This is how to create the most high-converting Pinterest images! - A picture speaks a thousand words, especially on Pinterest. To attract attention, compelling images are key. Pictures that stand out in the feed are your currency on Pinterest. There are, of course, other attributes that contribute to the success of a pin. However, this blog post is focussed uniquely on the image itself, how to optimise it and maximise your chances of conversion. Here’s what you need to know to get people to click and share your pins.
The basic principles of highly pinnable images
Let’s start with the image guidelines provided by Pinterest in their guide Make great pins:
Research done by Curalate into the characteristics of a successful Pinterest image found that:
So, now that you know the basic principles, let’s take a look at some examples to see what works and what doesn’t.
Make them vertical!
Images are displayed in columns on Pinterest. If you want your image to stand out, a vertical format is the only way to go! Recommended width is 600 pixels. The maximum image size recommendation is a ratio of 1:2:8. Anything longer than a 1:2:8 ratio may be cut off in the feed and displayed with an “Expand” overlay.
Uncluttered images with a clear message
Pins should be eye-catching and uncluttered. If using text, it should be simple and tidy. The image should have a clear message of what the reader will find when they click on the pin. Entice the viewer with a message that will make him or her want to click and find out more.
Most graphics tools enable you to lighten your image. Experiment with lightening your image and pick the best exposure and saturation. It can make a big difference to the success of your pin!
You can use different fonts on an image to make it stand out more. Use a light coloured font on a dark image and vice versa. Never use too many different fonts in one image. It is probably best to stick to a maximum of two fonts. The image text must be easy to read, so avoid overly decorative fonts, shadowed or 3D fonts. Beware that not all fonts go together. Generally, you should never pair fonts from the same font family (serif, sans-serif, script, decorative). If you want to learn more about fonts, I recommend this article on fonts by Canva.
Show them how!
Images showing a product being used and how-to pins are extremely successful on Pinterest. Many of the images that go viral are those that show an item in action or that give helpful instructions. Showing your audience how to do something is a great way to increase clicks on your images. Take care to space out your images when you create collages.
Here are some great examples of both product demonstrations and how-to pins:
You don't need to be a graphic designer to create beautiful images. There are many graphics tools out there that will help you create professional images very easily. I love the simplicity of Canva. One of my favourite chrome extensions is Eye Dropper. It allows you to pick the HEX colour codes from web pages by just hovering your mouse over it. It's a great way to pick colours for text on your image. I use compressor.io to reduce image file size. If you want to discover other visual content creation tools, head over to this excellent article by Buffer: 23 Tools and Resources to Create Images for Social Media.
Image names count!
Image names are important for SEO. Search engines read file names and Alt-tags. Make sure that the file names of the images that you post on Pinterest include keywords and clearly describe your topic. Pinterest picks up the Alt-tag as description for your pin.
Are people clicking on your images? Follow the guidelines above and watch your image click-throughs go up. It's time to get creative! Over to you!
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My name is Mary Lumley, founder of BornToBeSocial. I help businesses optimise Pinterest to drive site traffic and increase conversions.
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A picture speaks a thousand words, especially on Pinterest. To attract attention, compelling images are key. Pictures that stand out in the feed are your currency on Pinterest. There are, of course, other attributes that contribute to the success of a pin. However, this blog post is focussed uniquely on the image itself, how to optimise it and maximise your chances of conversion. Here’s what you need to know to get people to click and share your pins.
This article is also available in: French