Says It's Making a 'Bigger Bet on Video,' Debuts Promoted Videos

On Wednesday Pinterest introduced Promoted Video ads, allowing users to expand its existing, animated Cinematic Pins to access a full auto-play video with sound. Brands can display six Buyable Pins beneath each video as it plays.According to two different agency executives, Pinterest is offering the units for a minimum of $500,000, with CPMs -- or cost per thousand impressions -- ranging from $15 to $20.

18 August 2016


Burberry becomes first luxury brand to personalise on Pinterest

Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new ‘Cat Lashes Mascara’ product.The personalisation works by asking visitors three questions. Their answers, along with their initials will be combined to create the personal Pinterest board.

11 August 2016


Pinterest goes global - Fast Company's Updates From Their Most Innovative Companies

For the first time since Pinterest launched in 2010, a majority of its more than 100 million users are based outside of the United States. That shift in audience is the catalyst for a wave of innovations from the social network, which its head of product Jack Chou says are crucial as it breaks out internationally [...]

9 August 2016


Trend report: What’s popular on Pinterest this month

Stylish gender-neutral nurseries. The days of pastel pink and powder blue baby rooms are behind us. With a 53% spike in gender neutral nursery ideas on Pinterest, parents-to-be are decorating with a quieter palette of creams, grays and browns suitable for a boy or a girl. And neutral doesn’t mean boring. Popular ideas include modern geometric patterns and adventure themes with maps, teepees and canoes.

31 July 2016


Pinterest Steals Away One of Snapchat's Advertising Gurus

His hiring is part of a broader push by the company to make money. Pinterest announced on Wednesday that Gunnard Johnson is joining the company as head of measurement science and insights. He will head a newly formed team of 12 employees focused on improving Pinterest's tools for analyzing its users and the impact of its advertisers' spending.

27 July 2016


Pinterest’s commerce head explains how A.I. and machine learning will transform shopping

His hiring is part of a broader push by the company to make money. Pinterest announced on Wednesday that Gunnard Johnson is joining the company as head of measurement science and insights. He will head a newly formed team of 12 employees focused on improving Pinterest's tools for analyzing its users and the impact of its advertisers' spending.

21 July 2016


From new formats to pinpoint targeting – inside Pinterest’s plans to crack advertising in the UK

Pinterest is upping its game in the UK as it positions itself amongst advertising as not simply a channel for branding, but one that can - and should - be considered for direct response activity.

13 July 2016


Pinterest Updates Strategy, Looks to Scale Search and Audience Based Buying

Pinterest will focus on expanding its keyword search and audience based buying offerings as it seeks to scale its ad business ahead of a much anticipated IPO.

7 July 2016


Pinterest Will Let You Snap Photos To Find Real-Life Products Online

Pinterest will soon let users snap smartphone photos to shop for items online.Pinterest announced its new “camera search” tool and a suite of new shopping tools at Pinterest’s San Francisco, Calif. headquarters on Tuesday.

28 June 2016


Pinterest acquihires the team behind influencer-driven curated shopping app tote

Pinterest today said it was acquiring the team behind tote, a shopping app that highlights products suggested by fashion influencers and friends.

23 June 2016


Pinterest Takes a Page From Facebook's Playbook and Steps Up Its Ad-Targeting Game

Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily used Pinterest's own data to target ads based on someone's interests, location or type of device.

16 June 2016


Pinterest chief Ben Silbermann: ‘we’re not a social network’

The visual platform's co-founder on avoiding snark, policing its content – and how it would like to make more pins buyable.

14 June 2016


Pinterest is blowing away Facebook, Instagram, and Snapchat in one important area

Facebook, Instagram, and Snapchat are some of the largest social media platforms in the world. But when it comes to online shoppers, they're no match to Pinterest.

9 June 2016


Pinterest and Tok&Stok to bring Pin button into the real world

DM9DDB has created an innovative action for furniture store Tok&Stok that combines "in store" and online experiences. In partnership with Pinterest, Tok&Stok has brought the "Pin" button into real world, turning Tok&Stok an enormous Pinterest bulletin board.

1 June 2016


5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Today, it boasts over 100 million monthly active users, predominantly women. Virtual scrapbooking has transformed a decades-old DIY “cut-and-paste” craft into a communal experience.But where do brands fit into this ecosystem?

24 May 2016


This is Pinterest's first ever TV ad

Pinterest aired its first ever TV ad on Monday.The spot ran on Channel 4, the UK TV commercial broadcaster.Created by ad agency Stinkdigital and brokered by media agency MediaCom, the commercial forms part of a seven-month campaign that will pick up lines from the shows the ads ais around in the creative. It has hundreds of different pieces of creative lined up.

19 May 2016


Pinterest just brought back a big way for its users to make money

Pinterest is bringing back the top way that its users make money from the site.Last year, the company banned affiliate links, which gave Pinners a cut of the sale when other users bought one of the products that they had posted.

12  May 2016


Full interview: Pinterest execs on fish pins, global use

More than half of Pinterest's 100 million active users are located outside of the U.S. "One of the reasons it's so important for us to grow Pinterest all over the world is that catalog of ideas we're building is only as good as the diversity of ideas inside of it," said Ben Silbermann, CEO of Pinterest. "We want that service to work for everyone."

5 May 2016


Pinterest confirms 'acqhire' of mobile advertising startup URX

Pinterest has hired about 15 people from now-defunct mobile advertising startup URX, including its co-founder and CEO, the company announced today. The move confirms Recode‘s report from last month that Pinterest was in talks to hire staff from the startup, which was struggling to survive. Pinterest is not buying URX technology or other assets in the deal.

5 May 2016


Pinterest Crosses Key Milestone In Quest To Be a Truly Global Business

International users are now the majority on the online image pinning board.Pinterest, the online bulletin board for images of fashion, food, and furniture, took a while to start making money. It took and even longer to build a truly international business.On Thursday, Pinterest revealed that more than half of its users are from outside the U.S., signaling a major step in the company’s transformation into a major Internet player.

29 April 2016


The CEO of $11 billion Pinterest reveals his thoughts on going public, crazy private markets, and advice for founders who don't want to fail

The road to generating real revenue has been bumpy, with some turnover on Pinterest's executive team and once hot advertiser interest that has seemed to turn lukewarm.But the company reportedly generated more than $100 million in 2015, as much as five times the increase from the year before, and IPO rumors have begun to swirl.In early April, BI swung by Pinterest's headquarters in San Francisco and asked Silbermann about the company's growth and future plans, and for general startup advice.

25 April 2016


Why Pinterest let its employees stop working for two days to teach each other their secret skills

Earlier this week, more than 700 Pinterest employees came together from all around the world for a two-day celebration of each other's talents. Dubbed Knit Con, the internal conference included employee-led sessions on a wide range of topics — think sitcom writing, intersectional feminism, cheese plating, and workout hacks — as well as talks by luminaries like Momofuku founder David Chang, Apple's Lisa Jackson, and Adam Steltzner, a NASA engineer who worked on the "Curiosity" Mars rover.

17 April 2016


Pinterest to launch marketing developer partners scheme in UK

Pinterest will be working with 4C, Adaptly, Amobee and Brand Networks in the UK as it expands its marketing developer partners scheme following the launch of UK Promoted Pins last week.

14 April 2016


The Pinner Journey: Mapping The Path To Purchase

Did you know 87% of Pinners reported that Pinterest helped them decide what to purchase (Millward Brown)? Which is what makes Pinterest such an attractive platform for marketers. It has the unique ability to influence future purchases.This may explain why Pinterest saw such tremendous gains with advertisers in 2015.

12 April 2016


Pinterest opens up Promoted Pins for UK advertisers, with John Lewis and among launch partners

Pinterest's Promoted Pins ad format has landed in the UK, with brands like John Lewis,, B&Q and Tesco announced as early launch partners.

7 April 2016


Here's how Pinterest is pitching advertisers

Pinterest’s pitch to brands is getting more sophisticated, with targeting tools, fancier ads, and more robust e-commerce tie-ins. A pitch deck obtained by Digiday shows that the social media site, where people digitally scrapbook their IRL aspirations, is going after big-money brands with a full suite of ad offerings.

6 April 2016


Pinterest Gets Its First President as It Eyes International Revenue

Monetization chief Tim Kendall will now head the push for international revenue.Online pin board Pinterest has promoted Tim Kendall to the newly created position of president, the company said on Wednesday.

31 March 2016


Pinterest's Scroll-Activated Video Ads Are Paying Off for L'Oréal and Hershey's

One year after rolling out Cinematic Pins, Pinterest says its animated video ads are getting users' attention as they scroll through their feeds.The social network is releasing new data from case studies with L'Oréal and Reese's comparing Promoted Pins with cinematic ads that may be the first steps toward building out a video ad business.

24 March 2016


Report: Video ads are coming to Pinterest

Your Pinterest experience is about to get richer and more interactive — with video ads, that is. Video ads have been a consideration for the company for almost a year, with the launch of Cinematic Pins in May of 2015. Digiday reports that a small group of users are being given the ability to test video ads on the image-sharing platform. The company is also testing the video ad product internally.

21 March 2016


2016 Pinterest Trends – What’s Next This Year?

Does Pinterest still matter? Once it was the dominant visual social media network. But now Instagram and a host of trendier platforms, like Periscope and Snapchat, have solidly dethroned Pinterest’s claim as the visual network du jour.But don’t count it out of your social media strategy just yet.

15 March 2016


Pinterest opens up its ads manager tools to smaller and medium-sized businesses

Pinterest today is releasing a set of new advertising management tools that were previously unavailable for smaller businesses as its portfolio of advertising products — and revenue potential — continues to grow.

9 March 2016


Pinterest Founders Are Among The World's Youngest New Billionaires

While growing up in Iowa, Ben Silbermann kept a collection of dried insects pinned to cardboard. That common childhood hobby paved the way to an exceptional fate. Six years after launching Pinterest, a website for virtual collectors, along with Evan Sharp, the 33-year-old cofounders are the latest tech wunderkinds to earn spots on the Forbes Billionaires List.

2 March 2016


Pinterest adds movie and recipe data to pins in time for the Oscars

If you’re one of the millions of Pinners on Pinterest who like to try out new recipes or figure out what’s for dinner through food boards and Pins, you’re probably familiar with how difficult it can be to track down the recipes to actually make the food listed on the Pins. Fortunately, in a recent update, and right in time for planning big 2016 Oscars parties, Pinterest has added rich data to its recipe and movie pins, to make preparing the recipes and deciding which movies to watch, much easier.

25 February 2016


Pinterest Nabs Google VP Jon Kaplan to Lead Global Sales

Jon Kaplan, a Google sales VP and long-time Googler, is joining Pinterest as head of global sales, Re/code has learned.Pinterest confirmed the move. As did Google, but the search giant didn’t comment on his replacement.At Pinterest, Kaplan will fill the sales role vacated by media exec Joanne Bradford, who left the visual discovery startup in June. Kaplan will report up to Pinterest’s “monetization” chief Tim Kendall, who oversees all ad products and partner marketing. 

9 February 2016


The 2016 health & wellness trends according to Pinterest

Christine Schirmer, Pinterest's head of consumer communications, tells Mashable, "For the first time we’re seeing pinners ditching the crash diet and focusing on a balanced and holistic approach to wellness." In fact, "crash diet" pins have decreased by 70% since 2015 and "paleo diet" pins have decreased by 32% since last January.It's not just about skinny jeans now, it's about creating a healthy, sustainable lifestyle that is just as much about mental and physical health as it is about appearances.What the terms paleo, South Beach and juice cleanse were to years past, bullet journal, meditation space and holistic mean to 2016.Here is a primer on some pinning trends that have risen in popularity in the first few days of 2016. Pinterest supplied all statistics to Mashable.

11 January 2016


Here’s Data Pinterest Will Be Sharing with Advertisers

Pinterest updated its privacy policy recently.On its official blog, the company announced the changes and explained how it will be working with its partners in the years ahead.The updated privacy policy states what information is collected, how it is used, and what choices users have. It also specifies what kind of data will be shared with advertisers.While this information may be important to you as a user telling you what data Pinterest is collecting on you, there’s also another consideration. If you use Pinterest for marketing or plan to in the near future, this update also tells you more about the data the platform has available to assist you in targeting your advertising message.

4 January 2016


Pinterest acquihires the team behind influencer-driven curated shopping app tote

Pinterest today said it was acquiring the team behind tote, a shopping app that highlights products suggested by fashion influencers and friends.

23 June 2016


Pinterest acquihires the team behind influencer-driven curated shopping app tote

Pinterest today said it was acquiring the team behind tote, a shopping app that highlights products suggested by fashion influencers and friends.

23 June 2016


This article is also available in: French